The FIR Podcast Network

Monday, March 13, 2006

The Hobson & Holtz Report - Podcast #119: March 13, 2006

Content summary: An introduction from our “sponsors”; more podcasting for the IABC conference; podcast listener measurement and advertising; should all PR pros blog?; update on Wal-Mart, Edelman PR, transparency and disclosure; the role of Flash and Ajax in online communication; Lee Hopkins reports; listeners’ comments discussion (Macfan and Heidi Miller’s hard drive; social media and non-profits: NetSquared, the Boomer Esiason Foundation and the Cystic Fribrosis Podcast; downloads from the New Communications Forum); the FIR Frappr community; the music.

Show notes for March 13, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:30 A special introduction from “the sponsors”
01:30 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

03:07 More podcasting for the IABC 2006 conference from Donna Papacosta
07:30 Advertising to and measuring podcast listeners - appealing ideas from Podbridge, but do they come with some downsides? We’ve requested a demo
20:16 Are blogs essential for career progression in the PR profession? We discuss a feature in PR Week that also highlights the examples of Jeremy Pepper and Steve Rubel
30:00 More on Wal-Mart, Edelman, blogger outreach and transparency - did Edelman practice full disclosure or not?
49:32 The role of Flash (with an example) and Ajax in online communication
57:53 Dan Forbush shouts out!
58:20 From Our Correspondent Down Under: Lee Hopkins - the dearth of corporate conversation in Australia; that ‘bloody’ ad campaign; the ‘meeting’ yahtzee

Listeners’ Comments Discussion:

70:50 The Macfan thread about Heidi Miller’s hard drive
76:59 Marshall Kirkpatrick tells us about NetSquared, a project to help non-profits use social tools like blogs and podcasts, and upcoming conference in San Francisco in May
78:45 Rob Safuto introduces Dave Rimington, President of the Boomer Esiason Foundation, and Jerry Cahill of the Cystic Fibrosis Podcast, who talk about their goals to raise awareness of their charitable work in combating cystic fibrosis
83:09 A response to Mike Williams’ question in show #118 - downloads from the New Communications Forum will be available soon

Outro:

84:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
85:15 The growing FIR Frappr community - add yourself!
86:09 Outro podsafe music from PodcastNYC - Rhyme & Reason by Olivia Greer

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until thursday March 16…

Posted by neville on 03/13 at 10:29 AM
Show Notes • (2) Comments • Permalink

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