Monday, November 10, 2014

The Hobson & Holtz Report - Podcast #781: November 10, 2014

Back to normal with Shel in California and Neville in the UK, both connected via a Skype call;

FIRQuick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch” Radar app; Ragan promo;

News That Fits: Trust me, PR isn’t dead, says Stephen Waddington in a new call to action for PR professionals; Michael Netzley’s Asia Report: how Singapore’s human flesh search engines combat corrupt business practices; what’s driving the renaissance in podcasting, and should marketers jump on board?; the Media Monitoring Minute with CustomScoop; listener comments in audio, email and from the FIR Podcast Community on Google+; ads are coming to the comments section of publisher sites that use Disqus; Dan York’s Tech Report from Hawaii, on remote working, virtual staff and the virtual water cooler, and more; the past week on the FIR Podcast Network; Igloo Software promo; giving brand journalism a bad name: Chevron’s opacity with the Richmond Standard, and Verizon barely discloses it’s behind a news site and bans reporting of net neutrality on it;

Music from Elephant Revival; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 10, 2014: An 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 17…

Posted by neville on 11/10 at 12:04 PM
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Friday, November 07, 2014

Chats with Chip #4: William Beutler of Beutler Ink

Chats with ChipWilliam Beutler is the founder of Beutler Ink, a social media content agency that specializes in visual storytelling and content marketing. He’s done work for companies like Google, Verizon, and the NBA, to name just a few. For much of the past decade, he has been active as an editor of Wikipedia. And he recently co-authored an e-book helping to guide people through the often murky and seemingly treacherous waters of that site.

In this podcast, he discusses how he came to be involved with Wikipedia and ultimately launch an agency that, in part, focuses on helping clients engage with the site (and its editors) more effectively.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/07 at 03:29 AM
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Thursday, November 06, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 47: November 6, 2014

Thought Leadership with Mitchell and Michael

Our guest this week was Jon Petz (@JonPetz).

Jon Petz, founder of Bore No More, is an engagement expert, motivational keynote speaker, corporate magician, master of ceremonies and author.

Jon and his newest book “Boring Meetings Suck” (Wiley 2011) has been featured by CBS News, ABC News, The Wall Street Journal, USA Today, SUCCESS Magazine, The New York Post, and CNBC along with many others and was named an INC Magazine top ten business book in January of 2012.

Jon PetzJon has the ability to instantly engage your audience, reengage them after breaks or lunch, and then perfectly sum up your message so the audience remembers the key points. Jon delivers impactful messages as a high energy and funny engagement expert.

Jon is an engagement expert, motivational keynote speaker, corporate magician and master of ceremonies because he delivers unmatchable energy along with a unique ability to creatively combine a business or inspirational message with an entertaining twist.

Jon keeps the audience directly in touch with the content while they’re enjoying the process. Quite simply, as a professional speaker, he has mastered the ability to inspire, inform and entertain while skillfully relating to every audience.

Jon is former corporate executive and named one of the top 40 business professionals under the age of 40 by Business Journals Newspapers. As a comedy magician, he has performed around the world and opened for groups from the American Idol Tour to Rascal Flatts and appeared on multiple television programs. In 2008 he also was awarded the “CV Perry Advocate for Children Award” for his ongoing efforts, and fundraising for children with life threatening illnesses through his “Miracles & Magic” program.

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 11/06 at 04:13 PM
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FIR on Higher Education #22 – Prof. Deborah Lupton Discusses Study on Academics’ Use of Social Media

“Social media still has an image problem amongst academics – they still see it as a trivial platform.”

These are the words of Deborah Lupton, a Professor at the University of Canberra and author of the study Feeling Better Connected – Academics Use of Social Media.

On episode 22 of FIR on Higher Education, Deborah delves into the findings from this study. Among the topics we discuss:

• How academics can overcome the fears of social media.
• Best practice on conducting trainings.
• Leveraging social media in conducting research.
• How social media can support increased citations of research.
• The credibility of academic blogging.

