The FIR Podcast Network

Monday, February 27, 2006

The Hobson & Holtz Report - Podcast #115: February 27, 2006

Content summary: New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to’s from Jeremy Zawodny; Lee Hopkins report; listeners’ comments discussion; the FIR Frappr community; the music; and more.

Show notes for February 27, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Streaming version temporarily disabled due to technical issues.

In This Edition:

Detailed show notes to come.

Content start points guide -
- Intro 00:30
- News and Commentary 12:11
- Listeners’ Comments Discussion 54:10
- Outro 84:39

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 2…

Posted by neville on 02/27 at 10:28 AM
Show Notes • (4) Comments • Permalink

Thursday, February 23, 2006

The Hobson & Holtz Report - Podcast #114: February 23, 2006

Content summary: New Communications Forum next week; GlaxoSmithKline’s grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville’s new site launches; listeners’ comments discussion (WELS press release, the origin of ‘synod’, congrats to Neville and Shel, the circular nature of the podcasting world, the ‘rhymes with…’ meme, influence and authority); the music.

Show notes for February 23, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Memphis, Tennessee, USA, and almost live from Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:32 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what Shel’s doing in Memphis
04:17 The New Communications Forum takes place in Palo Alto, California, next week - come and join us!

News and Commentary:

08:09 More signs that PR is on the rise - a grassroots initiative from GlaxoSmithKline in the US aims at changing negative perceptions of the pharmaceutical industry; regulatory issues and effective employee communication
25:09 The elephant in the room - General Motors has an image problem, says GM Vice Chairman Bob Lutz, and he’s asking for your opinions on what GM needs to do to change perceptions on a grassroots level: so far, over 220 blog readers give their views
30:36 Dan York reports - a local community blogs to encourage community input, and now a podcast; the Vermont senate race blog
33:30 Old media adapts to new media - the latest evolutionary path of the press release becomes an interactive channel as PR Web introduces trackbacks in press releases, and starts a series of podcasts
41:35 Google launches the Google Page Creator ‘one-click’ web page service - a new way to create pages online with the minimum of fuss and absolutely no exposure to anything technical: will it take off and how will it develop?
49:03 Neville’s new site smoothly goes live; the real benefits of the FeedBurner RSS service; blurring the gap between blog and website, and the minimalist use of blogrolls

Listeners’ Comments Discussion:

60:17 Sallie Draper tells us about the discussion at WELS following show #113, including a press release
62:14 Steve Bauer explains the origin of the word ‘synod’
64:19 Dan York (again) with congrats to Neville on his ranking in the Onalytica business blogging survey, congrats to Shel for IABC Communication Commons, and lets us know he also listens to podcasts on curling
65:47 Ben Jennings highlights the circular nature of the podcasting world, and has a tech question re differing volume levels in FIR
68:03 Sallie Goetsch on the ‘rhymes with…’ meme, suggests Guinness should track IP addresses if they want to restrict access to their new blog to UK residents only, and comments on the New Communications Forum
69:37 Peter Chen on influence and authority, and on how some Australian politicans look at measuring performance

Outro:

72:37 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
74:38 Outro podsafe music via the Podasfe Music Network - Nobody Else But You by The Mike Andersen Band

So, until Monday February 27…

Posted by neville on 02/23 at 07:34 AM
Show Notes • (1) Comments • Permalink

Monday, February 20, 2006

The Hobson & Holtz Report - Podcast #113: February 20, 2006

Content summary: Luke Armour’s PR paper download; New Communications Forum 2006; announcing IABC conference podcasts; what we’ve been up to this past week; the Techcrunch party; IABC Communication Commons launches; influential authorities on business blogging - survey; WELS goes to the next level; the Guinness UK marketing blog; Donald Rumsfeld’s call for better US government PR; Robert Scoble shoutout; Lee Hopkins report; listeners’ comments discussion; FIR community on Frappr; the music; and much more.

