Friday, April 04, 2014

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

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About our Conversation Partners

Ekaterina Walter and Jessica Gioglio

Ekaterina Walter (left in photo above) led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a CMO of Branderati. She is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Ekaterina sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Her thought leadership was featured on CNBC, ABC, NBC, Fox News, Forbes, TechCrunch, CNN, WSJ, Inc., Entrepreneur, Huffington Post, and more. You can find her on Twitter: @Ekaterina. Her blog is at ekaterinawalter.com.

Jessica Gioglio (right in photo above) is the social media manager for Dunkin’ Donuts and the co-author of, “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” Prior to joining Dunkin’ Donuts, Jessica held roles at TripAdvisor, State Street and Comcast. Reach Jessica on Twitter at @savvybostonian.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/04 at 03:45 AM
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FIR Interview: Therese Manus and Stine Jarmund, Norwegian Communication Association

#komdagen selfieAttracting record attendance to an annual conference is no small feat, but is one achieved by The Norwegian Communication Association (NCA) which saw the highest number of its members take part in Communications Day, its annual conference in Oslo at the end of March.

What attracted 600 NCA members to take part in Communications Day 2014 is one of the topics discussed when FIR co-host Neville Hobson - who was an invited keynote speaker at the event - sat down with Therese Manus, managing director, and Stine Jarmund, training and events adviser, of the NCA to talk about the communication landscape in Norway.

The conversation addressed hot topics that concern communicators and professional associations everywhere - professionalism, for example, ongoing education and training, transparency and trust - that are issues that the NCA is also debating and discussing with its stakeholders in Norway, and on the broader international stage via its affiliation with the Global Alliance for Public Relations and Communication Management.

The final part of the discussion looked to the future of communication - the theme of this year’s Communication Day conference - and the profession, and what that might look like in Norway during the next five years.

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About our Conversation Partners

Therese ManusTherese Manus is the Managing Director of The Norwegian Communication Association. She has previously worked as Head of Section at the National Library of Norway, Communications Advisor at Energy Norway and Journalist and Editor at Budstikka Media.

Therese has a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School, a Bachelor’s degree in Media Studies from the University of Westminster, and has several subjects from the University of Oslo.

Stine JarmundStine Jarmund is an Advisor for training programs and conferences at The Norwegian Communication Association. Stine has previously worked as a Consultant for SHL Norway and as an Advisor for JCK Communication.

Stine has a Master’s degree in Social Sciences with a specialization in psychology from the Norwegian University of Science and Technology, and a Master of Management module in PR Management and Strategic Communication from BI Norwegian Business School.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 04/04 at 12:01 AM
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Wednesday, April 02, 2014

FIR B2B Show #6: Marketers Struggle With Reinvention; Plus Euromoney’s Marissa Pick

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

It’s our “bad news for marketers” show, although the theme was unintentional. It’s just that a lot of recent news we’ve seen has cast B2B marketers in a rather unfavorable light. Highlights:

Even though most B2B companies have a lead-generation process in place, just 9% of B2B marketers say they are highly effective at generating leads, according to a study from research firm Demand Metric. This tends to confirm comments made by Dan McDade in FIR B2B #5 about how marketing often drops the ball on lead quality.

Even though CMOs believe that advanced analytics will play a significant role in helping them reach their goals, most feel their organizations are not in a position to leverage data to its full extent to gain a deeper understanding of the customer, according to a new study from IBM. Here’s a link to the report.

A new Adobe study says marketers see a need to reinvent themselves but don’t know how to do it. Data analytics skills are seen as vital. “A majority of marketers (76 percent) reported they need to be more data-focused to succeed; however, 49 percent said they rely on ‘trusting my gut’ when making budget decisions. Seventy-two percent of marketers said their long-term success is tied to proving marketing return on investment.”

