Monday, January 20, 2014

FIR Cut - 1/20/14: What happens when a publication labels an ad for its own product as news?

Discussion references:

Download the file here (MP3.04Mb; length 7:01), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by shel on 01/20 at 12:31 PM
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The Hobson & Holtz Report - Podcast #739: January 20, 2014

Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about "content shock" with Mitch Joel;

FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B Marketing with Paul Gillen and Allan Schoenberg;

Quick News: FDA offers social media guidance for pharmaceutical companies, savvy social media fishmonger pursues debt via the social web not the courts, customers do more than just ignore irrelevant marketing messages; Ragan promo;

News That Fits: A first look at Edelman’s 2014 Trust Barometer; Dan York’s Tech Report: on clickable paper and QR codes mentioned in last week’s show, the Dropbox outage, the tech behind how I record my SoundCloud podcasts, the Martin Luther King legacy; is earned media becoming hacked media?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; voices opposed to native advertising get loud, but done well, it works; Michael Netzley’s Asia Report: QR codes are alive and well in China:

Music from Liquid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 20, 2014: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 27…

Posted by neville on 01/20 at 10:30 AM
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Sunday, January 19, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 6: Jan 19, 2014

 

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Robert Galinsky is an inspirational speaker, social media connector, and creative coffee muse.

He recently crowd-funded fifty thousand dollars to develop Coffee The Musical, which he plans to take to Broadway and license internationally.

Galinsky is a critically acclaimed writer, performer, and entrepreneur. He is sought after and booked for various speaking engagements and training programs for clients that include Grey Advertising, Virgin Mobile, Thomson Reuters, Nielsen Company, Zyloware, and more.

galinsky jp hi res 2-small Galinsky is the founder of the social media company Kuhoots (with over nine hundred thousand followers), which was quickly acquired by C-Suite Holdings. He is also the founder of the world’s first and only school for reality TV, the New York Reality TV School. He also appears on television for programs such as The View, Geraldo, ABC News’ Nightline, and more. More about Robert at www.linkedin.com/in/galinskyplace>.

Any comments or suggestions please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.You can

Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 01/19 at 09:44 PM
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Saturday, January 18, 2014

FIR on Higher Education Episode 2 - Media relations tips

FIR Presents Higher Education with Kevin AnselmoIt is a competitive world out there in media relations land. As we all know, the media industry has been significantly disrupted.

So what are they keys to generating consistent positive media coverage for an institution? How can academics and thought leaders best prepare for interviews? What is the role of the media relations professional in the process? What about generating coverage internationally?

My guest Caleb Hulme-Moir, founder of Mana Communications and the former public relations director at Cass Business School in London, addresses these questions in episode 2 of FIR on Higher Education with Kevin Anselmo. Over a six-year period, Cass went from having no share of the British media voice to generating significant positive media coverage in print and broadcast, both in the UK and internationally. As part of our main interview feature, Caleb discusses how Cass was able to do this.

In our short opening news and tips section, I discuss how an online course led a professor to an appearance on NBC’s Meet the Press and why a creative holiday greeting video from an institution generated over 54,000 YouTube views.

We are delighted to welcome Harry Hawk as a contributor to the show, reporting on technology within higher education. An adjunct professor at Cuny’s New York City School of Technology, Harry’s first report provides an informative overview of MOOCs.

Hope you enjoy the show!

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 01/18 at 06:06 PM
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Thursday, January 16, 2014

FIR Interview: Laura Thomas, Dell’s new Chief Blogger

Direct2Dell.com

One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog.

Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in what became widely known as "Dell Hell."

In the ensuing years under the leadership of Chief Blogger, Lionel Menchaca - who has been a frequent guest on FIR podcasts - Direct2Dell evolved and developed as a credible place on the social web for many individual voices to tell Dell’s story.

Now Direct2Dell embarks on a new chapter with the transition into the role of Chief Blogger by long-time Dell communicator, Laura Thomas.

In this FIR Interview, co-hosts Neville Hobson and Shel Holtz discuss the transition with Laura, who talks of her vision and plans for Direct2Dell  as a "new era," expressed in detail in Dell’s Blog Manifesto, a guide for internal use that Dell has made public (embedded below).

 

Manifesto for Dell’s Official Blog – Direct2Dell.com from Dell Inc

Topics discussed in the interview include Laura’s desire to gain reader feedback (via an informal online survey) as a foundational step that will influence Direct2Dell’s development; and discussion on specific elements in the Blog Manifesto such as editorial policy for contributors and guidance on developing effective content.

Get this podcast:

About our Conversation Partner

Laura ThomasLaura Pevehouse Thomas has been part of the Dell organization for 13 years playing various roles in corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and other online communication.

Laura is currently Chief Blogger for Direct2Dell.com, Dell’s official corporate blog that she helped launch in 2007. As part of Dell’s Corporate Communications team, she previously focused on Global Commercial Channels and US Small and Medium Business public relations. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team.

When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life.

Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.

  • Connect with Laura on Twitter: @LPT.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 01/16 at 12:09 PM
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FIR On Strategy with Andrea Vascellari, Episode 11: January 16, 2014

Strategy The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with. In this episode we will understand what is a context analysis, why it’s so important and how to conduct one.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 01/16 at 02:16 AM
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Wednesday, January 15, 2014

“AMP Up Your Social Media” joins the FIR Podcast Network

The FIR Podcast Network is pleased to announce the addition of a podcast on social media marketing that will begin in late January 2014. Presenter Glenn Gaudet explains…

Marketing meetingWhat is the role of social media in marketing? How do companies take advantage of this fast growing medium? What strategies do leading practitioners use to get results? What do industry insiders see coming up on the radar? How do companies engage stakeholders to be part of their social media marketing efforts?

I’m Glenn Gaudet. I am the president and founder of GaggleAMP. I have been engaged in and driving enterprise marketing efforts for over 20 years. I also wrote the book, Connection, Community & Conversation: Making Social Media Work for Business. I’ve held positions from product marketing manager to CMO to strategy consultant. This has given me the experience to go deep with social media professionals and ask the questions that marketers want answered.

AMP Up Your Social Media was launched in October of 2013 as a weekly podcast. I am thrilled to be able to now bring the show to the FIR Podcast Network. Since 2005, FIR has been the gold standard for bringing relevant and timely industry knowledge to the professionals in PR and marketing roles. Adding a show dedicated to social media marketing to the line up is a powerful complement.

As a long time fan of FIR, I am honored to be part of the mix. With the FIR Podcast Network as our distribution hub, AMP Up Your Social Media will continue to drive the thought leadership discussions around corporate social media use as part of the marketing mix.

If you have ideas for the show, guest submissions or feedback, I encourage you to reach out to me. My Twitter handle is @glenng. You will find AMP Up Your Social Media on the FIR website later this month.

Please join me in exploring existing and new ways to leverage social media marketing.

About Your Host

Glenn GaudetGlenn Gaudet is the President & Founder of GaggleAMP and author of the book, Connection, Community & Conversation: Making Social Media Work for Business. Gaudet brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 billion in sales. He has delivered results in both marketing technology as well as using marketing technology to gain results.

Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.

Gaudet has spoken to audiences around the world on leveraging technology in their business infrastructure. He received his undergraduate degree in Business with a major in Marketing from Babson College. He pursued his graduate degree in Information and Telecommunication Systems from Johns Hopkins University.

  • Connect with Glenn on Twitter: @glenng.

About The FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit www.forimmediaterelease.biz. You can also subscribe via iTunes and other podcast directories.

Posted by neville on 01/15 at 12:48 AM
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