Monday, February 25, 2013
The Hobson & Holtz Report – Podcast #692: February 25, 2013
Intro: Recording on Sunday Feb 24, experimenting with Diigo as an alternative to Delicious;
Quick News: New York Times gamifies reading, why podcasting should be the PR consultant’s best friend, slow video delivery dooms your video views, ad creep reaches the thighs of young Japanese women; Ragan promo;
News That Fits: 2012 Inc 500 Social Media report; Michael Netzley’s report shares an investigative journalism article and public protests challenging the Singapore government; challenges big and small highlighted in the CIPR’s State of the Profession 2012/13 report; the Media Monitoring Minute with CustomScoop; listener comments from the Google+ FIR Community; how Maker’s Mark turned a social media smackdown into a win; Dan York reports (from a ski lift) on Karen McGrane and "Adapting Ourselves To Adaptive Content"; Google downgrades Pagerank on UK media websites that sell links;
Music from David Cyr; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for February 25, 2013: An 84-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday March 4…
Monday, February 18, 2013
The Hobson & Holtz Report – Podcast #691: February 18, 2013
Intro: FIR Interview with Allan Schoenberg is up;
Quick News: Software that tracks people on social media created by defence firm Raytheon, Twitter kills Posterous, American Express cardholders can tweet to buy, TD Bank invests in Google+ content; Ragan promo;
News That Fits: What do corporate directors and senior managers know about social media?; Dan York asks do you have current email contact info at your hosting providers?, reports on his experiments with Soundcloud and podcasting, and asks if you remember what it feels like to be a beginner again; the European #horsemeat scandal widens and deepens: how are big retailers communicating?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; is real-time marketing now a requirement?; Michael Netzley’s report didn’t make it from Singapore via the cloud: we hope it’s coming separately as an FIR Cut; does augmented reality work for PR?;
Music from Strangefolks; and more.
Get FIR:
- Download the MP3 file (32.6Mb, 81:18)
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- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for February 18, 2013: An 81-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 25…
Wednesday, February 13, 2013
FIR Interview: Allan Schoenberg, CME Group, on social media and the futures industry
A strategic approach to planning and implementing social media initiatives has played a significant and measurable role in enabling the CME Group to claim a position that is ahead of the curve when it comes to using social media among financial exchanges.
The world’s largest future exchanges and owner of the Dow Jones stock and financial indexes, CME Group was an early adopter and experimenter with social media. Since starting out five years ago, the organization has expanded from a few publicly-available tools to a host of enterprise-wide applications. Customers, future customers (students), partners, competitors, regulators and employees have also integrated social media into their daily routines.
In this FIR Interview, Allan Schoenberg, the CME Group’s Executive Director Corporation Communications, tells FIR co-hosts Shel Holtz and Neville Hobson what his organization has done so far as the B2B social media space continues to be a land of opportunity for businesses.
Schoenberg explains the four key areas he and his global team are focusing on - content management, distribution, internal stakeholders, and metrics - to better organize and further enhance what the organization does. He talks about the role of advocacy, the regulatory environment regarding communication and social media, the evolution of niche networks and building community.
The conversation offers keen insight into an integrated, strategic and effective approach to embracing social media. It showcases the recognition CME Group has earned in its industry for being a leader in the social media space, which fits well with its culture of innovation and customer service.
Get this podcast:
- Download the MP3 file (14.1Mb, 35:14)
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About our Conversation Partner
Allan Schoenberg is Executive Director of Corporate Communications for CME Group (@CMEGroup), the world’s leading and most diverse derivatives marketplace.
Based in London, he manages international corporate communications for the company, which includes media relations, social media, reputation management and exchange partner relationships.
Prior to working at CME Group, Allan was with Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University.
Allan is a regular contributor of content to the blog B2B Voices. You can follow Allan on Twitter: @allanschoenberg.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, February 11, 2013
The Hobson & Holtz Report – Podcast #690: February 11, 2013
Intro: Recording on Sunday Feb 10, Allan Schoenberg interview set for this week, enhancements to FIR Google+ Community page;
Quick News: BBC trials trainee communicators’ programme, journalists taking refuge in the world of branded content, systems of engagement ‘will revolutionise technology’ by 2018 says Forrester, site plagiarizes blog posts then files DMCA takedown notice; Ragan promo;
News That Fits: Technorati’s ‘State of Digital Influence 2013’; Michael Netzley reports from Singapore and wishes everyone a prosperous Year of The Snake; trust in and reputation of brands and companies in crisis in the UK amid the #horsemeat scandal; the Media Monitoring Minute with CustomScoop; listener comments from the G+ FIR Community; the state of measurement by Katie Paine; Dan York reports on snowshoeing after Nemo, and asks are you prepared for disaster recovery?; balancing freedom of speech and individual responsibility in how the law treats what you say online;
Music from Q; and more.
