Hobson and Holtz
The Hobson & Holtz Report
Monday, July 23, 2012
The Hobson & Holtz Report - Podcast #661: July 23, 2012
Content summary: Two new FIR Interviews posted: Marcus Nelson, founder of Addvocate, and Kevin Delaney, Editor in Chief of Quartz; interviews this week scheduled with Philip Sheldrake and Stephen Waddington about ‘Share This: The Social Media Handbook for PR Professionals’ from the CIPR, and with Chris Sorek, IABC’s new Executive Director; BPA update from Christie Goodman; Ragan promo; News That Fits: fake news gets more subtle and damaging: the example of fake Shell in particular; Dan York asks why NBC has such a legacy approach to enabling him to watch the Olympic Games; the Media Monitoring Minute with CustomScoop; the social Olympic Games 2012: experimenting, control, the explosion of the social web, the compelling drive to share, and more; listener comments including Bryan Person on Instagram and Carmen Sognonvi on the mobile web; SEO for PR gets more complicated; TemboSocial promo; Michael Netzley reports from Singapore on a "causal" relationship between peer-to-peer influence and the likelihood of someone buying a product; music from Giles; and more.
Get FIR:
- Download the MP3 file 34,5 Mb, 86:04)
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- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 23, 2012: An 86-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 30…
Monday, July 16, 2012
The Hobson & Holtz Report - Podcast #660: July 16, 2012
Content summary: FIR Interviews with Marcus Nelson and Chris Sorek coming soon; Ragan promo; News That Fits: executives need to catch up with social media; Michael Netzley reports from Singapore on recent reports on digital talent in Asia and ICT country rankings; the Media Monitoring Minute with CustomScoop; Barclays says sorry but do corporate apologies make any difference?; listener comments discussion including Kris Gallagher’s and a perspective on Progresso and BPA, and Norbert Mayer Witmann’s idea for an FIR/No Agenda debate (we like that!); striking evidence of high-speed mobile’s approaching ubiquity; TemboSocial promo; Dan York reports on what Twitter could have been, the sale of Digg, and more; O2’s lesson on how to engage with unhappy customers on Twitter; music from Woodfish; and more.
Get FIR:
- Download the MP3 file (33.9Mb, 84:39)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 16, 2012: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 23…
Monday, July 09, 2012
The Hobson & Holtz Report - Podcast #659: July 9, 2012
Content summary: Third episode of the FIR Book Club with Gini Dietrich is up; FIR Interview with author Eric Bergman is up; coming soon: FIR Interviews with Marcus Nelson, CEO of Addvocate, and Chris Sorek, new Executive Director at IABC; Progresso update; News That Fits: ‘tis the season of business crises and communication kerfuffles with three companies in the reputation-damage frame: Barclays Bank, British Airways and GlaxoSmithKline; Ragan promo; Dan York reports on Twitter’s iPhone update, the media’s been wrong about Second Life, Seth Godin’s book experiment, and more; a new take on how to measure influence; listener comments; the Media Monitoring Minute with CustomScoop; Mark Story reports from Washington, DC; TemboSocial promo; Michael Netzley reports from Singapore on ten lessons about doing PR in Asia, and new reports from Visa and the Asia Digital Marketing Association; catching up on GaggleAmp with CEO Glenn Gaudet; music from The Glammers; and more.
Get FIR:
- Download the MP3 file (32.0Mb, 79:58)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 9, 2012: A 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 16…
Monday, July 02, 2012
The Hobson & Holtz Report - Podcast #658: July 2, 2012
Content summary: FIR Book Club recording coming; Shel’s IABC presentation is up; FIR Interview with Eric Bergman coming; a congratulatory shout out to Inside PR, celebrating 300 episodes!; News That Fits: Discussion - Wikipedia and PR: the landscape and what’s next following publication of the CIPR’s guidelines for PR practitioners; Ragan promo; Michael Netzley reports from Singapore on the battle for Fairfax Media and CEO use of Enterprise 2.0; listener comments including from Ike Piggott on GaggleAmp and unintended consequences; the Media Monitoring Minute with CustomScoop; Progresso crisis over BPA heats up; Dan York reports with a response to FIR 657 on correcting tweets, and on Apple’s forthcoming podcasts app for iOS6; TemboSocial promo; Wikipedia is an editorial warzone, says study; Canada Day and July 4 Independence Day; music from Rusted Root; and more.
Get FIR:
- Download the MP3 file (31.4Mb, 78:19)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for July 2, 2012: A 78-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 9…
Monday, June 25, 2012
The Hobson & Holtz Report - Podcast #657: June 25, 2012
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; Gini Dietrich is the next guest on the FIR Book Club on June 29; News That Fits: How Google+ Hangouts On Air will disrupt the conference business for producers and attendees; Ragan promo; Dan York reports on WCIT and why it’s important to communicators; should Twitter introduce a correction tool?; listener comments; the Media Monitoring Minute with CustomScoop; does every employee need social media training?; Michael Netzley reports from Singapore on mobile internet and smartphone trends in Asia Pacific; TemboSocial promo; the changing nature of content; Neville and Shel back together as usual next week; music from Ed Roth; and more.
Get FIR:
- Download the MP3 file (29.1Mb, 63:36)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 25, 2012: A 64-minute podcast recorded live from Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 2…
Monday, June 18, 2012
The Hobson & Holtz Report - Podcast #656: June 18, 2012
Content summary: FIR Book Review of The Virtual Self is up; next FIR Book Club is on June 29 with Gini Dietrich (and a book review of Marketing in the Round by Gini Dietrich and Geoff Livingston coming from Bob LeDrew); Frito-Lay FIR Interview is up; FIR meet-up at the IABC conference planned for June 27; discussion on FIR Live On Air on June 16; News That Fits: PR kerfuffles embracing Walmart in the US and a 9-year-old school dinner blogger in the UK: what we should learn; Michael Netzley reports from Singapore on helpful tips on how to succeed with Google+ Hangouts On Air, the war for India’s internet, and more; Ragan promo; Twitter’s threat to social media editors; listener comments; the Media Monitoring Minute with CustomScoop; the Financial Times and Time magazine each pass the 1 million followers milestone on Google+; Dan York reports on gTLDs, WordPress 3.4, podcasting metrics, and more; TemboSocial promo; are executives using social media as a crutch for building company culture?; Neville solo with next week’s show while Shel’s at the IABC World Conference; Neville speaking at the South West Corporate Communicators’ summer meet-up in Bath on June 25; music from Northside Garage; and more.
Get FIR:
- Download the MP3 file35.7Mb, 89:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 18, 2012: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 25…
Monday, June 11, 2012
The Hobson & Holtz Report - Podcast #655: June 11, 2012
Content summary: Reminder that the next FIR Live is on Saturday June 16: a panel discussion on infuencer marketing; new FIR Book Review coming from Bob LeDrew of Your Virtual Self; Breaking News: IPR Measurement Commission approves standards for traditional media; News That Fits: Altimeter’s flawed mobile workforce report; Gartner identifies organizational implications of the rise of mobile devices; Ragan promo; Dan York reports on why world IPv6 launch matters to communicators, and more; listener comments; the Media Monitoring Minute with CustomScoop; is it the maturing or end of the QR code?; Mark Story reports from Washington, DC; no report this week from Michael Netzley in Singapore; TemboSocial promo; Twitter, where off the record is on the record; music by Spicehouse; and more.
Get FIR:
- Download the MP3 file (28.8Mb, 71:49)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for June 11, 2012: A 72-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday June 18…
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