An Open Conversation with General Motors

A few hours ago, Shel and I had the pleasure of an 18-minute conversation with Michael Wiley, Director New Media, GM Communications, at General Motors. We interviewed Michael for the 21 February edition of For Immediate Release: The Hobson & Holtz Report.

In our conversation, we discussed the GM FastLane Blog, GM’s experiments with podcasting and GM’s plans for further developments with communication channels like blogs, podcasting and RSS.

Michael had some extremely interesting things to say which I’ve captured in a transcript. Please download the MP3 file and listen to the conversation as well (and see the show notes).

You can read the complete transcript on Neville’s blog.

Posted by neville on 02/21 at 02:20 PM

  1. Loved the podcast.  The conversation with Michael Wiley was particularly enjoyable.  I noted that he stated the number of negative comments they’ve removed is quite low.  That seems to be one of the barriers to entry into blogging by some corporations.  They fear the negative.

    If GM hasn’t drawn an enormous amount of negative posts or spam then others should surely see this as positive.  Their willingness to leave the ‘critical’ comments up is to be applauded, too.

    And, the news of an internal leadership ‘intranet’ blog (I think that is what I heard) is terrific news.  Whether experimental adoption or long term embracing of the tactic, GM is a large corporation leader in blogging, IMO.

    See, I knew that you guys were going to be breaking news (GM’s new blog) with your interviews.  Best wishes on the new listenership this will likely bring you, too.

    Also, fun to hear the internal feedback he is receiving.  It is a good reminder to those of us blogging daily that adoption and understanding is still quite low.  The diffusion of this new channel/tactic still has a way to go.

    Posted by Robert  on  02/21  at  09:46 PM

  2. Thanks Robert!

    I agree - GM is a leader in using new communication technology. I particularly like the way they’re experimenting. No one has written the rule book yet and it needs companies like GM to show the way for others.

    Posted by Neville Hobson  on  02/23  at  11:26 AM

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