Hobson and Holtz
The Hobson & Holtz Report
Monday, October 29, 2012
The Hobson & Holtz Report - Podcast #675: October 29, 2012
Intro: Communication channels and Hurricane Sandy; FIR Interviews with Cisco, Lee Lefever coming;
Quick News: Five interesting facts about international social media use, Europe’s business elite takes to social media, publishing a court-ordered apology Apple style, Twitter tests a ‘like’ button; Ragan promo;
News That Fits: The rise of the social media listening command center; the science of paying attention: Nestle’s Digital Acceleration Team and social media monitoring; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on his case study on Tata Consultancy Services, recruiting, best practices and more; listener comments; how large companies are addressing the mobile revolution, and responsive design; TemboSocial promo; Dan York reports on Google’s Hurricane Sandy crisis map, impressions from a visit to Moscow, US Supreme Court and content vs global pricing; Clark Kent hangs up his reporter’s mantle to become… a blogger;
Music from Secret Skwirl; and more.
Get FIR:
- Download the MP3 file(31.9Mb, 79:34)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for October 29, 2012: An 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday November 5…
Monday, October 22, 2012
The Hobson & Holtz Report - Podcast #674: October 22, 2012
Intro: New dial-in comment line number for North America; FIR Book Review of "What the Plus!" by Guy Kawasaki posted; Shel contributed to new Mayo Clinic social media book; FIR’s one-year GaggleAMP anniversary;
Quick News: Welcome to new business podcast ‘Shift’ from Euan Semple and Megan Murray; LinkedIn updates profile pages; by 2014, up to 15% of likes/reviews will be fake says Gartner; how Bodyform reacted to criticism with humor and got 1 million views - a lesson Thomas Cook could learn; Ragan promo;
News That Fits: The future of "smobile"; Dan York reports on a trip to Moscow, Facebook’s Global Pages, 8 million concurrent views for the leap from space, supporting Michael O’Connor Clark, and more; the Media Monitoring Minute with CustomScoop; GOV.UK signals a mindset shift in open government online; listener comments; no report this week from Michael Netzley; TemboSocial promo; is the rise of digital and the demise of print such as the Newsweek closure an inevitable outcome for the mainstream media?;
Music from Wild Flag; and more.
Get FIR:
- Download the MP3 file (31.6Mb, 78:52)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for October 22, 2012: A 79-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America - new number), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 29…
Monday, October 15, 2012
The Hobson & Holtz Report - Podcast #673: October 15, 2012
Intro: Shel speaking at PRSA conference today (and was at a special wedding yesterday), Neville solo this week; FIR nominated for 2012 European Podcast Award; discount for FIR listeners to Social Media Marketing 2012 conference in London on October 25;
Quick News: Ford connects again with PeerIndex, with 3D printing and more for a Fiesta car in a new influencer outreach programme in Europe; print’s not dead as the Evernote Smart Notebook from Moleskin suggests; Kickstarter UK launch set for October 31; the return of micropayments with Google Wallet for Content; Ragan promo;
News That Fits: Is there any point today in blogging? Recap of #FTDLW12; Dan York reports from Mumbai, India, on the reliance of the internet for so many of our activities, Marco Arment of Instapaper launches "The Magazine", and more; the Media Monitoring Minute with CustomScoop; Flipboard is the publishing tool of the future and it can also raise your Klout score; listener comments; TemboSocial promo; no report from Michael Netzley in Singapore this week; tips for using LinkedIn’s new Endorsement feature;
Music from May Stands Still; and more.
Get FIR:
- Download the MP3 file (25.6Mb, 55:54)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for October 15, 2012: A 56-minute podcast recorded live from Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 22…
Monday, October 08, 2012
The Hobson & Holtz Report - Podcast #672: October 8, 2012
Intro: Neville’s delivering a talk after a trip to Sweden; Mitch Joel was unable to guest co-host as planned due to an illness, so Shel’s on his own; FIR listeners can get a discount to an upcoming Social Media Marketing conference;
Quick News: QR codes beat out direct mail in driving response; Twitter rolls out promoted tweet surveys; Instagram beats Twitter for daily mobile users; Facebook lets individuals pay to promote their posts; LinkedIn offers influencers to follow and an opportunity to endorse colleagues based on their skills; you can now search attachments inside Gmail; Ragan promo;
News That Fits: As businesses plan to invest in digital and social, communicators need to strategize the channels and platforms they embrace and make sure their content meets needs; Michael Netzley’s Asia report looks at a kerfuffle and a couple of studies; Media Monitoring Minute from CustomScoop; Neville discusses recent talks, first on socializing the enterprise at the Arthur W. page Society’s Global Media Summit in London and then on the future of PR at the NEMO Launch Conference in Helsingborg, Sweden; listener comments; converged agencies were at the heart of the success of an Oreo digital campaign; TemboSocial promo; Dan York’s report; Neville will be solo next week while Shel is at his daughter’s wedding.