A new research study of 350 business buyers by the CMO Council and Netline finds that third-party sources heavily influence B2B buying decisions. That’s not surprising, but what’s depressing is that only 9% said vendors are trusted sources of content. “Marketing executives unanimously agreed that a solid content strategy is imperative for building awareness it requires them to position themselves as trusted experts in their field,” the report concludes.

LinkedIn has launched new tools to help B2B marketers gauge content performance. They give brands a single score to gauge the effectiveness of multiple pieces of paid and organic content on LinkedIn, including company pages, LinkedIn groups, Influencer posts, employee updates and Sponsored Updates. It’s another useful new service from the B2B social network of choice. BTW, listen to the latest episode of Chuck Hester’s Linked Conversations to learn what LinkedIn’s “retirement” of the Products & Services tab in company profiles means to marketers.

Special Guest: Marissa Pick

Our special guest this week is Marissa Pick, Senior Social Media Marketing Manager at Euromoney Institutional Investor.  Marissa advises more than 100 global businesses internally on best practices to help drive traffic, membership, engagement, and ROI from social media effort across publications, events businesses, and other internal programs. Her internal clients span a huge range of market-specific publications and services. Marissa talks about the many channels Euromoney uses for promotion and the surprising power of Facebook as both a word-of-mouth and paid advertising channel.  Follow Marissa on Twitter.

Closing Rant

In our closing rant Paul Gillin picks up on a post by Danny Sullivan that calls out Google for penalizing a blogger’s entire site because of one allegedly spammy link posted nearly a year ago. Paul supports Google’s focus on quality content but believes the search giant needs to be more transparent about what is and isn’t permissible.


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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 04/02 at 10:35 AM
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Tuesday, April 01, 2014

FIR presents Linked Conversations with Chuck Hester,  Episode 12: April 1, 2014

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

This episode is a little different, as I’m devoting the entire show to the news that LinkedIn is drastically changing Company Pages by removing the Products and Services tab on April 14, 2014. I’ll explain what they are doing instead, discuss the ramifications for LinkedIn Company Page administrators (and small companies who do it themselves) and take LinkedIn to task on how they made the change known to LinkedIn users.

More information about the change can be found at this link in the LinkedIn Help section.

Showcase Page information can be found in this LinkedIn blog post from November, 2013.

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/01 at 10:31 AM
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Monday, March 31, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 16: Mar 31, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

In this episode, Mitchell and Michael speak with thought leader Matt Heinz (@HeinzMarketing) about some of the secrets to a successful social selling career. Matt, who belongs to the elite Forbes’ list of top 30 social selling influencers, describes himself as someone who has been doing B2B sales and marketing most of his life and who understands the language of sales.

More about Matt on LinkedIn

Matt HeinzSome Tweetable Moments from the show:

  • Sustain attention by re-purposing content, curating content and making yourself open and accessible
  • It takes years of hard work to provide value to grow your followers organically
  • Engage on LinkedIn and Facebook, when you provide your followers attention, you will turn your future advocates into advocates

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/31 at 05:14 PM
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Kurt Shaver on AMP UP your Social Media #21

AMP UP Your Social MediaKurt Shaver is the founder of The Sales Foundry. The Sales Foundry helps companies increase sales by implementing advanced Social Selling techniques and tools like LinkedIn to connect with more decision makers. Kurt recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how salespeople can use social media to increase sales.

“I tell salespeople to focus their efforts on growing their networks.”

Kurt offers these tips to help salespeople grow their presence on LinkedIn:

  1. Create a good looking profile. Spend some time making your profile robust with information about you, videos you created, blogs you wrote, publications you have been published in, etc.
  2. Grow your network. You want a strong network made of both quality and quantity. Establish contacts and build report. Personalize your message when you send them a connection request. Ex: “Hey Glenn, I really liked your blog post you wrote about staffing needs.” Then mention why you want to connect and how you think the other person will benefit from connecting with you.
  3. Repurpose and leverage content. Take the information that you have been given from your marketing team and sales managers and repurpose that content into LinkedIn posts: Ex: facts from a PowerPoint, testimonials from emails, etc.

