The FIR Podcast Network

Sunday, June 22, 2008

FIR Interview: Susanne Dirks, IBM, on the 2008 Global CEO Study

In May 2008, IBM published the 2008 Global CEO Study, the largest study of chief executives ever conducted. Based on face-to-face interviews with over 1,100 CEOs from 40 countries across 32 industries, the study is designed to capture insights on how the challenges CEOs face today will impact the future of business.

The study, titled “The Enterprise of the Future,” was conducted by IBM Global Business Services in conjunction with the Economist Intelligence Unit. It is the third biennial CEO study that IBM has carried out.

In this FIR Interview, Neville Hobson joined in conversation with Susanne Dirks, Manager, Centre for Economic Development Research at IBM’s Institute for Business Value in Ireland, to discuss the Global CEO Study in the broad context of what the study means for communicators, in particular relating to two of the core findings: Organizations are bombarded by change, and many are struggling to keep up; and CEOs regard more demanding customers not as a threat, but as an opportunity to differentiate.

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About our Conversation Partner

Susanne Dirks is manager of the newly-established Global Centre for Economic Development of the IBM Institute for Business Value. This centre, which she established in Ireland in early 2007, acts as global centre of competence for economic development and questions and publishes Thought Leadership on its research into economic development and the relationship between economic development and information communications technology.

In addition to defining and executing the strategy and research agenda of the centre, Susanne is actively involved in the research work done by the centre and presents and discusses its Thought Leadership work at large conferences, panel meetings, executive client meetings, and in interviews with the international press. Publications of the centre that Susanne has led include the annual e-readiness Rankings, completed in conjunction with the Economist Intelligence Unit, and the centre’s recent study titled Economic development in a Rubik’s Cube world: How to turn global trends into local prosperity.

During her thirteen years at IBM, Susanne, who is a senior managing consultant, has held several management and consulting roles in Software Group, Sales & Distribution, and Global Business Services, some at national level, others working across EMEA or internationally.

Prior to IBM, Susanne worked for a Siemens subsidiary in Ireland. Prior to that, Susanne spent some years working for herself and running her own business in the United Kingdom.

Susanne, who is also a certified translator/interpreter (Universitaet Erlangen, Germany), holds a First Class B.Sc. Honours Degree in Information Technology and Science, Technology and Society Studies and a Master of Science in Knowledge Based Systems from Edinburgh University.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 06/22 at 09:30 AM
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Thursday, June 19, 2008

The Hobson & Holtz Report - Podcast #355: June 19, 2008

Content summary: Upcoming FIR Interview; free ticket on offer to KMP’s London conference; Dan York reports on ScreenFlow, seesmic and Skype 4 beta; the Media Monitoring Minute with CustomScoop; discussion: AP’s rocky relationship with the blogosphere; US workers online study; UK senior civil servants to get Facebook lessons; Ricardo on Spanglish; listeners’ comments including discussion on Eric Schwartzman’s suggestion that blogger relations should avoid the email back channel; news about next week’s shows; music from Spanking Charlene; and more.

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For Immediate Release: The Hobson & Holtz Report, for June 19, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from New York City, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR #355 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday June 23…

Posted by neville on 06/19 at 11:19 AM
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Monday, June 16, 2008

The Hobson & Holtz Report - Podcast #354: June 16, 2008

Content summary: Shel on the road; latest FIR Live call-in show; dealing with a troll in FriendFeed; Michael Netzley reports from Singapore on China’s good PR following the earthquake, digital media in South Korea fueling public debate, the website from Verge Singapore; the Media Monitoring Minute with CustomScoop; discussion: Neville and Bernie Goldbach on the EU Lisbon Treaty and Ireland’s ‘no’ referendum vote; if you’re a PR agency and don’t blog, do you have credibility?; court orders employee to disclose LinkedIn contacts; European survey on impact of the internet on consumer decisions; listeners’ comments discussion; music from Moscow Girls; and more.

Listen to FIR now:

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For Immediate Release: The Hobson & Holtz Report, for June 16, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

FIR #354 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday June 19…

Posted by neville on 06/16 at 02:08 PM
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Thursday, June 12, 2008

The Hobson & Holtz Report - Podcast #353: June 12, 2008

Content summary: Debating blogging and art at Microsoft’s DesignIT 2008; next FIR Live on BlogTalk Radio on June 14; discussion: FIR Live call-in show on PR spam on June 11; the Media Monitoring Minute with CustomScoop; Dan York’s rant on PR spam, and more; the CIA goes Web 2.0; blogging is good for you, says Scientific American; Microsoft launching TownSquare enterprise social network platform; will FriendFeed change journalism, PR and marketing?; listeners’ comments discussion; news about next week’s shows; music from Guardian Mind Mix; and more.

Listen to FIR now:

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For Immediate Release: The Hobson & Holtz Report, for June 12, 2008: A 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR #353 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday June 16…

Posted by neville on 06/12 at 10:05 AM
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Wednesday, June 11, 2008

For Immediate Release: Special Live Call-In Show on PR Spam - 06/11/08

Content summary: A special live call-in episode, recorded on BlogTalk Radio, featuring a distinguished panel of experts addressing the issue of PR spam.

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For Immediate Release: Special Live Call-In Show on PR Spam: A 61-minute podcast recorded live from Concord, California, USA, Wokingham, Berkshire, England, and all points in between courtesy of our panelists and call-in participants.

Panel participants included:

Jason Falls (moderator), Director of Social Media at Doe-Anderson, a Louisville, Kentucky-based advertising agency
Susan Getgood, an independent marketing and social media consultant
Paolina Milana and Catherine Hancock, representing Marketwire
Ruth McFarland, representing Cision
William Wagner, representing Vocus
Stowe Boyd, author of /message and innovator of the Twitpitch
David Phillips, UK-based PR agency veteran and educator, and frequent FIR correspondent

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

Posted by shel on 06/11 at 11:25 AM
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Monday, June 09, 2008

The Hobson & Holtz Report - Podcast #352: June 9, 2008

Content summary: Next FIR Live on BlogTalk Radio: June 11 and June 14; congratulations to John Cass on move to Forrester Research; upcoming FIR Interview podcasts; follow up: CBS News’ Andrew Cohen with more on PR; the Media Monitoring Minute with CustomScoop; Microsoft’s Paolo Tosolini explains the latest development for Academy Mobile; five questions companies ask about social media; instant messaging study; defending a brand: GM and Hummer; US federal agencies and social media; Michael Netzley reports from Singapore on blogging in Egypt, Plurk in Singapore, and social networking competition in China; listeners’ comments discussion; music from Rising Conviction; and more.

Listen to FIR now:

Get FIR:

For Immediate Release: The Hobson & Holtz Report, for June 9, 2008: A 63-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR #352 show notes at The New PR Wiki

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday June 12…

Posted by neville on 06/09 at 09:57 AM
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Thursday, June 05, 2008

FIR Cut: Impressions of the Social Media Influence conference

Impressions of the Social Media Influence conference, London, June 4.

Download the file here (MP3, 5.74MB; length 12:29), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 06/05 at 12:27 PM
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