Show notes for February 20, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what’s in today’s show
02:03 Luke Armour’s PR report available for download (PDF)
02:40 Shel and Neville will be running a workshop on podcasting at the New Communications Forum in Palo Alto from March 1-3
07:00 Announcing IABC conference podcasts - we’ll be producing a series leading up to and during the IABC 2006 International Conference in Vancouver, Canada, from June 4-7
08:51 Our first time back together live for a while: we recap on what we’ve been up to - Shel: travel, client work, Techcrunch party, lunch with Robert Scoble; Neville: travel, client work, Manchester conference, knocked for six, preparing new blog
Neville’s writing a review of Naked Conversations for IABC’s Communication World magazine

News and Commentary:

17:22 IABC Communication Commons launches
22:51 Onalytica survey: influential authorities on business blogging - what’s the difference between influence and popularity?
36:31 WELS goes to the next level with RSS
42:43 Guinness UK launches a marketing blog - and it’s good
51:35 US Defense Secretary Donald Rumsfeld calls for better US government PR
56:23 Robert Scoble shouts out! (out-take version first)
58:53 From Our Correspondent Down Under: Lee Hopkins - weather RSS feeds and TV news broadcasters; FeedDemon2 beta; serendipitous reads and why blogrolls shouldn’t disappear any day soon; Newbie Nifty Nev and the Podcast Institute.

Listeners’ Comments Discussion:

71:04 Steve Rubel responds to our commentary last Thursday on his move to Edelman
73:36 Howard Harawitz with a tip on the role of a blog in teaching journalism

Outro:

76:44 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
78:37 The growing FIR community on Frappr
80:09 Only Shel live for next Thursday’s show with recorded contributions from Neville
81:00 Outro podsafe music via the Podasfe Music Network - The Engine Driver by The Decemberists

So, until Thursday February 23…

Posted by neville on 02/20 at 10:47 AM
Show Notes • (5) Comments • Permalink

Thursday, February 16, 2006

The Hobson & Holtz Report - Podcast #112: February 16, 2006

Content summary: Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York’s report; listeners’ comments discussion; the music; and more.

Show notes for February 16, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 77-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Des Moines, Iowa, USA.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come

Content start points guide -
- Intro 00:28
- News and Commentary 03:10
- Listeners’ Comments Discussion 51:50
- Outro 70:23

So, until Monday February 20…

Posted by neville on 02/16 at 11:52 AM
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Monday, February 13, 2006

The Hobson & Holtz Report - Podcast #111: February 13, 2006

Content summary: Low ethics pay-for-placement PR; Luke Armour’s PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine’s Ken Auletta; Coca-Cola sends bloggers to Torino; NBC’s The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners’ comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.

Show notes for February 13, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Calgary, Alberta, Canada.

Download the file here (MP3, 42MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Detailed show notes to come

Content start points guide -
- Intro 00:28
- News and Commentary 04:08
- Listeners’ Comments Discussion 59:52
- Outro 83:36

So, until Thursday February 16…

Posted by neville on 02/13 at 12:08 PM
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Thursday, February 09, 2006

The Hobson & Holtz Report - Podcast #110: Thursday, February 9, 2006

Content summary: Nvidia and its PR agency are accused of unethical viral marketing; follow-up to Google’s removal of BMW from its search; Gallup assesses the importance of blogs to web users; your value decreases the longer you’re unemployed; NPR opens the podcast floodgates; new services from Odeo; a report from Dan York; listeners’ comments discussion (time for effective communication in the EU; opening a window on culture; a report on the separation of PR and marketing); the music.

Show notes for February 9, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Philadelphia, Pennsylvania, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes; what’s in today’s show

News and Commentary:

02:26 The dark side of viral marketing - are graphics card maker nVidia and PR firm AEG engaging in underhand practices in gamers’ forums and employing some peculiar PR tactics to respond to such accusations? We discuss wide-ranging commentary from Christopher Carfi, Thomas Hawk and the Digg crowd, adding our own perspectives as we ask: What should nVidia do to address this issue, and is such activity symptomatic of business un-ethics today? We also discuss a Wall Street Journal story today regarding FON and positive commentaries by bloggers who don’t fully disclose their interests.
28:58 BMW’s return to grace after trying to game Google; an alternative view that presents an ‘end justifies the means’ case for why brands should spam search engines
37:06 Was Google’s lack of engagement over the China search engine furore the right communication approach? Brad Bellaver thinks so
40:16 A Gallup report provides some answers to the question on how many people are reading blogs - is that even the right question? How this fits in with ideas from PR bloggers like Steve Rubel on developing new metrics about blogs and communication measurement
44:06 The longer you’re unemployed, the more your value decreases, according to a report from the Royal Economic Society
49:15 The podcast floodgates open at National Public Radio in the US with a directory featuring 250 titles from 79 public radio stations as podcast downloads reach 13 million
51:29 Odeo introduces a way you can record comments to podcasts, send audio messages and call in comments via a phone number
55:04 Steve Lubetkin shouts out!
55:33 Dan York reports - it’s snowing in Vermont, beta testing Windows Live Messenger, Gmail for mobile devices, moderating a panel discussion at IABC Yankee Chapter, can’t make it to the New Communications Forum next month but hopes to get to Vancouver in June for the IABC 2006 conference