Connect with Kurt on Linked or find him on Twitter at @kurtshaver.

About Kurt Shaver

Kurt ShaverKurt Shaver is founder of The Sales Foundry, a sales training company that helps businesses build social selling cultures. He brings an in-depth understanding of social selling technologies and real-world experience gained over 20 years in corporate sales and sales management. He is the creator of the 30-Day Social Selling Boot Camp and the “Social Selling Superstars podcast. Before starting The Sales Foundry in 2008, Kurt sold multi-million dollar networks for AT&T, led sales at two dot.com start-ups, and was VP of Sales for a security software vendor.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/31 at 03:25 PM
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The Hobson & Holtz Report - Podcast #749: March 31, 2014

FIRIntro: Neville’s away; our guest co-host is Olivier Blanchard, a brand management and digital communications consultant to companies and agencies around the world.

Quick News: Google Glass in talks with Luxottica, makers of Ray Ban and Oakley sunglasses; USC’s Annenberg journalism school will offer a Google Glass course; Facebook acquires Oculus Rift (and creates some confusion); will Twitter do away with the @ and #?; Neville talks about two interviews he has conducted; Ragan promo;

News That Fits: With all that big data floating around, sentiment analysis is getting easier; Michael Netzley’s Asia Report looks at the growing tension between Malaysia and China as a result of the missing Malaysian airliner; the death of Facebook organic reach and the shift from earned media to paid media the Media Monitoring Minute with CustomScoop; listener comments from Rachel Miller and Michael Procopio, as well as the FIR Podcast Community on Google+; Dan York’s Tech Report explores Turkey’s banning of Twitter and YouTube expanding into a larger attack against the Internet’s infrastructure; a look at what the FIR Podcast Network has had to offer in the last week; Olivier talks about his new work of fiction;

Outro: Music from Make the Girl Dance; and more.

About our guest co-host

Olivier BlanchardOlivier Blanchard is a global business consultant who specializes in brand strategy, marketing management, social business integration, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. He is a sought after speaker and the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also an avid cyclist and a novelist. His first foray into fiction, The Peacemakers, is the first of three volumes in his Jules Verne and H.G. Wells inspired The Nemesis Engines series, which combines historical fiction, adventure and a dash of sci-fi. When he isn’t traveling, Olivier lives in Greenville, SC with his wife, two children and three chihuahuas.

Connect with Olivier on Twitter at @TheBrandBuilder.

The PeacemakersOlivier’s new novel is The Peacemakers, the first of a three-volume series titled, The Nemesis Engines. The Amazon.com description of the book begins, “1915 – While all eyes are on Europe’s battlefields, scientists, anti-war industrialists and financiers all around the world are vanishing without a trace, and rumors of a plot to provide Germany with devastating new weapons have forced Britain’s intelligence services into a frantic, desperate race to hunt down and stop a new faceless enemy.”

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 31, 2014: A 102-minute podcast recorded live from Concord, California, USA, and Greenville, South Carolina.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 7…

Posted by shel on 03/31 at 01:58 PM
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FIR on Higher Education #7: Interview with Eric Schwartzman on How to Create Engaging Online Classes

Anyone can create an online course. Making it an engaging and educational experience is a whole other question.

In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.  He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.

Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.

About Eric Schwartzman
Eric is the Founder and CEO of Comply Socially, which helps employers manage risk and scale engagement through innovative online social media training courseware. He is also the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He’s been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and introduced online social media training in January 2013.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 03/31 at 03:16 AM
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FIR Interview: Jay Lauf, Publisher, Quartz magazine

In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices.

There is no print edition.

Quartz

In the eighteen months since the launch of Quartz - what it described as "a new type of publication in the new global economy for a new class of global business executive" - the digital magazine now reaches five million readers globally, according to publisher Jay Lauf, with 42 percent of this number outside the US, illustrating the strong international attraction of the magazine.

