Monday, October 14, 2013

The Hobson & Holtz Report - Podcast #725: October 14, 2013

Intro: Introducing TV@Work with Ron Shewchuk, developing the FIR Podcast Network, our thanks to Effective Edge Communications for new logos, new FIR Listener Survey goes live on October 15, congratulations to Edelman’s David Armano;

Quick News: Reputation surpasses economic and business model concerns as top economic risk, survey suggests US ereader and tablet owners read more books, how B2B marketers use Twitter, UK PR firms expand services as digital budgets rise according to PRCA study; Ragan promo;

News That Fits: The 12 rules for building a PR agency; Michael Netzley’s Asia report discusses the rise of online propaganda armies and Asian employee preferences for collaborative enterprise software; how will the Google Hummingbird update affect PR and marketing?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; study shows Facebook comments are more civil than newspaper website comments, and a new guide from the World Association of Newspapers and News Publishers on comment moderation best practices; Dan York reports on World Standards Day, ION Toronto and "FIR On Technology"; MIT Sloan Management Review’s 2013 Digital Transformation study;

Music from Seraphim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 14, 2013: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 21…

Posted by neville on 10/14 at 12:40 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, October 09, 2013

FIR On Strategy with Andrea Vascellari, Episode 3: October 10, 2013

FIR On StrategyIn this episode we explore existing digital governance models and I introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/09 at 03:15 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

TV@Work #1 - 10/8/13 - PayPal in 90 Seconds

TV@WorkWelcome to the premiere edition of TV@Work, an audio show about using video to engage employees. If you like the show, please share it with your friends and colleagues.

My inaugural interview is with Mark Kraynak, PayPal’s Manager of Global Communications, about the brilliant video news roundup he created, PayPal in 90 Seconds. I learned out about PayPal in 90 Seconds because I was on the judging panel forMcMurry/TMG’s Strategic Video Awards, and the show was a winner in 2012. There’s still time to enter your video in this year’s SVAs—and even if you don’t plan to enter, there are lots of great videos showcased on the site.

You can learn more about Mark on his LinkedIn profile. Connect with him on Twitter at @HuskerHomerMark.

How do you like the show?

I’ve enjoyed putting together the first edition of TV@Work—what did you think? I’d love to hear your feedback. Ask me a question, let me know who you’d like me to interview, suggest topics for future shows.Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:

About Your Host

Ron ShewchukRon Shewchuk communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication and Barbecue Secrets DELUXE!

Connect with Ron on Twitter: @ronshewchuk. Ron’s website is at www.RonShewchuk.com

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/09 at 02:00 PM
Show Notes • TV@Work • (0) Comments • Permalink

Monday, October 07, 2013

The Hobson & Holtz Report - Podcast #724: October 7, 2013

Intro: FIR Interview with Robert Scoble and Shel Israel published, second episode of FIR On Strategy with Andrea Vascellari posted, another new show for the FIR Podcast Network coming this week: "TV At Work with Ron Shewchuk", new FIR listener survey in the works and coming soon;

Quick News: US politicians and government agencies turn to Twitter amidst #Shutdown, email still trumps social media for social sharing, what does Twitter’s IPO mean for B2B communicators?, Cotap wants to change the way we communicate at work; Ragan promo;

News That Fits: Edelman report expands on brand sharing; Dan York reports with quick reactions to topics in last week’s show; defining who’s a journalist occupying politicians’ attention in the US; the Media Monitoring Minute with CustomScoop; listener comments via audio and in the FIR Community on Google+; the science behind using online communities to change behavior; no Asia report this week from Michael Netzley; the booming business of social spam is overtaking email spam;

Music from Kara Square and Piero Peluche; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 7, 2013: An 87-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 14…

Posted by neville on 10/07 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, October 03, 2013

FIR On Strategy with Andrea Vascellari, Episode 2: October 3, 2013

StrategyIt all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why is it so important and how can we do it?

In this episode, I answer these questions by sharing with you a specific methodology and some practical tips that you can start to experiment with right away in your external and internal monitoring.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 10/03 at 05:31 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Tuesday, October 01, 2013

FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Robert Scoble and Shel Israel

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel.

Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere.

In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces - mobile, data, sensors and location-based technology - that promise to change virtually every aspect of our lives.

In this near one-hour FIR Interview, co-hosts Neville Hobson and Shel Holtz explore the themes revealed in the book with the two authors, discussing topics ranging from privacy to personal contextual assistants; and consider the self-publishing model the authors employed to bring their book to market.

"Be prepared to see the future in these pages," declares Salesforce.com founder and CEO Marc Benioff, writing in the book’s foreword. With over 100 5-star reviews on Amazon, it’s a view that many readers already agree with.

Age of Context is available now in paperback and ebook formats.

Get this podcast:

About our Conversation Partners

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context - his latest book, co-written with Robert Scoble and released in September 2013 - Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/01 at 12:31 AM
Show Notes • Interviews • (0) Comments • Permalink

Monday, September 30, 2013

The Hobson & Holtz Report - Podcast #723: September 30, 2013

Intro: First episode of FIR On Strategy with Andrea Vascellari published, new FIR Speakers & Speeches podcast posted with Shel Holtz on social visual communication, FIR Interview with Robert Scoble and Shel Israel on ‘Age of Context’ coming on October 1, FIR mobile app available on 3 platforms: iOS, Android and Windows 8/Windows Phone;

Quick News: Pinterest introduces Article pins, self-publishing could become a $52 billion business, Klout introduces Cinch, Lloyd’s List to become a digital-only newspaper; Ragan promo;

News That Fits: 6 lessons for content marketers from digital-first magazine leaders; Michael Netzley’s Asia report: will Chinese companies begin to build global brands?; marketers lack confidence in their own digital abilities according to Adobe’s ‘Digital Distress’ survey; the Media Monitoring Minute with CustomScoop; listener comments via audio and from the FIR Community on Google+; defining ‘brand journalism’ and assessing Ideas Lab: owned by GE but run by  Atlantic Media; Dan York reports from Krakow, Poland, on NSA citizen surveillance, and more; results of Wave 7, the world’s largest and longest-running social media survey;

Music from KA Morton; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 30, 2013: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 7…

Posted by neville on 09/30 at 12:20 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Page 67 of 254 pages ‹ First  < 65 66 67 68 69 >  Last ›