Listeners’ Comments Discussion:

61:21 Philip Borremans says, yes, it’s about time for effective communciation by the EU
62:53 David Phillips opens a window on culture (and we say we’re looking forward to meeting David at the New Communications Forum)
66:28 Luke Armour‘s research into the separation of PR and marketing (we have copies and we will be talking about it soon)

Outro:

67:43 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
69:49 Outro podsafe music via KillRockStars.com - The Unhappy Song by John Doe

So, until Monday February 13…

Posted by shel on 02/09 at 03:34 AM
Show Notes • (0) Comments • Permalink

Monday, February 06, 2006

The Hobson & Holtz Report - Podcast #109: February 6, 2006

Content summary: The latest state of the blogosphere according to Technorati; new media in the travel business; practicing safe surfing and the global blogathon; the Google internet; BMW gets kicked off Google; Lee Hopkins report; tracking conversations with the Conversational Index and coComments; the Superbowl and the Six Nations Championship; revitalizing the press release; Eric Schwartzman interviews Walt Mossberg; listeners’ comments discussion (Stanford on iTunes; PR gets a bad name; FIR goes viral; those cartoons); the music.

Show notes for February 6, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.

Listen to this podcast now:

In This Edition:

Intro:

00:29 Neville introduces the show; Shel’s not here live today; what the show’s about; how to give your feedback; show notes; what’s in today’s show

News and Commentary:

03:11 Technorati’s state of the blogosphere - it keeps doubling every five months, now 60 times bigger than it was three years ago; tagging is the big growth area
07:17 Shel takes a break during the Superbowl and explains why he’s in Philly all week
08:46 What’s going on in new media as it relates to the travel business - quite a lot, says Shel
11:26 Tomorrow is the EU’s Safer Internet Day and the start of the global blogathon
16:02 Is Google planning a separate internet and is EPIC looking less like fiction? And if you try and game Google, you’ll get kicked off the search engine as BMW found to its cost
22:29 Cruisebox shouts out!
22:48 From Our Correspondent Down Under: Lee Hopkins - Heidi Miller‘s great podcasting microphone podcast, RocketPost blogging tool,Telstra’s PDF on emerging technologies, and on reading your email out loud; Neville adds some commentary on RocketPost, and on QumanaXP beta
31:32 Tracking conversations with the Conversational Index and coComment (plus a “yes, but…” note by Jeremy Pepper)
38:36 Shel’s finished watching the Superbowl…
39:55 Revitalizing the press release - PR Newswire adds del.icio.us tags to press releases, says Steve Rubel, to create more discoverability for online content; Gary Goldhammer’s rating system for today’s modern press release;
49:07 Neville’s response to Shel’s Superbowl comments - what about the Six Nations Championship rugby!
50:26 From The Spinfluencer in LA - Eric Schwartzman has an interview with Walt Mossberg of the Wall Street Journal, on the importance of online communications

Listeners’ Comments Discussion:

61:30 Howard Harawitz points us to Stanford on iTunes, the university’s offerings of university-related podcasts via iTunes
63:12 Clarence Jones says no wonder PR gets a bad name with this example of the threats of legal action against Cory Doctorow of Boing Boing
65:05 FIR goes viral thanks to David Phillips
66:21 Dan Hill on the cartoons about the Prophet Mohammed; Neville adds some comment about freedom and responsibilities of the press

Outro:

70:44 Neville wraps the show; how and where to send your comments; the FIR community on Frappr continues to grow; where to find the show notes
73:23 Outro podsafe music via the Podsafe Music Network - El Puente Closing Theme by Larry Sayer

So, until Thursday February 9…

Posted by neville on 02/06 at 10:52 AM
Show Notes • (0) Comments • Permalink

Thursday, February 02, 2006

The Hobson & Holtz Report - Podcast #108: February 2, 2006

Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft blog censorship in China; the press release padding trap; Edelman’s new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners’ comments discussion (moving to the Bay area, differing roles of PR and marketing, Montreal not Toronto); the music.