On the advertising front - Quartz’ revenue model is based on attracting the right advertisers that enable the magazine to be available free to readers - there are now over 50 international blue-chip companies participating, according to Lauf, ranging from car makers such as Porsche, Land Rover and Cadillac; to Goldman Sachs, Credit Suisse, Bank of America and UBS in the financial sector; Siemens, Boeing, GE and Exxon in global industrials; and luxury goods makers like Ralph Lauren and Rolex.

In this FIR Interview, co-host Neville Hobson spoke with Jay Lauf in a wide-ranging conversation that includes Lauf’s assessment of the media landscape of which Quartz is a disruptive part, how Quartz leverages the social web, and the future of print ("I don’t believe print will completely die out," he says); and an assessment of Quartz’ advertising model that, certainly from a reader’s perspective, is unlike most other advertising-supported digital media - with Quartz, you won’t find a pop-up ad, a flashing banner, or a sudden auto-playing video: instead, you have discreet and, often, elegant advertising that feels part of the magazine.

The conversation also covered brand journalism (with a look at the Wall Street Journal’s model of experimentation in this area), and the future for the mainstream media where the barriers to entry (and exit) in this evolving, tumultuous landscape have never been lower.

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About our Conversation Partner

Jay LaufJay Lauf is Publisher of Quartz and SVP of Atlantic Media. In his role, he oversees Quartz’s business operations and acts as a senior advisor to Atlantic Media on corporate initiatives.

Lauf assumed the role at Quartz when the digital, global, business news publication launched in September 2012. Under Lauf, Quartz’s innovative advertising has garnered awards and honors from Digiday, AdWeek, the Headliner awards, Deadline Club and more.

Prior to his role at Quartz, Lauf led The Atlantic’s revitalization as its Publisher. Under his direction, the publication attained its first profit in decades and transitioned The Atlantic to a "digital-first" brand earning the label from Ad Age: "an ultra-modern, multi-platform juggernaut".

Lauf has twice been named one of "The Most Intriguing People in Media" by minOnline (2010 & 2013), "Publisher of the Year" by AdWeek (2012), a part of the "Digital Team of the Year" by minOnline (2012) and "Publishing Executive of the Year" by AdAge (2010).

Connect with Jay on Twitter: @jlauf.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/31 at 12:01 AM
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Friday, March 28, 2014

FIR Presents Inside PR 367: Reflections on SXSW and PressFriendly

FIR Presents Inside PRMartin here.

When we recorded this show, I’d just returned from SXSWi and I offer my thoughts reflections on this year’s Festival.

There’s no doubt SXSW remains a one-of-a-kind event with a unique laid-back energy and excitement for all things tech and social. That’s something you see first-hand watching the featured speakers and keynotes and in many of the smaller sessions, too.

And while there weren’t any big new platform launches in 2014, there was a lot of big thinking.

SXSW is still a defining event. Yet with so many people and ideas in one place it can seem a bit overwhelming. Before you go, do your homework and figure out what you want to see and do and who you want to meet; the Festival offers such a friendly, open vibe, you can meet anyone.

And if you’re looking for a more intimate conference with the South-by feel, check out the second annual SXSW V2V in Las Vegas that happens in July.

You can read more about my SXSW highlights on the TFC blog.

Oh and here’s Kevin Bacon’s hilarious video explaining the ’80s to millennials.

In the second part of the show we talk about PressFriendly.

After receiving a pitch, Gini asked Laura Petrolino to test out the product and Laura wrote about it on SpinSucks. Essentially PressFriendly helps automate media relations. It’s aimed at startup entrepreneurs who are frustrated with the PR experience and want to try it on their own.

Gini feels they have the right thinking but that it’s difficult to automate relationship-building. She also wonders if reaching out to media and bloggers is the best use of an entrepreneur’s time or if they’d be better off hiring a professional.

