Wednesday, September 26, 2012
FIR Speakers and Speeches: Dave Coplin, Microsoft, on Future Forward at #SMWB2B
The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play.
That’s a core premise that Dave Coplin, Director of Search UK at Microsoft, shared with participants of The Dell B2B Social Media Huddle in his keynote presentation in London on September 24, 2012.
Search is at the very heart of this change as the internet evolves to be more about "doing" and less about "finding," Coplin says. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of businesses and brands.
Coplin’s presentation highlighted the challenges (and opportunities) faced by us all as we move to this new way of living and working, and how shifting to a more human approach that enables us to unlock the full potential of all that technology has to offer a modern society.
- A video of Coplin delivering his keynote will be available soon, thanks to our friends at Present.me. Check The B2B Huddle website for information.
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About the Speaker
Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of sectors and customers, providing strategic advice and guidance around the cost effective use of technology in relation to their business needs.
As an established thought leader in the UK and having spent a considerable amount of time in the public sector providing leadership and guidance around key technology issues like Cloud Computing, Open Government, Open Data, Social Media and the “consumerisation” of IT, Dave is currently working as the Chief Envisioning Officer for Bing in the UK, focusing the spotlight on the power and potential of search and the way it holds the key to society’s effective use of all that technology and the internet has to offer.
Connect with Dave on Twitter @dcoplin and at his on-line home www.theenvisioners.com.
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, September 24, 2012
The Hobson & Holtz Report - Podcast #670: September 24, 2012
Intro: Neville speaking on CIPR-organized panel about Wikipedia and PR at Social Media Week London on Sept 28;
Quick News: Report from #DIF12 Digital Ireland Forum in Dublin: are companies really ready for the connected consumer?; Gnip offers full Twitter archive - for a price; Boeing to outfit planes for in-flight mobile phone calls; the best place to be in a plane crash is in the back; interactive quizzes coming to YouTube videos; Ragan promo;
News That Fits: Plagiarism, patchwriting and content marketing; Dan York reports on Apple iOS6, iPhone 5, the issue with mapping, and more; the Media Monitoring Minute with CustomScoop; rethinking the rules on social media in contemporary society; listener comments; how many times can you tweet the same tweet?; TemboSocial promo; Michael Netzley’s Asia Report;
Music from Elijah Tucker; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 24, 2012: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 1…
Monday, September 17, 2012
The Hobson & Holtz Report - Podcast #669: September 17, 2012
Intro:
We’ve changed FIR’s Twitter handle to @FIRpodcast; FIR Book Review coming on Guy Kawasaki’s "What The Plus!";
Quick News:
Dr. Pepper vs creationists on Facebook; James Bond trades Martini for Heineken; FCC chairman blows tweetchat; ‘kerfuffle’ the best word ever; Ragan promo;
News That Fits:
Social media’s delicate role in diplomacy; Michael Netzley reports from Singapore on Chinese executives’ fight-back against Citron Research’s coverage of tech companies; the Media Monitoring Minute with CustomScoop; Deloitte follows McKinsey with social technologies report; listener comments; welcome to the #SocialEra; TemboSocial promo; Dan York reports on Terry Fallis’ new book, "Up And Down", IPv4 exhaustion in Europe, and has a rant on PR staff not doing basic targeting and expecting you to do their work for them; what makes content marketing succeed;
Music from The Revivalists; and more.
Get FIR:
- Download the MP3 file (28.9Mb, 72:16)
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 17, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday September 24…
Monday, September 10, 2012
The Hobson & Holtz Report - Podcast #668: September 10, 2012
Intro: FIR Speakers and Speeches of the #TAGtribe panel discussion in London is up; IABC’s CW Bulletin focuses on Wikipedia;
Quick News: Connectify gets its Kickstart(er), and then some; Kred rolls out Kred for CRM; WordPress live-blogging plugin released (but with a critical bug); content marketing budgets rise, social media dominates; Ragan promo;
News That Fits: Information overload was a myth all along; Dan York reports on video and hashtags at US political conventions, a trip to Montenegro, Nokia’s apologies, and more; the Media Monitoring Minute with CustomScoop; the forthcoming PR war over fracking; listener comments; communications planning has to account for two screens says new report from Google; TemboSocial promo; Michael Netzley reports from Singapore with a request to action by FIR listeners on social media and recruiting, reports on Samsung’s blogger relations fiasco and tools for automatic cross-posting to Western and Chinese social media platforms; BBC guidance on headline-writing for SEO valid for every online writer not only journalists;
Music from Annie Stevenson; and more.