Show notes for February 2, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Listen to this podcast now:

In This Edition:

Intro:

00:28 Shel introduces the show; what the show’s about; how to give your feedback; show notes
02:11 Thanks for your support for voting for FIR on Podcast Alley - now at #3 in the Business category
03:11 New Dew Flash player in the show notes - you can just click and listen to each show

News and Commentary:

06:02 The heated debates about Google’s search-censorship in China continue; Rubber Room Radio‘s comment to the Daily Source Code #326; hanging Google out to dry over their ‘Do No Evil’ motto
12:51 Google gets a pasting over their earnings announcement; little communication from Google; a BBC reporter’s take on what Google’s like; is Google just arrogant?
20:01 Microsoft’s blog-censorship in China also attracts criticism: unlike Google, Microsoft responds with some positive action
23:34 Skype to offer audio-conferencing services, and signs a deal with Warner Music to offer music from A-list artists as ring tones
28:35 The press release padding trap: don’t just copy-and-paste press releases into your blog post, says Performancing’s Chris Garrett - add value!
33:11 David Murray shouts out
33:23 We listen to the first episode of earSHOT, the new podcast from Edelman PR presented by Phil Gomes. So what did we think?
39:40 Shel talks about another new PR podcast out of the US, PR/PA Ideas To Use from Novita Issue Communications; Neville wonders when we’ll see the first one out of the UK
41:29 Podcast User, the first online magazine about podcasting and podcasters, launches
43:46 Communications in the European Union are key to every citizen’s understanding of the EU, says Philip Borremans, highlighting a new white paper on communications for the EU which is a step in the right direction this time
51:43 Is citizen journalism dead? A look at Dan Gillmor’s Bayosphere experiment and why he’s abandoning it; how the citizen journalism concept can work within organizations
57:08 “Candidates must have a Google Page Rank of at least 5. And/or an Alexa Rank of at least 750,000 or better. Candidates with at least 1,000 Google hits on their name are also eligible.” Is this what a job ad in the future might look like? Tom Foremski thinks so

Listeners’ Comments Discussion:

64:58 Jeremy Pepper comments on his being hired by Weber Shandwick - yes, he’s moving
65:44 David Phillips say the differing roles of PR and marketing is not just a semantic discussion
70:50 Julien corrects us about the Cirque du Soleil debut in Canada where bloggers were invited - it was in MontrÃ©al, not Toronto

Outro:

71:38 Neville wraps the show; the FIR community on Frappr grows; how and where to send your comments; where to find the show notes
74:03 Shel’s in Philadelphia next week
74:21 Outro podsafe music via the Podsafe Music Network - 143 by Stingray

So, until Monday February 6…

Posted by neville on 02/02 at 10:39 AM
Show Notes • (0) Comments • Permalink

Monday, January 30, 2006

The Hobson & Holtz Report - Podcast #107: January 30, 2006

Content summary: Windows Live; Google in China; Weber Shandwick hires Jeremy Pepper; BluePulse apologizes and wins; US bloggers get an Amsterdam junket; Cirque du Soleil invites bloggers to Canadian debut; listeners’ comments discussion (paying attention to Technorati); the music.

Show notes for January 30, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:30 Neville intros the show; what the show’s about; how to give your feedback; show notes
02:01 Thanks for your support for voting for FIR on Podcast Alley - now at #5 in the Business category

News and Commentary:

03:28 Neville’s impressions from the Windows Live preview event in London last week; we talk about mobile-enabled content; Ajax and why communicators should pay attention to this new technology
18:44 Is Google compromising its values? Google’s actions in China in censoring search results continue to attract much passionate opinion and commentary; we discuss some of the latest buzz including by Dave Taylor, Steve Crescenzo and Jason Calacanis, and hear critical comment from Tom Raftery
38:01 PR blogger Jeremy Pepper gets hired by Weber Shandwick
41:56 Brother Love shouts out!
42:17 Changing web content will backfire on you when there’s a search engine cache - a cautionary tale about BluePulse which has a positive outcome
48:54 Twenty-five US bloggers get an Amsterdam junket in exchange for promoting Amsterdam including ads on their blogs; one blogger, Outside The Beltway, answers criticism about ethics
56:48 Howard Harawitz tells us about a Digg item on Cirque du Soleil inviting two bloggers to be at the debut of their Canadian tour, so we discuss blogger outreach

Listeners’ Comments Discussion:

62:51 Paul Baker has a tale that highlights why you should pay attention to what’s being said about you on Technorati

Outro:

66:17 A get-well message to Lee Hopkins
66:40 Shel wraps the show; how and where to send your comments; where to find the show notes
67:27 Outro podsafe music via the Podsafe Music Network - Nobody Else But You by the Mike Andersen Band

So, until Thursday February 2…

Posted by neville on 01/30 at 10:50 AM
Show Notes • (1) Comments • Permalink

Thursday, January 26, 2006

The Hobson & Holtz Report - Podcast #106: January 26, 2006

Content summary: Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.