Joe’s not sure building a media list should be handed to the most junior person or to an algorithm. That can lead to spammy pitches that hurt the reputation of the entire industry.

Finally, I mention that one of the students in my UTSCS hybrid Foundations Course produced a video, Joey Loves Water, and it went viral. It was part of her class assignment and as of this writing, she has nearly 200,000 views.

Joe notices the video has been picked up on a lot of cat sites as well as on Huffington Post. Once it got on the circuit, he observes, you can almost trace its virality by seeing which sites help amplify and pass it along.

The lesson? Ditch the corporate spokesperson and bring in a cat. Or…maybe not.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/28 at 08:16 AM
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Thursday, March 27, 2014

FIR On Strategy with Andrea Vascellari, Episode 15: March 27, 2014

Strategy In this episode, we will understand what are the most common mistakes made when defining objectives, how to actually define your objectives, I’ll give you some examples and at the end I will share also some tips based on my experience that I’m sure you will find valuable.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/27 at 05:44 AM
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Wednesday, March 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 15: Mar 26, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

As a recognized expert in social media marketing and sales, Willis shares valuable insights on how thought leadership can be advanced by being a content curator, by opening opportunities for engagement, and by giving attention to tale marketing and gamification.

Willis TurnerThe top 3 things social and marketing organizations should look into and advance to become relevant are: (1) Gamification, because if you’re not paying attention to gamification, you’re behind the times. Gamification means you apply the principles of gaming to business problems; (2) Developing personal brand. If you don’t update your Linkedin profile, or have presence on Facebook, Twitter or other social media channels, you’re irrelevant in the marketplace. Your brand has to have integrity and credibility. Remember that most buyers today are doing research on the seller even before they talk to the seller; and (3) Make a contribution, do something to give back. Because at the end of life, it’s not about the pay check, it’s about making a difference.

More about Willis on LinkedIn

Some Tweetable Moments from the show:

  • Personal branding has become critical
  • Everyone should give back to their profession
  • Every CEO should have someone looking into gamification

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/26 at 12:54 PM
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Tuesday, March 25, 2014

FIR presents AllthingsIC with Rachel Miller episode 5 March 25 2014

Every month, Rachel Miller presents the latest news and views from an internal communication perspective.

AllThingsICWelcome to the fifth episode of All Things IC with Rachel Miller.

In this podcast Rachel looks at Social Media in the Large Enterprise (SMiLE) and interviews some of the speakers at attendees at the event, which was held in March in London. She also highlights the upcoming unconference from The IC Crowd, #thebigyak. Full info at www.theiccrowd.com.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir5 so you can grab a cup of tea, sit back and relax and enjoy the show.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 03/25 at 09:51 AM
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Monday, March 24, 2014

Lilach Bullock on AMP UP Your Social Media

AMP UP Your Social MediaLilach Bullock is the founder of Socialable, a digital marketing agency that helps businesses leverage social media to generate more revenue. Lilach recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how to get the most out of your social media marketing.

“Try to be different. Don’t be afraid to be controversial. Some of the most controversial posts have received the most shares. It pays to be different.

Lilach offers these tips to maximize your social media marketing efforts:

  1. Don’t just bold post. Build and nurture relationships with your followers to create an engaged, organic fan base.
  2. Research to see where your customers are. Don’t just follow the bandwagon and join Facebook and Twitter, see what “smaller” platforms might work even better for you (ex: StumbleUpon, Reddit, Instagram, Pinterest, etc.)
  3. Make sure you have enough resources to respond to all of the comments you receive. Responding is crucial to building your social media relationships.

To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.

About Lilach Bullock

Lilach BullockLilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.

After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.

A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 03/24 at 07:51 AM
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The Hobson & Holtz Report - Podcast #748: March 24, 2014

FIRIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;

Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 31…

Posted by neville on 03/24 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink
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