Monday, December 24, 2012

The Hobson & Holtz Report - Podcast #683: December 24, 2012

Intro: FIR Interview with Dell’s Cy Jervis is up, Ekaterina Walter interview is coming in the New Year; FIR Android app is now in the Amazon app store, not the Google Play store;

Quick News: New York Times points a way to enhanced digital storytelling, 18 British government departments publish their digital strategies, study shows quality content leads to word-of-mouth marketing, anonymous social network Social Number launches; Ragan promo;

News That Fits: Is this the time for the social media press release with template version 2.0?; Michael Netzley reports from Singapore on the Great Firewall of China, political charm offensive in China, and more; the Media Monitoring Minute with CustomScoop; IABC update: key issues that have provoked considerable online discussion without IABC participation or engagement; listener comments; TemboSocial promo; Dan York reports on the Mayan apocalypse that didn’t happen, PSY’s Gangnam Style became the first YouTube video with one billion views, the Instagram kerfuffle, and more;
Music from The Mighty Whispers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 24, 2012: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 31…

Posted by neville on 12/24 at 12:36 PM
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Tuesday, December 18, 2012

FIR Interview: Dell IdeaStorm Project Manager Cy Jervis

Dell Ideastorm

Dell was one of the first companies to make a serious commitment to social media and today is one of the most frequently cited companies when conversation turns to businesses that do social media well. Starting with its first blog, Dell has demonstrated how to listen to customers and engage with them.

One of the more compelling social media activities Dell introduced in the early days was IdeaStorm, one of the first formal efforts by an organization to crowdsource ideas from customers for improving products and for new products.

Cy Jervis currently manages IdeaStorm. Originally one of the customers contributing to the tool, he was recruited to run the site based on his understanding of its potential and his passion for the platform. In this interview, conducted by FIR co-host Shel Holtz on the floor of Dell World 2012 in Austin, Texas, Jervis talks about IdeaStorm’s current role, the various kinds of activities that take place on the platform, and his hopes for IdeaStorm in the future.

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About our Conversation Partner

Cy JervisCy Jervis started his journey with Dell as a customer who joined the community to connect with fellow owners and the company. Over time, he became the top contributor to IdeaStorm and eventually was hired by Dell to run the site. also manage the Twitter accounts for @IdeaStorm and @DellEnterprise as well as a few other Dell Social Media accounts. Before joining Dell, he was a communications supervisor in the Citrus County Sheriff’s Office. Outside of Dell, Cy describes himself as a computer geek who loves movies, travel, photography, video games and spending time with his wife and two children (a boy and a girl).

Connect with Cy on Twitter @CyJervis, and with IdeaStorm at @IdeaStorm.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/18 at 03:09 PM
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Monday, December 17, 2012

The Hobson & Holtz Report - Podcast #682: December 17, 2012

Intro: A word on the Newtown tragedy, communication and contemporary society; FIR Interviews coming with Ekaterina Walter of Intel and Cy Jervis of Dell’s IdeaStorm; some thoughts about show length;

Quick News: Report offers best practices for social media in the workplace, Rebecca Caroe’s “The Creative Agency of the Future” book project, NPR’s “On the Media” leverages podcast for late-breaking news, soon you can retrieve all your tweets, Ragan promo;

News That Fits: Are Google+ Communities important for brands?; Dan York reports on Newtown and social media, Google+ communities, WordPress 3.5, the need for the open Internet, and more; the Media Monitoring Minute with CustomScoop; considering Brian Solis’ concept of the ‘Human API’; listener comments; TemboSocial promo; PR’s role in the era of pageview journalism; malware links hidden in QR codes;

Music from Lily Sparks; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 17, 2012: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 24…

Posted by neville on 12/17 at 12:38 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, December 10, 2012

The Hobson & Holtz Report - Podcast #681: December 10, 2012

Intro: FIR Interview with Craig Silverman posted, Ekaterina Walter interview is coming, FIR opens Google+ Community;

Quick News: Microsoft opens Socl to everyone, PeopleBrowsr’s battle with Twitter, TinyPulse helps you find out if your workforce is happy or burned out, GE values “The Internet of Things” at trillions of dollars; Ragan promo;

