Hobson and Holtz

The Hobson & Holtz Report

Monday, November 01, 2010

The Hobson & Holtz Report - Podcast #571: November 1, 2010

Content summary: Vote for FIR at Podcast Alley; FIR Interview with Ashley Howland posted, Joseph Jaffe interview postponed but coming in November; listener comments and discussion; News That Fits: participation is marketing at Home Depot, how the Tea Party uses digital media to campaign in the US mid-term elections, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore on Google in China, social media at its worst in Canada, tips from Donna Papacosta on producing the CEO audio broadcast, Dan York reports; music from Blue Turtle Seduction; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for November 1, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 8…

Posted by neville on 11/01 at 11:30 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Monday, October 25, 2010

The Hobson & Holtz Report - Podcast #570: October 25, 2010

Content summary: Jeff Eggen interview and David Spinks video interview are up, Joseph Jaffe interview coming Oct 29; listener comments and discussion; News That Fits: The Guardian offers social media guidance to its journalists while the Washington Post offers prohibition, fake PR is not going away anytime soon, Dan York reports, the Media Monitoring Minute with CustomScoop, why putting your holiday plans on Twitter or Facebook is an invitation to crooks (and insurance companies), minority groups in the US are more digital-savvy than Caucasians says survey, Michael Netzley reports from Singapore; music from Voodoo Kings; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for March 1, 2010: A 65-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 1…

Posted by neville on 10/25 at 03:16 AM
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Monday, October 18, 2010

The Hobson & Holtz Report - Podcast #569: October 18, 2010

Content summary: FIR Interview with Joseph Jaffe fixed for Oct 29, Ford interview and video demo from BlogWorld Expo coming soon, thanks to Debi Davis for time codes in show notes; listener comments; Shel reports on BlogWorld Expo; News That Fits: Paul Fabretti explains what Manchester Police’s emergency calls live on Twitter for 24 hours intends to achieve, Dell’s experiment with "braided journalism", Michael Netzley reports from Singapore, CSR departments are a thing of the past say CEOs, Dan York reports on Facebook and more; music from Matt Thorpe; ands more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 18, 2010: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 25…

Posted by neville on 10/18 at 10:29 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, October 11, 2010

The Hobson & Holtz Report - Podcast #568: October 11, 2010

Content summary: FIR Live #19 with Josh Bernoff and Ted Schadler posted; upcoming FIR Interview with Joseph Jaffe later this month; listener comments; follow up on the CIPR’s media spamming charter: PRSA President Gary McCormick explains the PRSA’s point of view; 5 minutes on… AT&T rewrites history, the reinvention of print with ScrollMotion, Ford firsts: SDK and promoted tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on Facebook Groups content curation and Windows Phone 7, contrasting two social media kerfuffles: New GAP logo and 10:10 video, Michael Netzley reports from Singapore on the Global ‘Digital Life’ research project that reveals major changes in online behaviour; music from Unquiet Nights; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 11, 2010: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 18…

Posted by neville on 10/11 at 10:24 AM
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Sunday, October 10, 2010

FIR Live #19: Empowered Co-Authors Josh Bernoff and Ted Schadler

Content Summary:Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote with Charlene Li, is from Harvard Business Press and is available from Amazon US, Amazon Canada, and Amazon UK.

imageJosh Bernoff is the coauthor of the BusinessWeek bestseller Groundswell, the “best book ever written on marketing and media” (Advertising Age), and is senior vice president, idea development, at Forrester Research. Ted Schadler is a vice president and principal analyst in Forrester’s IT Research Group. His work over 13 years at Forrester has focused on disruptive technologies and how senior decision-makers should harness them. Get FIR Live:


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.

You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 10/10 at 01:49 PM
Show Notes • Hobson and Holtz • FIR Live • (0) Comments • Permalink

Monday, October 04, 2010

The Hobson & Holtz Report - Podcast #567: October 4, 2010

Content summary: Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler; please vote for FIR at Podcast Alley; Neville’s judging the #somecommawards; listener comments discussion; 5 minutes on… how PR might use TwTroulette, in the future all media will be personalized says Facebook, getting retweeted isn’t as easy as it sounds, how will the CIPR’s just-announced ‘Media Spamming Charter’ deal with PR spam?; News That Fits: Domino’s lost 2% of value from its 2009 YouTube crisis, Dan York reports, how influence-measurement services like Klout may be a catalyst for real-world influence in the future, the Media Monitoring Minute with CustomScoop, Michael Netzley reports from Singapore, is social media really moving in a new direction?; music from Jerry Joe Weise; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for October 4, 2010: A 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 11…

Posted by neville on 10/04 at 08:27 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, September 27, 2010

The Hobson & Holtz Report - Podcast #566: September 27, 2010

Content summary: Neville and Shel together for the first time in a couple weeks; Jeanne C. Meister interview and Dell SMaC Talk panel discussion have both been posted; listener comments; five minutes on…open employee access to social media in British Columbia, top 10 PR measurement mistakes from Katie Paine, security issue warnings about the early release of open-source social network platform Diaspora, BP searches for a new PR chief; Media Monitoring Minute; News That Fits: four digital skills for PR professionals, Michael Netzley’s report, GM’s social media response to a crisis, insight from Pollstream, Dan York’s report; music from Angelina Bentley and the Cosmic Party; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for September 27, 2010: A 70-minute podcast recorded live from Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday October 4…

Posted by shel on 09/27 at 03:58 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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