In our reports section, I discuss research on how online learning prepares high school students for college and Harry Hawk discusses big data and its potential to identify students going through difficult circumstances.

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

About Deborah Lupton
Deborah Lupton is the Centenary Research Professor in the Faculty of Arts & Design, University of Canberra, Australia. She see herself principally as a sociologist, but her work is often interdisciplinary, especially engaging with media, communication and cultural studies. Her undergraduate training was in sociology and anthropology at the Australian National University, and she has a Master of Public Health and a doctorate from the University of Sydney. She has authored 14 books, edited two others and published around 130 academic journal articles and book chapters on these topics. Her current research is focusing on digital sociology, particularly on these topics: critical digital health studies; the critical sociology of big data; self-tracking cultures; the digitisation of children; and social media and academia. Access her blog.

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About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 11/06 at 11:21 AM
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FIR PResents Young PR Pros: Episode #94 - Rules of Emailing

Young PR Pros We all get a lot of email every day. Doesn’t matter if you are a student or a professional, our inbox fills up very fast. This week, Kristine D’Arbelles and Julia Kent discuss a few simple rules for emailing that will help you get through your inbox faster and more efficiently. We get to hear about some of Julia’s pet peeves for fun too!

We get our inspiration this week from an article on Time.com by Eric Schmidt and Jonathan Rosenberg called 9 Rules For Emailing From Google Exec.

The nine rules for emailing are:

  1. Respond quickly.
  2. When writing an email, every word matters, and useless prose doesn’t.
  3. Clean out your inbox constantly.
  4. Handle email in LIFO order (Last In First Out).
  5. Remember, you’re a router.
  6. When you use the bcc (blind copy) feature, ask yourself why.
  7. Don’t yell.
  8. Make it easy to follow up on requests.
  9. Help your future self search for stuff.

Listen to this episode to learn more about the nine rules and find out which ones Kristine and Julia live by.

We want to hear from you! What are your email rules? Are there any of Eric Schmidt’s rules you agree/disagree with?

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also connect with Young PR Pros through their blog our Facebook Page, or on our Google+ page, or send us an email at youngprpros@gmail.com, or send us a message on Twitter @youngprpros, @kristinedarbell, or @kentjulia. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 11/06 at 11:15 AM
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Wednesday, November 05, 2014

FIR Presents AMP Up Your Social Media #37: Social Media Policy Creation with Mic Adam

AMP UP Your Social MediaMic Adam is an online and offline networker specializing in social media marketing with 30 years of experience. His goal is to bridge the gap between social media and business by utilizing B2B and B2C sales and marketing, using his years of general management experience as a springboard. He thrives on the passion that drives sales and profits by demonstrating and diversifying the unique selling points of high quality products and services through traditional channels as well as new media.  Mic recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media policy creation and how you can get your employees on board with social media!

“Social media policy is a driver to create ambassadorship within your own company.”

Mic discusses some tips for getting employees on board with social media through a policy:

  1. Use your employees as ambassadors. Your employees are your greatest asset, as they (hopefully) support your business and have the ability to reach customers that you may otherwise not have had access to! Lasso those employees and utilize their networks to support and socially advertise for your business. Users tend to take individuals’ posts as more authentic than those from a business, so your employees can be your ambassadors and will typically gain more traction in the social media world.
  2. Don’t be restrictive. Rather than limiting access and implementing ‘negative’ rules, encourage employee interactivity! Enforce simple and clear-cut policy rules that are fair and follow a standard code-of-conduct. Fortunately, most companies already have guidelines established, so simply enlarge that policy to encourage employees to be responsible when using social media. Look at the verbiage of your policy - how many cannot’s do you have? Change the perception of your policy by encouraging people to speak out and speak up.
  3. Have a good roll-out plan. Many companies don’t have a social media policy in place, so implementing a policy can be a shock if done at once. Rather than being reactive during a damaging situation, roll-out a well-organized policy over time - preferably not during a time when your marketers are doing any damage control! Design the roll-out with presentations to show and guide employees through the changes while learning about the policy and social media in general.
  4. Protect your reputation. In many cases, people forget that the individuals that comprise the company, those personal conversations can have an impact on the company as a whole. Design your policy to encourage interactivity from employees on social media while protecting your reputation. Write simple and solid restrictions on what can and cannot be discussed by employees on social media websites.