Get FIR:
- Download the MP3 file 32.1Mb, 80:11)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 10, 2012: A 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday September 17…
Friday, September 07, 2012
FIR Speakers and Speeches: #TAGtribe Forum - Your Connected Customer and Company
Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets - strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012.
FIR co-host Neville Hobson joined fellow panelists JP Rangaswami, Chief Scientist at Salesforce.com, and Jon Silk, Head of Digital at Waggener Edstrom London, in a wide-ranging Q&A discussion moderated by Andy Bargery, Director at Klaxon Marketing, that addressed the broad topic of "your connected customer and company."
Following the panel Q&A, the floor opened out to include the audience, making for an engaging hour of discussion and debate where everyone with an idea, an opinion or a comment could contribute to and enrich the overall conversation.
The event was organized by Bernie J Mitchell for the #TAGtribe Forum events series. A special thanks to Andrew Halley for recording the event and whose audio forms this podcast. Picture above courtesy of Waggener Edstrom London.
Get this podcast:
- Download the MP3 file (47.1Mb, 68:35)
- Get the show on iTunes
- Subscribe to the FIR Speakers & Speeches RSS feed
- Get the FIR app for your iPhone or Android device
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, September 03, 2012
The Hobson & Holtz Report - Podcast #667: September 3, 2012.
Content summary: FIR Interview with Brian McNely on Instagram as a medium for image-power is up; Quick News: social media empowers fans to help a local business defend itself against a corporate bully as Kevin Campbell-Wright explains; Google to integrate Google Plus elements into enterprise offerings; Sean Carlos analyses the potential of social influence scores by Klout, Kred and PeerIndex; report shows how top brands are using Instagram; Ragan promo; News That Fits: addressable TV ads take step forward in US with Allstate experiment; Michael Netzley reports on a black eye for Singapore’s Diner en Blanc; the Media Monitoring Minute with CustomScoop; Buzzfeed’s report to its publishing partners reveals social media trends; listener comments; Denmark pioneers hi-tech graveyard memorials with QR codes; TemboSocial promo; Dan York reports on running with Chip Griffin, more steps with App.Net, Skype hits 9 years, and more; the Condescending Corporate Brand Page on Facebook; music from Yonder Mountain String Band; and more.
Get FIR:
- Download the MP3 file (28.5Mb, 71:15)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 3, 2012: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday September 10…
Friday, August 31, 2012
FIR Interview: Brian J. McNely on Instagram as a medium for image-power
Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.” The methodology resulted in a classification schema for the kinds of images organizations post—a schema that could be useful as organizations continue to strategize their approach to social visual communication (also labeled “visual marketing”).
FIR co-hosts Neville Hobson and Shel Holtz spoke with McNely about his research and some of the conclusions he has reached. The actual research paper is available at the end of this post.
Get this podcast:
- Download the MP3 file (16.7Mb, 41:49)
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About our Conversation Partner
Brian McNely is an Assistant Professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky. He primarily researches and teaches professional and technical communication in digital environments and research methods and methodologies. His empirical work is diverse, exploring professional communication genres and practices among software developers, playwrights, Roman Catholic Priests and parishioners, and media researchers, among others.
Brian’s recent work develops the notion of ambient research methods, a systematic, qualitative approach to the collection and analysis of ubiquitous social software data. In ambient research methods, social software genres are surfaced and traced as the infrastructural and coordinative work mediating the everyday practice of many contemporary knowledge workers.
Connect with Brian on his website—www.BrianJMcNely.com—and onTwitter at @bmcnely.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
The research paper that served as the fodder for today’s interview is available here:
Shaping Organizational Image-Power through Images: Case Histories of Instagram
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