Get FIR:
- Download the MP3 file (40.3Mb, 88:06)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for February 11, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 18…
Monday, February 04, 2013
The Hobson & Holtz Report - Podcast #689: February 4, 2013
Intro: Fix for FIR mobile app updates, Allan Schoenberg interview still planned;
Quick News: Companies failing to accommodate shift to mobile, IBM security tool can flag ‘disgruntled employees’, YouTube introducing paid subscriptions, Swedish bloggers commit to posting 50,000 blog posts in 100 days; Ragan promo;
News That Fits: Closing the gap between social media use and usefulness; Dan York reports on the Superbowl, streaming and social, binge-viewing and Netflix, and Apple’s AppStore.com domains; social media kerfuffles: HMV, Applebee’s, Smith & Wollensky; the Media Monitoring Minute with CustomScoop; listener comments, nearly all from the FIR Community on Google+; Ryanair’s new comms chief plans to eschew social media; no Asia report this week: Michael Netzley being treated for lost voice; new blogging tools and what they mean;
Music from emit; and more.
Get FIR:
- Download the MP3 file (27.3Mb, 68:13)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for February 4, 2013: A 68-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 11…
Monday, January 28, 2013
The Hobson & Holtz Report - Podcast #688: January 28, 2013
Intro: Welcome new listeners via the CIPR and MyNewsDesk, FIR Inteview with PRCA’s Francis Ingham published, upcoming FIR Interview with Allan Schoenberg of CME Group, today is Data Privacy/Protection Day;
Quick News: Many ways brands can use Vine and a caveat, social media branding is key for company reputation, the Pope urges Catholics to flock to Twitter, Pew says libraries and print still have a place in an ebook world; Ragan promo;
News That Fits: Discussion on the 2013 Edelman Trust Barometer; Michael Netzley reports from Singapore on the latest internet statistics from China from WeAreSocial’s research; the Media Monitoring Minute with CustomScoop; listener comments; Boeing keeps key buyer informed during Dreamliner crisis; Dan York reports on Data Privacy Day, and more; if you don’t participate in online social networks, will you become disenfranchised?;
Music from Steph Barrak; and more.
Get FIR:
- Download the MP3 file (31.5Mb, 78:38)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device from the Amazon App Store
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for January 28, 2013: A 79-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.
You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday February 4…
FIR Interview: Francis Ingham, CEO PRCA, on PR apprenticeships
In July 2012, the first national PR Higher Apprenticeship qualification programme in the UK was announced by the Public Relations Consultants Association (PRCA), Pearson in Practice, Edexcel and Skills CFA. It intends to create 600 apprenticeship roles within the PR industry over a three-year period.
Six months on, how has the programme progressed? In early January 2013, a significant change arose when Pearson announced its withdrawal as part of a significant shift in that company’s broad business focus. What impact will that have on the future of the programme?
Francis Ingham, Director General of the PRCA, joined FIR co-host Neville Hobson in conversation to discuss the programme, its progress since launch, examples of companies and individuals who have participated so far, and offered insight into the development of such a programme in the UK.
Francis also commented on the PRCA Intern Guidelines, recently announced, to improve industry standards in treatment of interns.
- Download the MP3 file (8.64Mb, 18:49)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone, and for your Android device from the Amazon App Store
About our Conversation Partner
Francis Ingham is Director General of the UK Public Relations Consultants Association (PRCA), and Executive Director of the International Communications Consultancy Association (ICCO). The PRCA is the professional body that represents UK PR industry, which promotes all the aspects of public relations work, upholds the highest standards of excellence and acts as the industry spokesman. The ICCO is the global PR body representing 28 national associations in Europe, Asia, Africa, the Americas and Australia.
Prior to joining the PRCA in 2007, Ingham worked in public affairs and politics, including periods at the Conservative Party and the Confederation of British Industry (CBI). He has also been Vice Chairman of an NHS trust, a local Councillor, a political editor of a magazine, and a director of a think tank. He is a Visiting Fellow of Westminster University, a Trustee of The Speakers’ Corner Trust and a member of the Governing Court of the City of London Public Relations Guild.
Connect with Francis on Twitter: @PRCAIngham.
Share your comments or questions about this podcast, or suggestions for future interviews, in the online FIR communities on Facebook, Friendfeed and Google+. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: @FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
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