Mic would love to hear from you! Chat with him on Twitter or follow his blog.

Mic AdamAbout Mic Adam

A father and entrepreneur, Mic Adam hails from Brugge, Belgium. He enjoys basketball, bicycling, and the outdoors and is fluent in both English and Dutch as native languages! He also spends his time volunteering with the Al-Anon Family Group Headquarters and publishes in De Tijd in Belgium.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/05 at 06:17 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Media Bullseye Roundtable 2014.19 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—Does Harvard Business Review’s approach to online content demonstrate that quality trumps quantity?

—Is Facebook on the road to becoming to news outlets what Amazon is to book publishers?

—Has data-driven campaigning contributed to the polarization of political communication?


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 11/05 at 04:13 AM
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Tuesday, November 04, 2014

FIR Presents Inside PR #389: A merger, a Facebook departure, and a cool new tool

FIR Presents Inside PROn today’s Inside PR, we have three topics: The Vocus/Cision merger, Copyblogger shutting down its Facebook page, and a cool new tool called Slidebatch.

Vocus and Cision

As it happens, I was in Washington, D.C. for the PRSA International Conference. I attended the happy hour with Vocus and Cision to learn of their new name and what their plans are, now that the merger is complete.

They will keep the name Cision and will be headquartered in Chicago (which makes me happy), but it sounds like Cision clients will now have access to Vocus tools (PR Web and HARO) and Vocus clients will now have access to Cision tools.

But it is an interesting look at what is happening in the PR industry. Joe asks if we’re shrinking and what that could mean for our livelihoods.

Copyblogger and Facebook

Then we tackled the big announcement from Copyblogger that they shut down their Facebook page, even with 36,000 fans.

We talk about whether this is a publicity stunt (that clearly is working because everyone in the industry is talking about it) or just a really smart decision.

Though the algorithm at Facebook has changed and engagement, reach, and comments are down across the board, it still drives a significant amount of referral traffic for each of us.

It would be interesting to see if Copyblogger lost a significant amount of referral traffic when they did this.

Slidebatch

SlideBatch is going to change the look and feel of your newsrooms forever.

No more manual updates to the newsroom every time a story runs.

Instead of every time a story runs about your organization or about one of your client, you have to create an image, write a couple of sentences to entice people to click, and then link to the original story, you can create a Batch.

We talk about other uses for it and why we think it’s a nice tool for every PR pro’s toolbox.

We’d love to know what you think about these topics!

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 11/04 at 11:57 PM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, November 03, 2014

AMP Up Your Social Media #36: Integrating Digital Media via Twitter

AMP UP Your Social MediaMark H. Cohen is a traditional marketer, boasting a history in marketing in the early 90s. Since then, he’s started his own agency called Colloquy Digital, LLC and focuses on digital strategy, planning, production and integrated marketing services. Mark recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss digital strategy and execution and its integration with your business!

“Figure out how to create your own content on a regular basis. [...] Social media is all about the power of content and brand storytelling.”

Mark discusses tips for integrating digital media via Twitter into your social marketing:

1. Regulate speech on social media. Many times companies work within a regulated environment and are unsure of how to bridge that gap into social media. Apply the same principals you’d use for non-social internet pages and emails to social media as well. The lines are still blurred, so it’s ultimately left up to compliance officers and legal teams depending on the industry. While interpretation is left to them, finding a balance between playing it safe and stepping outside the box.

2. Don’t forget disclosures. Use the right disclosures to share content that you’d otherwise be too cautious to share to get to the heart of the content. Get involved with content curation; As long as you’re not endorsing the content and use a disclosure. You can share great content about what you support without breaching regulation.