Music from Spicehouse; and more.
Get FIR:
- Download the MP3 file (27.2MB, 68:02)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for October 8, 2012: A 68-minute podcast recorded live from Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 15…
Monday, October 01, 2012
The Hobson & Holtz Report - Podcast #671: October 1, 2012
Intro: No Asia report from Michael Netzley this week; new FIR Speakers & Speeches podcasts from Dave Coplin, Antony Mayfield, Andrew Grill at #smwb2b; new FIR Interview podcast with Phil Hollows of Feedblitz;
Quick News: HootSuite launches Conversations, Quartz digital business magazine launches, Kellogg’s swaps snacks for tweets, give your Twitter handle a unique look with a professional Twitter header image; Ragan promo;
News That Fits: Fear makes some CEOs leery of social media, Twitter especially; activists undermine potential sales of book on Amazon; the Media Monitoring Minute with CustomScoop; listener comments; Dan York reports on Apple, Twitter, App.net, and more; TemboSocial promo; a Klout score that’s a factor in hiring someone is stupid says TechCrunch; reviewing Quora responses to the question "is social media being ‘lost’ to the PR industry?"; Mitch Joel on next week’s show as guest co-host;
Music from Lit on the Flash; and more.
Get FIR:
- Download the MP3 file (33MB, 82:27)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for October 1, 2012: An 82-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 8…
Monday, September 24, 2012
The Hobson & Holtz Report - Podcast #670: September 24, 2012
Intro: Neville speaking on CIPR-organized panel about Wikipedia and PR at Social Media Week London on Sept 28;
Quick News: Report from #DIF12 Digital Ireland Forum in Dublin: are companies really ready for the connected consumer?; Gnip offers full Twitter archive - for a price; Boeing to outfit planes for in-flight mobile phone calls; the best place to be in a plane crash is in the back; interactive quizzes coming to YouTube videos; Ragan promo;
News That Fits: Plagiarism, patchwriting and content marketing; Dan York reports on Apple iOS6, iPhone 5, the issue with mapping, and more; the Media Monitoring Minute with CustomScoop; rethinking the rules on social media in contemporary society; listener comments; how many times can you tweet the same tweet?; TemboSocial promo; Michael Netzley’s Asia Report;
Music from Elijah Tucker; and more.
Get FIR:
- Download the MP3 file (34.2Mb, 85:19)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 24, 2012: An 85-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday October 1…
Monday, September 17, 2012
The Hobson & Holtz Report - Podcast #669: September 17, 2012
Intro:
We’ve changed FIR’s Twitter handle to @FIRpodcast; FIR Book Review coming on Guy Kawasaki’s "What The Plus!";
Quick News:
Dr. Pepper vs creationists on Facebook; James Bond trades Martini for Heineken; FCC chairman blows tweetchat; ‘kerfuffle’ the best word ever; Ragan promo;
News That Fits:
Social media’s delicate role in diplomacy; Michael Netzley reports from Singapore on Chinese executives’ fight-back against Citron Research’s coverage of tech companies; the Media Monitoring Minute with CustomScoop; Deloitte follows McKinsey with social technologies report; listener comments; welcome to the #SocialEra; TemboSocial promo; Dan York reports on Terry Fallis’ new book, "Up And Down", IPv4 exhaustion in Europe, and has a rant on PR staff not doing basic targeting and expecting you to do their work for them; what makes content marketing succeed;
Music from The Revivalists; and more.
Get FIR:
- Download the MP3 file (28.9Mb, 72:16)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.
For Immediate Release: The Hobson & Holtz Report for September 17, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday September 24…
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