Monday, November 19, 2012

The Hobson & Holtz Report - Podcast #678: November 19, 2012

Quick News: How worthwhile are LinkedIn Endorsements?, Google launches mobile global worldwide alternate reality game, libel law embraces Twitter and Facebook says government, changes at Pinterest, Twitter and Facebook; Ragan promo;

News That Fits: News companies see future in sponsored digital content; Dan York reports on Facebook finally shares in mobile apps, his continuing barriers to blogging series, Israel and Hamas; the Media Monitoring Minute with CustomScoop; Coca-Cola re-imagines the corporate website; listener comments; Global PR Network survey shows desire for standardized social media measurement; TemboSocial promo; Michael Netzley reports from Singapore on Nielsen and Accenture discussing digital and consumer trends in ASEAN countries;

Music from Chris Greene Quartet; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 19, 2012: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 26…

Posted by neville on 11/19 at 03:03 AM
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Monday, November 12, 2012

The Hobson & Holtz Report - Podcast #677: November 12, 2012

Quick News: Gartner reveals top predictions through 2016, Ghost may be a worthy alternative blogging tool to WordPress, proof that blogging and new content produce traffic and leads, UK court orders Apple to pay Samsung’s legal fees in full after ‘false and misleading’ notice; Ragan promo;

News That Fits: Crisis at the BBC, beleaguered leadership and communication counsel; Michael Netzley reports from Singapore on a new Accenture report on Indonesia’s Digital Consumer, and more; the Media Monitoring Minute with CustomScoop; digitally-mature companies outperform the competition according to new report from Cap Gemini; listener comments; Microsoft’s Skype in the Workspace for SMEs is ‘like a video-based Quora’; TemboSocial promo; Dan York reports on the US election echo chamber, Instagram web profiles, and barriers to blogging; TechCrunch bans PR firm that pays bounty for TechCrunch placement;

Music from Hillary Reynolds Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 12, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 19…

Posted by neville on 11/12 at 11:58 AM
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Monday, November 05, 2012

The Hobson & Holtz Report - Podcast #676: November 5, 2012

Intro: FIR Interview with Lee LeFever is up; SNCR Symposium is this week; update on Apple’s court-mandated ‘apology ad’ in the UK;

Quick News: IPR launches free online research center for social media science, Facebook tests free wifi hotspots in exchange for check-ins, CIPR to list all members, IABC reboots the international Gold Quill Awards for 2013; Ragan promo;

News That Fits: Should PR professionals be guided by their ‘innate morality’ and not any code of professional ethics?; Dan York reports on Superstorm Sandy and the fragility of the internet, National Blog Posting Month or NaBloPoMo, and more; the Media Monitoring Minute with CustomScoop; Tumblr, animated GIFs and the future of media; listener comments; Channel 4 News’ photos prompt different perspectives on the value of a Creative Commons copyright license; TemboSocial promo; an FIR Interview with Accenture coming from Michael Netzley in Singapore; location marketing poised to take off;

Music from Geoff Smith; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 5, 2012: A 77-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 12…

Posted by neville on 11/05 at 09:54 AM
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Friday, November 02, 2012

FIR Interview: Lee LeFever of Common Craft

The Art of ExplanationLee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.

In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.

Get this podcast:

About our Conversation Partner

Lee LeFeverLee LeFever is the Chief Explainer, illustrator and voice of Common Craft who is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards, created explanations for the world’s most respected brands including Intel, Google, Dropbox and Ford and earned over 50 million online video views. Today, Common Craft’s mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.

Follow Common Craft on Twitter at @CommonCraft. Follow Lee at @leelefever.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/02 at 10:12 AM
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Tuesday, October 30, 2012

FIR Interview: Cisco Systems Social Media Listening Team

imageCisco Systems unveiled its Social Media Listening Center at its San Jose, California-based Executive Briefing Center on October 24. The six interactive touchscreens display a variety of data visualizations—such as heat maps and word clouds—that help present a picture of the social media conversation as it relates to Cisco Systems. What visitors see, however, is just a glimpse at the processes and systems that Cisco has developed and deployed throughout the organization.

In this FIR interview, co-host Shel Holtz chats with Jeanette K. Gibson, Charlie Treadwell and Nancy Rivas about the listening command center—both the part that’s visible to visitors and what happens behind the scenes, how subject matter experts are volunteering to address issues the listening team identifies, the means by which Cisco is customizing data visualization for different parts of the company, and how Cisco’s experience with digital signage is taking its listening center to a level beyond those we have seen from other organizations.

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About our Conversation Partners

imageJeanette Gibson, Senior Director, Social & Digital Marketing, leads the Global Social & Digital Marketing team at Cisco. Her team is responsible for the company’s global digital brand presence on cisco.com, social web sites and mobile environments. Her team consists of digital content & site strategy for cisco.com, social media marketing and digital innovation.

