Saturday, March 14, 2015

FIR On Strategy with Andrea Vascellari, Episode 21: March 14, 2015

Strategy A clear scope it’s critical to a project’s success. In this episode we will understand what the scope is, why it’s so important and then I’ll share with you an actionable methodology that you can use to define the scope of your projects more effectively and efficiently.

Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/14 at 12:43 AM
Show Notes • FIR On Strategy • (2) Comments • Permalink

Friday, March 13, 2015

FIR Presents Inside PR #403: PR has an HR problem

FIR Presents Inside PRYes, PR has an HR problem.

There are two things at play:

  1. A recent Bloom & Gross study shows there still is a salary gap between men and women in the PR industry…sometimes as much as $42,000 per year.
  2. A CIPR study shows there is a major threat to the PR industry because of the lack of digital skills at the very senior levels.

On the first, we are an industry that is female-dominated. It’s anywhere between 73 and 85 percent female. And yet…

Most of the most senior-level positions, particularly inside PR firms, are held by men.

As male business leaders, I challenged Martin and Joe to think about how they hire—and compensate—their female employees. It led to a nice discussion.

The other issue at play is the lack of evolution in the PR industry, particularly at the senior levels.

Paul Sutton shared the following screen grab in his blog post, “Experience Can’t Be More Than Skill in PR. Can It?”

ScreenShot

The industry, has a whole, has a very low barrier to entry. That’s a problem. It’s also a problem that anyone with a computer considers themselves a communicator.

And now we have to contend with the digital communications experts that all are younger than 30 years old because the most experienced practitioners haven’t learned the new skills necessary to take the industry to a new place.

The conversation gets a little heated—not because we disagree, necessarily—but because we are passionate on the topic.

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 03/13 at 12:17 PM
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FIR on Higher Education #30: David Meerman Scott on Leveraging Slideshare and the New Rules of Sales

Author and speaker David Meerman Scott has used Slideshare quite successfully to market his latest book. His presentation entitled The New Rules of Selling has generated over 172,000 views and a ton of social engagement. Consequently, this has led to a strong sales numbers. On episode 30 of FIR on Higher Education, David discusses this approach and shares tips on how academics, marketers and communicators can leverage Slideshare.

He also explains the principles of the news rules of sales and service, such as “authentic storytelling sets the tone” and “content is the link between companies and customers.” We are all in the business of selling something to a certain extent. You won’t want to miss out hearing David’s viewpoints about the new rules of selling. In fact, David’s insights are so relevant and insightful for a higher education audience, that I exceptionally had this interview transcribed. You can access it here.

In our tips and reports section, I outline the importance of university communicators mobilizing their colleagues to be brand ambassadors and highlight my new free Cheat Sheet Series that is now available. Technology correspondent Harry Hawk discusses Campus Pack’s podcast technology.

Enjoy the show!

About David Meerman Scott
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 03/13 at 04:51 AM
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Thursday, March 12, 2015

Thought Leader Life with Mitchell Levy, Episode 59: March 12, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of February is Lori Ruff (@loriruff) and our guests for February 14 were Ileana Musa (@Daiss68y) and Suri Surinder (@SuriSurinder1).

In this episode, Mitchell Levy and his co-host for the month of February, Lori Ruff (@loriruff), hang out with #Thought Leaders Ileana Musa (@Daiss68y), chair of Women of ALPFA: Association of Latino Professionals For America (http://www.alpfa.org) and Suri Surinder (@SuriSurinder1), Chief Learning Officer at ALPFA.

Lori Ruff The discussion covers the role of ALPFA in promoting #ThoughtLeadership and how it helps Latino professionals discover and develop their full potential. The talk also deals with what authenticity and true leadership is about and how one can be both a mentor and a sponsor to Latino professionals. In helping Latino women, Ileana notes that ALPFA offers a forum in which they can come together, collaborate, and share experiences. With this, women are able to drive their experiences as a Latina to really be impactful to the workplace as well as personally. For Suri, building Latino leadership is summed up in four Es: Education, Exposure, Experience, and Execution.

Ileana-Suri Asked about their experiences with having mentors, Lori shares that she learned about the importance of being authentic and asking questions that really drive conversations. For Ileana, sponsorship, not just mentoring, is key to developing oneself to become a risk-taker, noting that a sponsor is someone who pushes you while simultaneously standing as your greatest advocate. Suri talks about the responsibility of the protégé to reach out to the sponsor, which they can do by changing their mindset from “Get a sponsor, and you will excel,” to “Excel, and you will get a sponsor.” The conversation also touches on the greatest Aha moments for Lori, Ileana, and Suri. Interestingly, their answers highlight the influence of their family (parents, children, and loved ones).