Show notes for January 26, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 101-minute podcast recorded live in Concord, CA and nearly live from Amsterdam, The Netherlands.

Download the file here (MP3, 40.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

00:32 Shel intros the show; how to give your feedback; show notes
01:51 We’re asking for your vote on Podcast Alley

News and commentary:

06:03 Neville introduces his first segment
06:42 Neville will talk about news from the world of search engines
07:07 First up, Google agrees to censor search results in China
13:07 Next, Yahoo’s CFO seems to concede search to Google; other Yahoo employees disagree
19:38 Shel comments on the Yahoo story with an assist from a post by Dave Taylor
24:20 Eric Schwartzman shares audio clips from the PRSA/Los Angeles chapter’s “State of the State” panel
28:28 Dan York’s report—he’s in San Francisco for O’Reilly’s Emerging Telephony conference, which has its own blog
29.37 Dan introduces Mobilcast, which lets you subscribe to and retrieve podcasts over some cell phones
30:30 Dan introduces Podsage, a new podcast/videocast player
31:12 Dan is having trouble with the battery life on his Marantz PMD-660 digital recorder
32:07 Dan agrees with Lee HOpkins about the decline in the use of rich language
34:18 Shel comments on Dan’s Marantz issue
34:40 Shel points Dan to the Podictionary “word of the day” podcast
35:00 Shel’s hurt that Dan came to San Francisco but didn’t call—but he’ll live
35:12 IABC has opened a new online media center
36:19 The Media Orchard blog points us to an ad agency that created a fake Wikipedia entry (which is now gone)
40:24 Neville comments on the World Economic Forum in Davos, its blog and podcast (managed by Loic Le Meur) and an interview Loic conducted for the podcast with Richard Edelman
48:28 Sallie Goetsch gives us a shout-out!
49:08 A post by Jeremy Pepper reopens the “press release is dead” meme
56:10 Eric Schwartzman is back with an interview with Doc Searls
60:40 Shel chats with Jen McClure about the upcoming New Communications Forum

Listeners’ Comments Discussion:

71:46 Alice Marshall adds to Monday’s discussion about the Washington Post’s blog comment controversy
78:03 Kevin Dugan offers an audio comment on The Bad Pitch Blog
79:58Dan Karleen talks about “rewindability,” “dialing,” and Skype problems
82:12 Clarence Jones talks about how spam may be prompting a new copywriting renaissance
84:50 Luke Armour thanks Neville for advice he used to relaunch his blog; he also talks about whether CEOs should blog
87:21 David Phillips on the future of public relations
90:47 Keith Childs listens to FIR in his car
92:32 Lee Hopkins comments on RSS delivering scents
95:18 Michael Soulier lets us know that Google has finally released Google News from beta

Outro:

95:50 Shel wraps the show with information on where to send comments and find show notes; he also talks about other content you can find on the FIR website
97:48 Outro podsafe music via Podsafe Music Network - Sweet Blossom by Robin Stine

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 30…

Posted by shel on 01/26 at 10:49 AM
Show Notes • (1) Comments • Permalink

Monday, January 23, 2006

The Hobson & Holtz Report - Podcast #105: January 23, 2006

Content summary: The Bad Pitch Blog; blogging Gonzo the Whale; Washington Post comments brouhaha; science blogs as a vehicle for selling ads; thoughts, commentary and a question from The Copenhagen Bloggers; Lee Hopkins’ report; Shel’s and Neville’s podcast interviews; listeners’ comments discussion (stop talking about rewinding; adopting intelligent evaluation for PR; IABC, corporate blogs, CPRS); growing FIR Frappr community; links on The New PR Wiki; Windows Live; the music.

