Sunday, November 03, 2013

FIR Speakers and Speeches: Robert Scoble and Shel Israel in London on ‘Age of Context’ #AoCUK #CIPR

[L-R] Shel Israel and Robert Scoble

Five converging forces - mobile, social media, data, sensors and location - are reshaping our lives and will have profound effects on each of us individually, in the workplace and in our society at large during the coming decade.

This central premise was at the heart of a compelling discussion that took place at Google Campus in London on October 28, 2013.

The event - organized by the CIPR and sponsored by Precise - brought Shel Israel and Robert Scoble to the stage. In a lively 75-minute conversation moderated by FIR co-host Neville Hobson, the two authors of the highly-rated book, Age of Context, shared their insights and opinions with an audience of about 100 public relations practitioners and others, many of whom came armed with their own questions and opinions.

In the book’s foreword, Salesforce CEO Marc Benioff tells us to “be prepared to see the future in these pages.” Both authors helped everyone in the room see precisely that.

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(Video recording: The event was also video recorded by the CIPR. Check the CIPR’s CIPRtv YouTube channel for information.)

About the Speakers

Robert ScobleRobert Scoble is an American blogger, technical evangelist, and author. As a startup liaison for Rackspace, the Open Cloud Computing Company, he travels the world looking for what’s happening on the bleeding edge of technology.

Robert has interviewed thousands of executives and technology innovators, and reports for Building 43 and in social media.

He is the co-author, with Forbes columnist Shel Israel, of Age of Context. Their previous book, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, published in 2006, has been called a watershed work in introducing business to social media.

Shel IsraelShel Israel helps businesses tell their stories in engaging ways, as a writer, consultant and presentation coach.

He is the author and co-author of five books including Age of Context – his latest book, co-written with Robert Scoble and released in September 2013 – Naked Conversations and Twitterville.

Shel currently writes the Contextual Beat column for Forbes.com. Previously he has contributed to BusinessWeek, Dow Jones, Fast Company and American Express Open Forum.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Picture at top by Bob Barker. Music clip from Accelerated Ideas and used with permission.

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Posted by neville on 11/03 at 01:31 AM
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Thursday, October 31, 2013

FIR On Strategy with Andrea Vascellari, Episode 6: October 31, 2013

Strategy In this episode we talk about what a steering committee is and what are its primary functions. Then, since this is a podcast about digital strategy, we look at a common problem that people face when dealing with online projects and a 4 step process that you can use to solve it.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/31 at 10:29 AM
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Monday, October 28, 2013

The Hobson & Holtz Report - Podcast #727: October 28, 2013

Intro: Thank you for participating in the FIR Listener Survey 2013, results report soon; Episode 5 of FIR On Strategy with Andrea Vascellari is up; Neville and Bryan Person at the UK Social Media Communications Awards 2013 in London last week; Neville in discussion with Robert Scoble and Shel Israel about the age of context at a CIPR event in London on Oct 28, recording coming as an FIR Speakers and Speeches podcast;

Quick News: The role of news on Facebook, Ryanair looks serious about its U-turn on customer service, native advertising draws attention of BBB’s National Advertising Division, Twitter keeps IPO communication in-house; Ragan promo;

News That Fits: Knight Frank and #LostMyGiggle: real-time learning from ignoring the conversation then joining it; the power of a good logo; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; the decline of Wikipedia: how can communicators help?; Dan York reports on GTLDs, the open internet, and more; why aren’t brands, marketers and communicators planning for mobile messaging apps?;

Music from Night’s Bright Colors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 28, 2013: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 4…

Posted by neville on 10/28 at 12:01 AM
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Wednesday, October 23, 2013

FIR On Strategy with Andrea Vascellari, Episode 5: October 23, 2013

StrategyIn today’s cast we’ll understand what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/23 at 02:30 AM
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Monday, October 21, 2013

The Hobson & Holtz Report - Podcast #726: October 21, 2013

Intro: Episode 4 of FIR On Strategy with Andrea Vascellari is up, please help us improve FIR with the FIR Listener Survey: open until Oct 23, eight GAP study on communication best practices now open for input;

Quick News: 40% of YouTube traffic now mobile, Twitter’s new DM feature and what it can mean to you (personally and as a communicator), FT employs more journalists than ever before following shift to digital, Dreamhost publishes an annual employee yearbook in print; Ragan promo;

News That Fits: Publishers’ war with Flipboard; Dan York reports on Google Media Tools, FIR On Tech, and more; Twitter as an online engagement tool: lessons from the contrasting experiences for British Gas and the Bank of England (and we wonder how Ryanair’s CEO Michael O’Leary will fare this week); the Media Monitoring Minute with CustomScoop; listener comments in audio (including the first movie review on FIR) and from the FIR Podcast Community on Google+; sorting out the benefits of using hashtags; consumers will reward you for honesty and transparency says Cohn and Wolfe global study;

Neville and Bryan Person will be at the UK Social Media Communication Awards in London on Oct 24; daylight savings time ends soon; music from Ghosts of Jupiter; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for October 21, 2013: A 93-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 28…

Posted by neville on 10/21 at 12:31 AM
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Thursday, October 17, 2013

FIR On Strategy with Andrea Vascellari, Episode 4: October 17, 2013

Strategy
For internal teams it’s very difficult to come to an agreement on which digital governance model they think they are or want to be in. This usually translates into a waste of time and productivity. In this episode I’m going to share with you a specific methodology to help you define more efficiently and accurately your digital governance model.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 10/17 at 12:35 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Tuesday, October 15, 2013

Take the FIR Listener Survey

FIR Listener Survey 2013

If you’re a regular listener of The Hobson and Holtz Report podcast - the weekly anchor show in the FIR Podcast Network - we want to know what you think of the show.

To this end, we’ve just published the FIR Listener Survey 2013 and invite you to share your thoughts and opinions about the show: topics, discussions, reports, sponsors, overall content, and more.

The survey is open now and will close at 8am on Wednesday October 23, 2013, in just over a week’s time.

There are 40 questions, the majority of which are buttons and checkboxes to click, although there are plenty of opportunities for you to say what you think as well. It should take you 20 minutes or less.

Scan QR code…If you want to take the survey on your mobile phone or tablet, the website presents the survey in a friendly format for smaller screens.

Scan the QR code you see here to go there right now.

The last time we published the results of a listener survey was in 2009. I bet much has changed in four years, in terms of what listeners’ like and what they don’t, and what you want from FIR in the future.

Not only that, we’re evolving FIR and the family of podcasts that collectively now make up the FIR Podcast Network, an embryonic network that we have big plans for.

Hence a new survey to find out thinking from the people who matter to us - our listeners.

We will announce an initial results overview on FIR after the October 23 closing deadline; and we’ll publish detailed information about the results on the FIR website as well as a deck on Slideshare as we did last time.

Thanks for participating. We look forward to hearing what you think.

The FIR Listener Survey 2013

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Posted by neville on 10/15 at 02:42 AM
Hobson and Holtz • News • (0) Comments • Permalink

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