3. Utilize your Twitter background. 140 characters is many times not enough space to get your point across, especially when you are adding a disclosure to your content. Instead, put your disclosure in the background of your Twitter profile as a cure-all for any content you post. This way you aren’t using precious space in your feed while still following regulation!

4. Support employee engagement. Many times, employees are looking to post individual content for the organization, and the result is a genuine post! Foster employee development while training them on disclosures. Content curation can be difficult, and individual employee content can be a wealth of internal brand marketing voice!

Mark would love to hear from you! Chat with him on Twitter.

About Mark Cohen

A native New Yorker and father of three, Mark is both a family man and business professional. He focuses his spare time on giving back to the community and is a board member of several organizations. A self-professed bourbon connoisseur and lover of ethnic food, music, and the outdoors, Mark is both down-to-earth and other-wordly!




Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/03 at 05:10 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #780: November 3, 2014

FIRIntro: Some reflections on Shel’s visit to the UK, new FIR Interview coming with Philip Young about ‘digital naturals’, Neville on new London digital radio station Share Radio on November 4;

Quick News: Can About.me replace the business card?, Instagram’s video ads are now here; Ragan promo;

News That Fits: Sanofi fires its German-Canadian CEO for “being insufficiently French”; Dan York’s Tech Report: Episode 2 of ‘Dan York on Tech’
published, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why your content is being ignored and what to do about it; Michael Netzley’s Asia Report: In Asia, mobile-first is no longer a trend but the reality; the past week on the FIR Podcast Network; Igloo Software promo; branding lessons from the Ronald McDonald failure on Twitter;

Music from Stars And Skylines; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for November 3, 2014: A 64-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 10…

Posted by neville on 11/03 at 03:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, November 02, 2014

AMP Up Your Social Media #34: CPA Firms and Social Media Marketing with Becky Livingston

AMP UP Your Social MediaBecky Livingston, owner of Penheel Marketing, has been in marketing and technology for over twenty-five years. She has extensive experience working with clients in small business, non-profit, and financial services in social media and digital marketing. As a former programmer, she was impressed with LinkedIn and its networking capabilities, launching her into her current marketing career. Becky recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing for CPA firms.

“By having a marketing plan or at least a social media schedule…[you avoid forgetting what] caused a spike or valley in your analytics, marketing, or lead generation.”

Becky offers these tips for CPA firms on social media marketing:

  1. Carefully advertise. Many smaller CPA firms cannot advertise about their services, per se.  Because LinkedIn is a B2B network, you have an opportunity to use a free platform based on  your individual needs such as lead generation, web traffic, and niche markets.  Understand your profession, and know your limits. Any regulated industry requires careful sharing of client information and the like. Create policies, become educated, and be comfortable with what you’re doing while following these regulations.
  2. Align goals. The firm’s goals and social media goals can sometimes differ, so align your goals for a successful social media campaign. Generating leads, increasing traffic, and increasing exposure all require different social media marketing strategies and can change the way you utilize social media networks. Have a firm understanding of your business’ goals for social media for the best social media campaign.
  3. Know your buyer persona. The buyer’s persona is your target audience, and the first step to understanding this is research. A well-made strategy aimed at the wrong market will have disappointing results. Once you’ve researched your market, review your history to see what has been successful in the past. Utilize resources appropriately to reach your goals through social media and digital marketing.
  4. Create proper content. Regardless of the medium, your content is the core of your social media campaign. You’ll want content that can be used in many different ways. For instance, a single article can be utilized for slide decks, presentations, and additional articles! Inbound marketing and content development is an essential piece of the media you share, so develop your own content.

Becky would love to hear from you! Chat with her on Twitter or find her company at http://penheel.com/.