Show notes for January 23, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 86-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

00:28 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

01:32 Outing bad PR pitches - Kevin Dugan and Richard Laermer launch The Bad Pitch Blog
06:43 Lewis PR blogs Gonzo the whale with the Whale Watch Blog, highlights animal charities
13:41 The Washington Post turns off blog commenting, provoking a bit of a brouhaha
24:03 A science blogs network launches as a vehicle for selling advertising

Features:

30:31 Where is PR going in the next five years? Thoughts, commentary and that question from The Copenhagen Bloggers; we offer some thoughts in response including some ideas about ‘stinkcasting’
54:11 Shel Israel shouts out!
54:22 Lee Hopkins reports - an interview with two ‘shady underworld figures’; the Transparent Generation; the printing and photocopying blues in Dubai
58:20 Neville and Shel on recent podcast interviews by Lee Hopkins, Tom Raftery and Jacob Boetter

Listeners’ Comments Discussion:

60:10 Sallie Goetsch says maybe it’s time for us to stop talking about ‘rewinding’
62:52 David Phillips on the need to adopt intelligent evaluation in PR to get any sense of where the good stuff is and where the croc lurks in the swamp
73:32 Brian Kilgore on matters IABC, corporate blogs, the CPRS and more

Outro:

77:13 Neville wraps the show; the growing FIR community on Frappr - add yourself!
79:36 How and where to send your comments; where to find the show notes
80:12 Shel’s reminder that links to people and places we talk about in FIR are on The New PR Wiki - you can add links
81:27 Shel will be solo on Thursday’s show as Neville will be at the UK public preview of Microsoft’s Windows Live
81:58 Outro podsafe music via PodcastNYC - Kissed Awake by Cordalene

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 26…

Posted by neville on 01/23 at 09:47 AM
Show Notes • (1) Comments • Permalink

Thursday, January 19, 2006

The Hobson & Holtz Report - Podcast #104: January 19, 2006

Content summary: An upgrade for Skylook, IABC opens a members-only place for “buzz,” IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging (should the CEO blog?, ghostwriting, time-wasting, risks from employee blogging, using a blog in place of PR), listeners’ comments discussion (spam, online editors, PR as relationship management, job hunting, Flash and more, liking long FIRs, trackbacks), upcoming meeting with Danish bloggers, the music.

Show notes for January 19, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Copenhagen, Denmark, and Concord, California, USA.

In this Edition:

Intro:

00:30 Neville intros the show; hotel network and Skype; special podcast edition coming up from Palo Alto in March; what the show’s about; how to give your feedback; show notes
03:40 Taking advantage of breaking news - our interview with Pete Blackshaw of Intelliseek on January 17

News Briefs:

08:30 An upgrade for Skylook, the Outlook plugin that lets you control Skype
11:55 IABC’s new buzz forum and IABC Belgium Chapter President Gerry Murray’s new podcast

Feature - Corporate Blogging:

17:46 The broad topic of corporate blogging - topics for today’s discussion
20:04 Should your CEO blog? (should the question be “Why should your CEO blog?”)
23:34 What if the CEO’s not very articulate? Should he or she still blog?
24:53 Ghostwriting a blog for a CEO - What is it? Is it wrong (and if so, why?) Is it ‘good communication’? A wide-ranging discussion on internal and external executive blogging
34:51 “The CEO shouldn’t be wasting his/her time on blogging” So what is the CEO’s job? And a bit more discussion on ghostwriting and human voice
40:29 The CEO’s not the only employee in the company who can blog
41:40 The risks (and responsibilities) of employees articulating strong personal opinions on their blog - the example of Robert Scoble’s commentary about MSN Spaces in China
46:38 Do you need PR if you have a blog? A discussion on Shel Israel’s post about startups that says you don’t, at least to start with

Listeners’ Comments Discussion:

53:24 Tom Raftery‘s thoughts on blog comment spam, Captcha, .htaccess and how to prevent spam getting to your blog
60:30 Peter Chen on online editors and blog integration
64:28 David Phillips on aves and thuds and exploring public relations as relationship management
68:49 Sebastian Keil on CVs, podcasts and RSS, and rates FIR
72:14 Michael Soulier sends us his first audio comment (his first to any podcast, he says) about Flash, Word, web pages and functionality
80:00 Mike Strock doesn’t mind 80-90 minutes of this show, and tells us why he bought an MP3 player
81:15 Dan Karleen enjoys the unpredictability of a podcast in the age of rewindability that may run 55 minutes, or 70 minutes, or perhaps even 60 minutes on the nose (and we wonder what Sallie Goetsch will make of “rewindability”)
85:13 Shel reads Eric Eggertson’s post about a PR agency’s guarantee of accountability in the PR profession, a trackback on Shel’s and my blog to show #103
87:20 And talking of trackbacks, Constantin Basturea’s post trackbacked to the Pete Blackshaw interview