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com.

• Women are contributing more today than ever before in creating a society. @loriruff #TLL
• New ideas grow organically through interactions. @Daiss68y#TLL
• If you deliver great outcomes, people will bend over backwards to sponsor you. @SuriSurinder1 #TLL
• The magic bullet for success is to work hard and do the right thing. @ Daiss68y #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/12 at 04:47 AM
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Monday, March 09, 2015

The Hobson & Holtz Report - Podcast #798: March 9, 2015

FIRQuick News: Vodafone offers 16 week maternity leave globally, Google+ will uncouple photos and communication from streams, Sprinklr introduces Content Lifecycle Management, podcasts are the next frontier for PR says Richard Edelman; Ragan promo;

News That Fits: Experience marketing is the new normal; Michael Netzley’s Asia Report: leading documentaries come under censorship orders across Asia, and more; the evolving role of PR - and what are you going to do about it?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; should marketing departments join the war on ISIS, and what do we understand about ISIS and social media?; Igloo Software promo; the past week on the FIR Podcast Network;

Music by Pretty Visitors; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 9, 2015: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 16…

Posted by neville on 03/09 at 10:35 AM
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FIR Presents Linked Conversations #25: A conversation with Shel Holtz

Linked ConversationsWelcome to the latest episode of LinkedConversations with Chuck Hester.

This episode includes a few LinkedIn tips on how you can archive your data on LinkedIn plus how to use the LinkedIn Publishing platform.

You can find my LinkedIn blog posts here. I welcome shares and comments on these posts!

My guest today is Shel Holtz, co-founder of our podcast network – and host of the For Immediate Release podcast, along with Neville Hobson.

In our interview, we talked about an article he published on the skills – or lack thereof – of senior PR professionals. You can read more of Shel’s posts on his site.

Don’t forget my new book: Social Media for the Rest of Us: A Boomer’s Perspective is now available for pre-order. Exclusively for my listeners, you can get 25 percent off by using the code: SM4Boomers (case sensitive).

Be sure to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/09 at 08:08 AM
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Saturday, March 07, 2015

FIR Presents Inside PR #402: Whither Google+

FIR Presents Inside PRIt was first suggested in the midst of an interview with Sundar Pichai and then was confirmed in a Google+ post by Bradley Horowitz. Google+ as we know it is coming to an end. All that we know so far is that it will be broken up into three products – Streams, photos and Hangouts.

So, where does that leave marketers and others who have cultivated communities on Google+ or published original content on it? Gini Dietrich, Martin Waxman and I discuss these questions and what the broader meaning of the changes at Google+ for content marketers.

What do you think?

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 03/07 at 07:15 AM
Show Notes • Inside PR • (0) Comments • Permalink

Tuesday, March 03, 2015

Thought Leader Life with Mitchell Levy, Episode 62: March 3, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of February is Lori Ruff (@loriruff) and our guest for February 21 was Migdalia Diaz (@_MigdaliaDiaz).

In this episode, Mitchell Levy @HappyAbout and his co-host for the month of February, Lori Ruff @loriruff, hang out with Migdalia Diaz @_MigdaliaDiaz, president of ALPFA: Association of Latino Professionals For America, Boston Chapter (http://www.alpfa-boston.org). The interview continues the discussion from the last episode about mentoring and how non-profit organizations like ALPFA have been helping many young Latino and even non-Latino professionals advance to leadership positions and succeed in their chosen career.

Lori Ruff

Migdalia was referred by Lori as an inspirational leader who has been sought out by other chapter presidents of ALPFA for motivation and advice. Having taken a key role in steering such a big organization, Migdalia points out that being a leader allows you to think in ways that you may not in any other opportunity. She also notes that, as a mentor to other chapter presidents, all that was needed was to give them a good nudge and encouraging words like, “Just get out there and do it!” Migdalia sees mentorship as an opportunity to give back, and that it becomes a different relationship and a different conversation when you invest in the development of a person.

