Thursday, June 02, 2005
The Hobson & Holtz Report - Podcast #38: June 2, 2005
Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam - an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content.
Show notes for June 2, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.
Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).
In this edition:
Intro:
- 00:29 Neville introduces the show; what’s in this edition; how to give your feedback; show notes
Discussion on listeners’ comments:
- 02:02 Robin Capper on tracking podcast listeners - how do we do it? Some comments on download stats; it’s becoming more important for podcasters to know how people get a show and who listens to it
Features:
- 05:22 Domain blacklisting and email spam - the conversation evolves into how PR can create a broad awareness within the business community of what volunteer groups do in the war on spam; a candidate for an open source PR project
- 17:24 A PR failure by the US government - rehabilitating the US image abroad already hits hurdles
- 26:15 WSJ: Blogging becomes a corporate job - the ability to express oneself and writing skills are key, not so much blogging skills
Short Takes:
- 38:44 More podcasting developments - 5 reasons why podcasting matters to business; giving iPods to the sales force; how the pros will use podcasting to make content time-shaft available
- 46:32 Boeing 777 blog - the test pilots start a conversation; the personal touch and motivating an employee; policies and guidelines
- 53:50 ‘Theft’ of content from RSS feeds - how do you protect your rights in your RSS feed?
Outro:
- 60:19 Shel outros the show; how to give your feedback; show notes
- 61:11 Neville intros the music and the band; outro music
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:
Listeners’ comments discussion - Robin Capper, LibSyn, SWAG, Behind The Scenes.
Features - Shel’s post on email blacklisting, RBL, IAOC, Steve Rubel, Constantin Basturea, The New PR Wiki, Chris Santerre, Jeff Chan, Dave Sifry, Technorati, Intelliseek, Edelman, TrustMEdia report (PDF), President Bush, Karen Hughes, 9/11, ‘public diplomacy’ definition, Amnesty International, Vice President Cheney, Secretary of Defense Rumsfeld, Nutrasweet, Newsweek, EU constitution, Wall Street Journal story on corporate blogging, Heather Hamilton, Microsoft, eMarketer, Monster.com, AP, Dale & Thomas Popcorn, Ziff Davis Media, TheLadders.com, Flycell, Kevin Dugan, Fast Company Now, Elisa Camahort, Stonyfield Farm, The Tinbasher Blog, GM FastLane Blog.
Short Takes - ITWorld.com, Lee Hopkins, Dan York, Blogspotting, Paradyne, Rocketboom, Nokia, TV Guide, Michael Gartenberg, Brian Oberkirch, Apple, iTunes, Boeing, Flight Test Journal, Randy’s Journal, Financial Times, Road Weary, Suzanna Darcy-Hennermann, Adam Phillabaum, Sun, Allan Jenkins, ionRSS, PR Web, Don Crowther, Creative Commons, Expression Engine, TypePad, FeedBurner, NewsGator, Web Pro News.
Outro - PodcastNYC, Garageband.com, PodcastNYC terms of use, Dfactor, Dfactor blog, Ashley’s Lament, For Immediate Release, A Shel of My Former Self, NevOn.
If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday June 6…