Speeches

Speeches and panel discussions

Wednesday, May 26, 2010

FIR Speakers & Speeches: Francesca Karpel on social media and employee engagement

imageContent summary: Francesca Karpel, senior manager of Internal Communications at NetApp, delivers a breakout session at the 2010 New Communications Forum titled, “How Social Media & Online Communities Strengthen Employee Engagement,” April 23, 2010.

From the NewComm Forum session description:

NetApp (#1 on Fortune’s Best Companies to Work For in January 2009) employees around the world wanted more opportunities to communicate – with each other and with leadership. Based on this employee input, NetApp built an online community, NetApp Live, connecting its global workforce and delivering on its brand promise.

Learn from NetApp’s experiences building an online community for employees, including building a cross-functional team to drive the initiative, conducting a thorough vendor-evaluation process, developing social media guidelines, identifying the people and skills needed to manage the site, launching community, encouraging participation, and the metrics to assess the impact. Discover why social media is an investment in NetApp’s future.

This presentation was part of the “New Communications & Communities” track.

A special thanks to Michael Procopio for supplying the recording.

About Francesca Karpel, Senior Manager, Internal Communications, NetApp

imageFrancesca Karpel is a communications expert with more than 20 years of experience in various industries including technology, education, and financial services. Her expertise includes identifying and executing strategies and technologies, which facilitate corporate growth. She has grown NetApp’s internal communications infrastructure as the company has grown from 1,000 to more than 8,000 employees, and become recognized as a great place to work in locations around the world. Francesca led the cross functional team that selected the software platform for both internal and external communities at NetApp as part of the NetApp brand launch.

Francesca has spoken at conferences and provided best practice examples in professional texts on internal communications and branding.

Francesca earned a BA from Smith College and an. MBA from the Kellogg School of Management at Northwestern University She also studied at Ecole Supérieure des Sciences Economiques et Commerciales, Cergy-Pontoise, France, one of the premier management schools in Europe.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/26 at 04:53 PM
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Wednesday, May 19, 2010

Speaker and Speeches - Manish Mehta on Measuring Social Media to Deliver Business Value

imageContent summary: Manish Mehta, Dell’s VP of Social Media and Community, pinch-hit for Neville Hobson as the closing keynote speaker at the 2010 New Communications Forum. Neville was grounded in the UK by the volcanic ash cloud, so he recorded a video introduction of Mehta, who spoke about measuring social media to deliver business value.

A special thanks to Todd Van Hoosear for supplying the recording.

Download a PDF of Manish’s PowerPoint presentation here so you can follow along with the talk.

About Manish Mehta

imageManish Mehta serves as Vice President, Global Online for Dell Online where he heads up strategy, social media & community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included all regional sites across Asia-Pacific and Japan (APJ), Europe, Middle East and Africa (EMEA), and Americas including US, Latin America and Canada.

Before assuming his current role, Manish held various entrepreneurial roles at Dell. He was responsible for Dell’s Global eBusiness and CRM strategy across all Transactional and Relationship businesses for Dell reporting to Dell’s Chief Marketing Officer. He served as an Executive Member of Dell Ventures, Dell’s Venture Capital organization where he held several board member and advisory board member positions with a number of private venture backed startup companies.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/19 at 10:27 AM
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Thursday, April 22, 2010

Speakers & Speeches: Katie Paine on measuring social media

Content summary:Katie Paine, CEO of KDPaine & Partners, was one of a host of speakers ast the Sixth Annual New Communications Forum held in San Mateo, California April 20-23, 2010. Paine’s breakout session, part of the NewComm Essentials track, was titled, “Defining Social Media ROI.”

Download a PDF of Katie’s PowerPoint presentation here.

About Katie Paine

imageKatie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, “Measuring Public Relationships: the Data-Driven Communicator’s Guide to Success” was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies and organizations including Raytheon, MADD National, and Juniper Networks. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, universities, small businesses and government agencies.

Katie’s full biography is available from the KDPaine & Partners website.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/22 at 06:23 AM
Show Notes • Speeches • (2) Comments • Permalink

Wednesday, February 03, 2010

Speakers & Speeches: Chris Christensen on online business communities

imageContent summary: Chris Christensen, former Executive Vice President of Engineering and Operations for LiveWorld and host of the Amateur Traveler podcast, spoke at the February 3, 2010 Social Media Breakfast/East Bay. His remarks focused on the various approaches different organizations and brands take to building online communities focused on their products. Among the companies he addressed were Campbell’s Soup, HBO, TVGuide.com and Mini Cooper.

Chris’s remarks were recorded using the Griffin iTalk app for the iPhone.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/03 at 12:57 PM
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Thursday, June 11, 2009

The News Release in the Social Media Era: Shel Holtz’s IABC presentation

Content summary: Shel Holtz was part of the “All-Star” track at the annual world conference of the International Association of Business Communicators (IABC), presenting on the role of the news release in the social media era. The talk covered both the traditional news release and the social media release.

Both audio and PowerPoint are available here.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/11 at 06:44 PM
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Friday, May 01, 2009

Shel Holtz’s Crisis Communications Presentation at New Communications Forum 2009

imageContent summary: Shel Holtz delivered the closing keynote of the opening day at the Society for New Communications Research New Communications Forum on Monday, April 27, 2009.

The presentation, “Social Media and Crisis Communications (Revisited)” updated the breakout session Shel presented at the first NewComm Forum in 2005.

Both audio and PowerPoint are available here.

Special thanks to Michael Procopio, who recorded the session, and Kenny Yeung, who shot the photo.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 05/01 at 04:43 PM
Show Notes • Speeches • (3) Comments • Permalink

Friday, October 24, 2008

Speakers & Speeches: Social Media, Friend or Foe? - October 24, 2008

Content summary: This panel discussion was recorded during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0” at the Cary, North Carolina headquarters of SAS on October 16, 2008. Mark Ragan, CEO of Ragan Communications, moderated the panel discussion, taking on the role of a CEO trying to get answers to his concerns and objections around the adoption of social media communication channels. Panel members included:

  • David Biesack, SAS\
  • Shel Holtz
  • Vida Killian, Dell
  • Terry McKenzie, Sun Microsystems
  • Jim Ylisela, Ragan Communications

image

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Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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Messages from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.

Posted by shel on 10/24 at 09:21 AM
Show Notes • Speeches • (4) Comments • Permalink

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