Migdalia Diaz

Lori emphasizes that, as a mentor, it is important for you to be authentic and unafraid to share your vulnerability. Migdalia agrees, and also notes that when you have a willingness to be that vulnerable, there is always the risk that people are going to judge you. The important thing is that you tried,so you just have to be forgiving of yourself enough to take the next step forward.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of Aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Don’t discriminate because you never know who will provide you with opportunity. @_migdaliadiaz #TLL
• Be authentic. Let people know,”Hey! You’re not alone!”@loriruff #TLL
• An organization like ALPFA is a place to experiment in a safe environment. @happyabout #TLL
• It’s truly a profound experience to have an impact on someone’s personal life & their confidence. @_migdaliadiaz

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leaders Life with Mitchell Levy is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 03/03 at 06:51 AM
Thought Leadership • (0) Comments • Permalink

Monday, March 02, 2015

FIR On Strategy with Andrea Vascellari, Episode 20: March 02, 2015

Strategy In this episode we understand what is the execution phase, why it’s so important and then I will share with you an actionable methodology to kickoff your execution phase more efficiently.

Here you can find the description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps organizations integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/02 at 07:33 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #797: March 2, 2015

FIRNeville recorded this episode solo as Shel is traveling; coming soon: podcast from Neville’s discussion with the class of #CRS400 at Syracuse University London;

Quick News: AP signs podcast deal with PodcastOne, ahead of its March 9 announcement Apple gives its Watch the luxury treatment in Vogue print ads, Edelman severs ties with oil lobby, is Weibo on the way out?; Ragan promo;

News That Fits: The CIPR’s 2015 ‘State of the Profession’ report: another wake-up call for PR say practitioners; Dan York’s Tech Report: Remembering Leonard Nimoy, Tweetdeck Teams announced, WordPress iOS app update, and more; can PR be automated?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; meet the #PRStack community; Igloo Software promo; the past week on the FIR Podcast Network; sometimes you’re clever, sometimes you’re just a jerk (looking at you, Verizon);

Music from Broke Fuse; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 2, 2015: A 71-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 9…

Posted by neville on 03/02 at 12:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Friday, February 27, 2015

FIR Presents Inside PR #401: On Citizen Journalism and PR

FIR Presents Inside PRYou could be one, so could your neighbour, colleague and friend. We’re talking about citizen journalists and, on today’s show, we discuss their place in the news cycle and how that affects PR.

Gini starts by recounting the story behind the first photo of the plane that crashed into the Hudson River in 2009, when Janis Krums, a bystander who watched it happen, took a picture, uploaded it to Twitter and the image went viral.

Joe discusses the nature of citizen journalism and says the photo was a snapshot – a one-time thing. He believes there’s a distinction between the act of witnessing and journalism, which involves editing, curation, analysis and context. A journalist’s focus should be to help people understand what a story means and that requires a more in-depth perspective.

I wonder about how citizen journalism is changing the nature of the scoop. Maybe that’s beyond a journalist’s domain and they need to rely on crowdsourcing breaking news from people who are there in real-time.

In our paid, earned, shared and owned landscape, PR people have to be resourceful about finding new ways to get their stories out there and engaging influencers.

Gini says her team approaches earned media from three angles and that includes citizen journalists. They target smaller, mid-level and influential publications and tailor the story so it resonates with each.

Final word from Joe: Look for the person who has something to say, covers a subject on a consistent basis and moves on to being a contributor to larger and more influential sources. Build relationships early and never ignore an individual if they’re intelligent, credible, trustworthy and can stick to it.

Here’s an interesting post by Mathew Ingram with examples of citizen journalism working well.

What do you think PR’s role is – or should be – with regards to engaging both citizen journalists and traditional media? We’d love to hear from you.

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 02/27 at 03:15 PM
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Media Bullseye Roundtable 2015.02 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics:

—The kerfuffle over a UK fashion company’s tweeted photo of their interns.
—Whether Facebook should ban anti-vaccine messaging.
—If the ad-based business model was the Internet’s “original sin”.


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About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 02/27 at 06:25 AM
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Wednesday, February 25, 2015

FIR on Higher Education #29 – Author Jeremy Miller on Applying Sticky Branding Principles

Do you feel that your brand - whether personal or institutional – is sticking? Are you growing and attracting the right audiences? Is your brand differentiated in the marketplace?

Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles that will help you answer the above questions. Specifically he covers how brands can have simple clarity in messaging and foster conversations with audiences.