About Becky Livingston

Becky LivingstonHailing from the Greater New York City Area, Becky Livingston is a CEO, entrepreneur, and an overall social media marketing guru! Her education includes a bachelors in communications from State University of New York College at Geneseo, a masters in science and information technology from Pace University, and a certificate in corporate training from New York University. With specialties in online media, public speaking, and graphic design, she achieves goals and drives results.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/02 at 05:52 AM
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Wednesday, October 29, 2014

FIR Presents Inside PR #388: The evolution of media and media relations

FIR Presents Inside PRWhile I was in the air for the recording of this podcast, the conversation Martin Waxman and I had about the layoffs at The New York Times launched the conversation he and Joe Thornley had today.

While it’s a focus on Canadian media, it shows a very interesting trend: There is an ongoing march of media consolidation, which could very well continue to affect the way communications professionals—particularly those who focus on media relations—do their jobs.

In the news, Post Media acquired Sun Media and they are suddenly the largest print publication in Canada. Martin suspects they have 100% media market in cities such as Ottawa and Vancouver. While they’ve said there won’t be layoffs, we surmise they don’t really need multiple news bureaus in every city so it’ll be interesting to see what happens.

There continues to be a consolidation of newsrooms and the disappearance of beats—PR pros today outweigh journalists four to one—which means we have to continue to evolve.

And speaking of evolution, Martin and Joe spoke to an interesting tactic Jesse Brown is taking with Canadaland.

For those of you who don’t know (I didn’t), Jesse Brown was an early podcaster with Search Engine. A couple of years ago, he turned that into Canadaland, which is a media watchdog of sorts.

He has broken big stories, such as the policy the CBC had that allowed Peter Mansbridge to be on the news every night and also get paid to speak at events for organizations that were in the news. Because of the Canadaland investigation, the CBC changed their policy.

But Jesse is facing something many content producers face and that is he’s not being paid to spend the necessary time to break news like this. So he has asked his supporters to become patrons of sorts…and it’s working!

Martin and Joe wonder if this could be a new trend, particularly for brand-new content producers.

What do you think?

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 10/29 at 07:35 PM
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Thought Leadership with Mitchell Levy and Michael Procopio, Episode 46: October 29, 2014

Thought Leadership with Mitchell and MichaelOur guest on this episode was Jennifer B. Kahnweiler (@jennkahnweiler).

Jennifer B. Kahnweiler, Ph.D., is a professional speaker and author who helps introverts lead with quiet confidence. Her bestselling books, The Introverted Leader: Building on Your Quiet Strength and Quiet Influence: The Introvert’s Guide to Making a Difference have sold over 60,000 copies and been translated into eleven languages.

Jennifer B. KahnweilerJennifer has spoken at hundreds of organizations including GE, AT&T, NASA, Freddie Mac, Boeing, Turner Broadcasting, the CDC and the U.S. Embassy in Vietnam. She is a fourteen-year faculty member of the American Management Association and was the “Madrina” (Godmother) speaker at the Universidad Americana’s Commencement in Paraguay. Jennifer has also been featured in Forbes, Bloomberg Business Week and the Wall Street Journal and was featured in a cover story of Time Magazine.

She is a Certified Speaking Professional (CSP), granted to only 8% of the National Speaker’s Association and heads up the Global Task Force of the Berrett-Koehler Author’s Co-op. Jennifer attended her first National Speakers Association convention in San Diego seven years ago and has been hooked on NSA ever since.

Connect with Jennifer at http://linkedin.com/in/aboutyou

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 10/29 at 05:21 PM
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FIR On Technology with Dan York, Episode 2 - Known And The IndieWeb

FIR On Technology logoWhat is “Known” and how does it relate to the IndieWeb?  What is the difference between the Known software and the Withknown hosted platform?  How do these compare to the new Ello social network?  And what value are any of these to communicators?

In this second episode of “FIR On Technology”, recorded on October 1, 2014, Dan York and Shel Holtz discuss all these questions, plus the value of owning your own content, the meaning of “POSSE” and perspectives on the various tools being discussed.