Her team is responsible for setting Cisco’s social marketing strategy and success metrics and driving alignment, governance and best practice sharing across the company. This includes overseeing the creation of Cisco branded social sites, such as the company’s social media hub (socialmedia.cisco.com)  the corporate blogging platform (blogs.cisco.com), communities (communities.cisco.com), YouTube (www.youtube.com/cisco), LinkedIn, Facebook, Twitter, Slideshare and whatever else new pops up!

Gibson founded Cisco’s social media marketing organization in 2009 and built its social media center of excellence, which has successfully trained thousands of employees to engage with customers/partners in social media and helped Cisco earn #1 B2B company on Twitter via ComScore.  She also created a Social Media Advisory Council to help guide and direct company-wide social media strategy and governance.

Previously, Gibson led Cisco’s New Media Communications group where she was responsible for extending Cisco’s leadership and innovation with new media and overseeing the vision and direction of Cisco’s award winning online newsroom, News@Cisco (newsroom.cisco.com).

Prior to working with the News@Cisco team, Gibson ran the Corporate Technology PR team at Cisco where she was responsible for promoting Cisco’s technology vision and strategy and securing top-tier business press for Cisco and its senior executive team.

Prior to joining Cisco in 1998, Gibson worked for a start-up, PointCast, which pioneered push technology for delivering news broadcasts directly to users’ desktops. Gibson helped launch the company in 1995 and managed its external reputation via media and analyst relations activity. Prior to PointCast, Gibson held various account management positions at leading public relations firms, Miller Communications (now Weber Shandwick) and Copithorne & Bellows (now Porter Novelli).

Gibson is a founding member of the Social Media Business Council (www.socialmedia.org). Cisco.com has received numerous awards including Best B2B website by SiteIQ and the company was recognized as #1 B2B company using Twitter 2nd year in a row, according to ComScore. Gibson holds a B.A. in Communications from the University of California at Santa Barbara.

Follow Jeanette on Twitter as @jeanetteg.

imageCharlie Treadwell is a Social and Digital Media Marketing Manager at Cisco. In this role he develops strategies to leverage social media listening and measurement to generate business intelligence and infuse marketing programs with social intelligence and insights. With over 8 years of digital and social experience, Charlie has experienced first hand the transition for B2B companies into the social era, and is helping to lead Cisco to become a fully engaged social enterprise.

Charlie leads a team of skilled professionals that manage Cisco’s Social Media Listening Center. This team enables social media teams across Cisco listen to conversations, engages with customers, partners and influencers, and measures our marketing programs across the social web.

Follow Charlie on Twitter at CharlieAtCisco.

imageNancy Rivas she is a Social Media Marketing Manager on the Listening and Analytics team.

Her career at Cisco has included positions in Analyst Relations and as an Editor for The Network in Corporate Communications. Nancy’s professional experience includes more than 12 years in public, corporate and community relations. Prior to Cisco she worked at Nortel Networks managing their Community Relations program. Nancy also worked as a Spanish-speaking media representative and legislative correspondent for local government.

She holds a Bachelor of Arts degree in Political Science.

Follow Nancy on Twitter at nrrivas07.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/30 at 09:57 AM
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Monday, October 29, 2012

The Hobson & Holtz Report - Podcast #675: October 29, 2012

Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming;

Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo;

News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle’s Digital Acceleration Team and social media monitoring; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on his case study on Tata Consultancy Services, recruiting, best practices and more; listener comments; how large companies are addressing the mobile revolution, and responsive design; TemboSocial promo; Dan York reports on Google’s Hurricane Sandy crisis map, impressions from a visit to Moscow, US Supreme Court and content vs global pricing; Clark Kent hangs up his reporter’s mantle to become… a blogger;

Music from Secret Skwirl; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 29, 2012: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 5…

Posted by neville on 10/29 at 11:40 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 22, 2012

The Hobson & Holtz Report - Podcast #674: October 22, 2012

Intro: New dial-in comment line number for North America; FIR Book Review of "What the Plus!" by Guy Kawasaki posted; Shel contributed to new Mayo Clinic social media book; FIR’s one-year GaggleAMP anniversary;

Quick News: Welcome to new business podcast ‘Shift’ from Euan Semple and Megan Murray; LinkedIn updates profile pages; by 2014, up to 15% of likes/reviews will be fake says Gartner; how Bodyform reacted to criticism with humor and got 1 million views - a lesson Thomas Cook could learn; Ragan promo;

News That Fits: The future of "smobile"; Dan York reports on a trip to Moscow, Facebook’s Global Pages, 8 million concurrent views for the leap from space, supporting Michael O’Connor Clark, and more; the Media Monitoring Minute with CustomScoop; GOV.UK signals a mindset shift in open government online; listener comments; no report this week from Michael Netzley; TemboSocial promo; is the rise of digital and the demise of print such as the Newsweek closure an inevitable outcome for the mainstream media?;

Music from Wild Flag; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for October 22, 2012: A 79-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America - new number), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 29…

Posted by neville on 10/22 at 12:23 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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