Last month, Jeremy had a very successful book launch, in part because of how he leveraged his Sticky Branding LinkedIn community group of 40,000 members. If you use LinkedIn community groups, or are thinking about starting a group to position your brand, then you will want to hear Jeremy’s best practice advice.

In our reports section, I share some thoughts on how academics can be strategic in creating their owned content, while correspondent Harry Hawk discusses the product Campus Packs.

About Jeremy Miller
Jeremy is a brand builder, keynote speaker, and the president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies create incredible brands. Since 2005 he has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. Jeremy works with companies to make them stand out, challenge the giants of their industry, and grow incredible brands. He is a sought after speaker delivering highly entertaining and informative keynotes speeches on branding and business development. He is the author of the bestselling book, Sticky Branding.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/25 at 06:33 AM
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Tuesday, February 24, 2015

FIR B2B #23: John Sculley On Why Successful Businesses Need to Think Different

FIR B2BIn this episode:

News & Trends

Eric shares the results of his recently completed study on Internet and social media use in South American and Latin America. Some highlights: Latin American Internet users are more engaged on social media than US users. Five of the 10 countries with the most hours spent on social networks per month are in Latin America. The most popular social networking brand in Latin America is Facebook, which hosts 21 million more Latin American profiles than US profiles. Argentina is the world’s most engaged global population on Twitter and Brazil is the world’s second most engaged population on Facebook. The research also looks into what topics people discuss in Latin America and even the languages they prefer to use for each topic. The research isn’t published, so we unfortunately can’t give you a link, but contact Eric if you’d like to learn more.

Forbes has been pushing the envelope on native advertising, but Paul believes it pushed too far with its March issue, which features a sponsored package from Fidelity on the cover without any clear labeling. When asked to comment by Advertising Age, Forbes’ chief revenue officer said the placement was appropriate because the package features “strong content.” Paul has been a big fan of Forbes Media’s Chief Product Officer Lewis DVorkin and his innovative experiments with native advertising, but he believes this latest experiment strayed over the line into deception. And why is the head of sales speaking for the value of content to the reader?

Eric is working with the US Department of State on a digital climate change communications strategy. He’s looking to pitch strategic partnerships to folks at iPhone, Facebook, Twitter and Hootsuite, so if you want to save our planet, tweet him at @ericschwartzman if you can make a personal intro..

Special Guest: John Sculley

Most people know John Sculley  as the CEO of Apple Computer from 1983 to 1993, a tumultuous time that featured the exile of founder Steve Jobs. Although Sculley was associated with the failed Newton PDA and was ultimately fired from Apple,  he also grew the company’s revenues tenfold and introduced concepts in the Newton that are standard features on smart phones today.

Sculley has had a storied and successful career. As the youngest-ever CEO of Pepsi, he oversaw the enormously successful Pepsi Generation and Pepsi Challenge campaigns. Since leaving Apple he has been involved in the launch and operations of  many companies in industries ranging from consumer goods to healthcare.

In his new book, Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses, he writes about the dramatic technology changes that have put customers in control and changed the competitive landscape, requiring successful companies to continually probe and test the market for new opportunities. In our interview, Sculley talks about his experiences at Apple and what he’s learned about how breakthrough companies think differently.

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Send Paul an email or connect with him on Twitter: @pgillin

Eric Schwartzman is a digital strategist with 15 years of experience selling and leading teams on the agency side in the development and delivery of innovative integrated marketing initiatives for multinational corporations, NGOs, federal government agencies and military commands. He is a frequent speaker at conferences all over the world on the topic of how technology is changing the way organizations communicate and the way people use media and information.

Follow Eric on Twitter at @ericschwartzman.

Eric’s expertise is in digital strategy, digital governance, content marketing, database marketing, user experience design, employee advocacy, education technology, digital multimedia production, B2B lead generation, search engine optimization and social media engagement techniques. He’s also the best-selling co-author of Social Marketing to the Business Customer.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 02/24 at 08:56 AM
FIR B2B • (0) Comments • Permalink

Monday, February 23, 2015

The Hobson & Holtz Report - Podcast #796: February 23, 2015

FIRQuick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo;

News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; is Twitter a bust for brands?; Dan York’s Tech Report: TweetDeck Teams, hackers and the NSA, the great SIM heist, Lenovo and Superfish; the past week on the FIR Podcast Network; Igloo Software promo; is marketing dead and did loyalty kill it?;

Music from The Subways; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 23, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 2…

Posted by neville on 02/23 at 10:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink
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