News That Fits: IABC misfires on communication of staff layoffs; Michael Netzley reports from Singapore on instant messaging in China reaching 1.21 billion accounts, and Olam takes a surprise turn which has significant reputational consequences; the Media Monitoring Minute with CustomScoop; new research from Sociagility and Text100 offers insight into the FTSE100 and social media use; listener comments; Dan York reports that WordPress 3.5 is not out yet, Facebook calls a vote but it probably doesn’t matter, and is delighted at LeWeb’s focus on “The Internet of Things”; TemboSocial promo; LeWeb Paris 2012: report from Eric Schwartzman and Andrea Vascellari, the role of Google+ Hangouts On Air as an integral part of the event;

Getting together with Bryan Person in London next weekend; music from Jason Harrod; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 10, 2012: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 17…

Posted by neville on 12/10 at 12:31 AM
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Tuesday, December 04, 2012

FIR Interview: Craig Silverman on content curation

Spundge

“Content curation” is a phrase we’ll hear more of as we all struggle to manage the flood of information that confronts us every day, and as demand for content increases.

Making sense of information abundance and message overload are the watchwords today. Finding, selecting and filtering content that is relevant, using simple but powerful tools to make the process efficient and effective, is a key business imperative.

In this FIR interview, co-host Neville Hobson met with Craig Silverman, director of content and product strategy at Spundge, the Montreal-based curation and publishing platform, on his recent visit to London.

Silverman highlights examples of how news organizations are using Spundge to research information and curate content to create stories for their publications; and considers how companies, professional services firms and other organizations can use a platform like Spundge to demonstrate and showcase their expertise and thought leadership.

The interview concludes with Silverman looking ahead to 2013 and offering his perspectives on content evolution, brand journalism and paid versus earned media;  and looks at how content curation and publishing are becoming the foundational elements in establishing your subject-matter authority and building trust.

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About our Conversation Partner

Craig SilvermanCraig Silverman is an award-winning journalist and the founder of Regret the Error, a blog that reports on media errors and corrections, and trends regarding accuracy and verification. The blog moved to The Poynter Institute in December 2011, and he joined as Adjunct Faculty.

He is also director of content and product strategy at Spundge, building tools to enable knowledge workers to collaboratively discover, curate and create content.

Craig wrote a weekly column for the Toronto Star and has been a columnist for Columbia Journalism Review, The Globe And Mail and BusinessJournalism.org. He’s the former managing editor of PBS MediaShift, and was part of the team that launched OpenFile.ca, a Canadian online news start-up. His journalism and books have been recognized by the Mirror Awards, National Press Club, Canadian National Magazine Awards, and the Canadian Online Publishing Awards.

Connect with Craig on Twitter @CraigSilverman, and on Spundge.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 12/04 at 12:31 AM
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Monday, December 03, 2012

The Hobson & Holtz Report - Podcast #680: December 3, 2012

Intro: Shel’s in Toronto, FIR Interviews coming with Craig Silverman and Ekaterina Walter;

Quick News: ITN Productions launches citizen journalism channel, majority of US mobile phone owners use their devices to access the internet, the user experience of reading the Leveson Inquiry report; Ragan promo;

News That Fits: Leveson: the challenge of traditional media oversight in the age of digital; Dan York reports on hotel reviews, blogging every day, WordPress 3.5, and WCIT; the Media Monitoring Minute with CustomScoop; in the District of Columbia, social media surveillance pays off; listener comments; TemboSocial promo; Michael Netzley reports from Singapore with an update on Olam’s battle with Muddy Waters and the company’s crisis response; Bell Pottinger launches digital content agency;
Music from Ed Roth; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 3, 2012: A 70-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 10…

Posted by neville on 12/03 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, November 26, 2012

The Hobson & Holtz Report - Podcast #679: November 26, 2012

Intro: It’s Cyber Monday in the US;

Quick News: Amazon offers Amazon Pages for Brands, being ‘authentic’ when you recommend a product on Twitter, RSS isn’t dead: it’s how Red Bull will show up on FlipBoard, spying on rivals’ technology and mood: F1’s Fernando Alonso’s insight on social media; Ragan promo;

News That Fits: Taking 3D printing seriously: GE and jet engines, Defense Distributed and guns; Michael Netzley reports from Singapore on the investor relations challenge facing Olam International and the gamification report from Accenture; the Media Monitoring Minute with CustomScoop; why public relations gets no respect; listener comments; best-practice tips for using QR codes; TemboSocial promo; Dan York reports on the future of the Levelator, what’s coming in WordPress 3.5, the challenging intersection of Facebook and religion and the blurring of public and private lives, the global internet user survey 2012; why content is king;

News about next week’s show; music from Burning Shapes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for November 26, 2012: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 3…

Posted by neville on 11/26 at 12:23 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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