UPDATE: In the show, I mentioned that the self-hosted version of Known did NOT come with social media integration.  This turns out to NOT be true.  Ben Werdmuller from Known clarified that my experience had to do with the fact that I had installed Known directly from the Github repository.  If I had used the “Download Known” button on the Known Developers page, I would have downloaded a complete version, including social media integration tools.  With using the bare bones version directly from the Github repository, I still could have installed the social media integration tools, but I just needed to download and install them as separate plugins.  I appreciate Ben’s reply and clarification. —Dan

Along the way, Dan and Shel discussed a wide range of links, including news stories and articles about the IndieWeb:

More details about the IndieWeb:

Discussion about “Known” as an instance of the “IndieWeb”:

Examples of hosted Known sites:

About Your Host

Dan YorkDan York focuses on explaining the changes going on all around us within communication technology and practices. An author of multiple books on networking, security, IPv6 and Linux, Dan frequently presents at industry conferences and events, has been blogging and writing online since 2000 and has been podcasting since 2005.

Since the mid-1980s Dan has been working with online communication technologies and helping businesses and organizations understand how to use and participate in those new media. Today Dan serves the Internet Society as the Senior Content Strategist focused on the Deploy360 Programme, seeking to help service providers, companies and individuals more quickly deploy Internet technologies such as IPv6 and DNSSEC.

Previously Dan worked for Voxeo Corporation heading up the company’s communication through both traditional and new/social media. Prior to that, Dan served in the Office of the CTO for both Voxeo and before that Mitel focused on analyzing/evaluating emerging technology, participating in industry standards bodies and addressing VoIP security issues.

More information about Dan can be found at danyork.com and danyork.me

Connect with Dan on:

The music for the intro and outro is “Early Warning” from Mark Knox and is used with his permission.

Sharing Your Comments

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype:fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

“FIR On Technology with Dan York” is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Dan York on 10/29 at 01:14 PM
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Tuesday, October 28, 2014

AMP Up Your Social Media #35: Using LinkedIn for Professional Branding with Chuck Hester

AMP UP Your Social MediaChuck Hester is a national speaker on LinkedIn and author of Linking in to Pay It Forward: Changing the Value Proposition in Social Media. His specialties include social media marketing, public relations strategies, and marketing communications to name a few. He’s an author and podcast host with an emphasis on LinkedIn. Chuck recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how LinkedIn can be used for professional branding.

“Be genuine. Be transparent. Treat your connections like they’re standing right in front of you.”

Chuck discusses ways that you can use LinkedIn to your advantage as a professional branding tool:

  1. Use LinkedIn for more than just recruiting. Recently, LinkedIn became a content platform, opening up blogging, content sharing, and information sharing to the average business user. It’s more about business-to-business relationships rather than simply recruiting. You can utilize LinkedIn as an open discussion group for attracting clients and building your brand.
  2. Build employee groups. Use groups as a marketplace to chat, reaching out to other employees and colleagues that you wouldn’t normally get the chance to talk to. LinkedIn company pages allow people to build information on a company page as an employee, giving your employees another resource for connecting to others. Exchange information while identifying with your company to build your market!
  3. Make your profile engaging. Many times, people fall into the trap of simply posting information without truly making a connection. Take your profile to the next level by engaging users and developing relationships through your LinkedIn profile. Add to the conversations by connecting with people you typically wouldn’t be able to otherwise! Join groups and become part of the community.
  4. Make your LinkedIn profile not just a resume - make it a portfolio! Look at your profile and see what it has to offer to potential partners. Does the verbiage reflect what target audiences will connect with? LinkedIn is more robust and delves deeper than a simple resume. Consider it from a customer or business aspect and ensure that your profile connects with those users.

Chuck would love to hear from you! Chat with him on Twitter or email him at chuck@chuckhester.com.

About Chuck Hester

Chuck HesterWith a BA in journalism and communications from the University of Southern California, Chuck has spent his professional career delving into the intricacies of social media marketing. He supports Pets for Patriots, Inc. as well as the United Nations Refugee Fund. While he may have a lengthy professional repertoire, he values communication and the human connection - so be sure to give him a call today!

Chuck is also the host of Linked Conversations, another podcast on the FIR Podcast Network.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 10/28 at 11:00 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink
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