Outro:

87:41 Neville’s meeting up with the leading lights of the Danish blogosphere on Saturday
89:17 Shel wraps the show; how and where to send your comments; where to find the show notes
90:20 Outro podsafe music via the Podsafe Music Network - Betty by the Lascivious Biddies

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 23…

Posted by shel on 01/19 at 02:42 PM
Show Notes • (1) Comments • Permalink

Tuesday, January 17, 2006

Interview - Pete Blackshaw, Intelliseek - January 17, 2006

Following today’s joint announcement by Intelliseek and Buzzmetrics on the merger of those two firms into a new company backed by media group VNU, Shel and Neville spoke to Pete Blackshaw, Intelliseek’s Chief Marketing and Customer Satisfaction Officer.

Pete Blackshaw Conversation points: The joining together of Intelliseek and Buzzmetrics; VNU and being acquired; developments in tracking and analysis of consumer-generated media; continuing support and development for BlogPulse and other Intelliseek offerings; the growing impact of video on consumer-generated media; the future of podcasting; Pete’s observations about Naked Conversations.

Download the 26-minute conversation here (MP3, 11MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

Related - FIR interview with Pete Blackshaw on August 16, 2005.

Posted by neville on 01/17 at 12:20 PM
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Monday, January 16, 2006

The Hobson & Holtz Report - Podcast #103: January 16, 2006

Content summary: Podcast print magazine to launch; Dutch publisher to publish newspaper with blog content; Power PR makes accountability “guarantee”; gaining first impressions about websites in the blink of an eye; Wikipedia reveals plagiarism by journalist; Lee Hopkins’ report; the pros and cons of offline blog editors; listeners’ comments discussion (the rescue of advertising; meeting up at the IABC conference); Eric Schwartzman’s views from CES and his Spinfluencer interview with Joe Hayashi of Yahoo! Podcasts; the music.

Show notes for January 16, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Intro:

00:31 Shel intros the show; what the show’s about; how to give your feedback; show notes

News Briefs:

01:43 ID3 Podcast Magazine to launch in May
07:00 A Dutch publisher plans to publish a newspaper of blog content (Neville doesn’t think much of this idea)
08:56 Power PR brings “accountability to the PR profession” (leading Shel and Neville to question the agency’s claim to guarantee this)
13:38 New survey in Nature magazine shows you make up your mind about a website before you know it, in the blink of an eye
19:38 Wikipedia plagiarism costs journalist his career

From Our Correspondent Down Under:

23:17 Lee Hopkins reports - on leaving the serene Adelaide Hills for the harsh dangers of Arabian deserts and 5-star hotels; do you ecto?; and dost thou understand me, thou young rapscallion?

Feature:

28:35 Leading from Lee’s question about ecto, some views about ecto, BlogJet, Qumana and other offline blog editors; opinion on the pros and cons of offline blog editors, and the gap in the market that’s waiting to be filled

Listeners’ Comments Discussion:

38:20 First marketing, now advertising - David Phillips has a controversial rescue plan
44:31 Dave Traynor thinks meeting up at the IABC conference in Vancouver is a great idea, and says congrats on 100 shows

The Spinfluencer:

46:05 Eric Schwarzman in Los Angeles - congratulations on 100 episodes of FIR; views from the Consumer Electronics Show that the convergence of telecoms, the internet and the PC is here now; an extract from an interview with Joe Hayashi of Yahoo! Podcasts

Outro:

55:45 Neville wraps the show; how and where to send your comments; where to find the show notes; Shel will be solo on this Thursday’s show with recorded contribution from Neville
57:56 Outro podsafe music via the Podsafe Music Network - Rock ‘n Roll Queen by The Subways

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday January 19…

Posted by neville on 01/16 at 09:12 AM
Show Notes • (1) Comments • Permalink

Thursday, January 12, 2006

The Hobson & Holtz Report - Podcast #102: January 12, 2006

Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music.

Show notes for January 12, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In this Edition:

Detailed show notes to come.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday January 16…

Posted by neville on 01/12 at 11:19 AM
Show Notes • (0) Comments • Permalink

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