The FIR Podcast Network

Thursday, November 22, 2007

FIR Cuts: MoveOn.org takes on Facebook

Cut from FIR #295: MoveOn.org takes issue with Facebook’s “Beacon” ads over privacy issues.

Download the file here (MP3, 2.46 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 5:18

Posted by shel on 11/22 at 10:26 AM
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Monday, November 19, 2007

The Hobson & Holtz Report - Podcast #294: November 19, 2007

Content summary: New FIR Interview posted; upcoming FIR Interview; SNCR Research symposium in Boston; Neville and Trevor Cook get together; Lee Hopkins reports on being on the cusp of something big, tracking down Meryl David, and more; the Media Monitoring Minute with CustomScoop; Vodafone offers calls and text service inside Second Life, and handset design contest; Alcatel-Lucent turns to Second Life competition for crowdsourcing effort; conversational market study; Stormhoek marketing stage 3: Twitter; marketers bolster branded tutorials with social features; David Phillips reports on why PR’s reputation is going through the mill; listeners’ comments discussion; next FIR as usual on Thanksgiving Day; music from Jackie Greene; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for November 19, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#294 show notes at The New PR Wiki

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday November 22…

Posted by neville on 11/19 at 09:28 AM
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Friday, November 16, 2007

FIR Interview - Jeremy Burton, CEO, Serena Software, on Facebook Fridays: November 16, 2007

While reports continue to flood out of the business world of companies blocking employee access to online venues—notably social media and especially social networks—Serena Software has taken the opposite approach, actively encouraging employees to network with each other on Facebook. Serena’s CEO, Jeremy Burton, has written about his philosophy for ZDNet Asia; the company even issued a press release about it.

In this exclusive FIR Interview, Shel Holtz talked with Burton about the “Facebook Fridays” program, his view of the value social networks bring to the organization, and his opinion about how other companies are handling employee time spent on social networks.

About our Conversation Partner

Jeremy Burton brings 20 years in the high technology industry to Serena as president and CEO. Prior to joining Serena, Mr. Burton was group president of the enterprise security and data management business unit at Symantec. Mr. Burton was responsible for engineering, product management, alliances, and business development for Symantec’s endpoint security, compliance, archiving, Windows backup, security response, and managed security service offerings.

Burton joined Symantec through the company’s merger with VERITAS Software in July 2005. At VERITAS, he was executive vice president of the data management group. Previously, he served as the company’s senior vice president and chief marketing officer.

Before joining VERITAS in April 2002, Burton served as senior vice president of product and services marketing at Oracle Corporation. He also founded Oracle’s developer program, Oracle Technology Network, which today has millions of members. Before working in marketing, Mr. Burton held positions in customer support, pre-sales, product management, and engineering.

Burton graduated from the University of Surrey in Guildford, England in June 1990 with a bachelor’s degree in information systems engineering. He and his wife, Ruth, have three children.

Download the 24-minute conversation here (MP3, 11,2MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/16 at 12:03 PM
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Thursday, November 15, 2007

The Hobson & Holtz Report - Podcast #293: November 15, 2007

Content summary: Follow-ups: GM’s new podcasts and Max Kalehoff’s new gig; new FIR Facebook page; the Media Monitoring Minute with CustomScoop; the rise of APML; UK law firm Clifford Chance sponsors law blog; the coming mashup era; Wall Street Journal online to be free; a PR-specific Google hack; weak US dollar spells opportunity for US PR firms; Dan York reports on corporate blog portals and more; listeners’ comments discussion; music from Catriona; and more.

Show notes for November 15, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 58-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 26.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#293 show notes at The New PR Wiki

So, until Monday November 19…

Posted by neville on 11/15 at 11:56 AM
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Monday, November 12, 2007

The Hobson & Holtz Report - Podcast #292: November 12, 2007

Content summary: Personal branding teleseminar podcasts available from Nov 12; Sallie Goetsch reports on fempowerment, bacon and more; the Media Monitoring Minute with CustomScoop; women are a major force among UK internet users; Hillary Clinton’s Fact Hub; a lot of pitching going on at BlogWorld Expo, says Todd Cochrane; pre-rolls rank lowest in IBM advertising study; listeners’ comments discussion; music by RAQ; and more.

Show notes for November 12, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#292 show notes at The New PR Wiki

So, until Thursday November 12…

Posted by neville on 11/12 at 12:41 AM
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Thursday, November 08, 2007

The Hobson & Holtz Report - Podcast #291: November 8, 2007

Content summary: A Brand You World 2007 Global Telesummit takes place today; follow up on Wired’s Chris Anderson posting lame PRs email addresses; discussion: allow or ban anonymous commenting on blogs?; the Media Monitoring Minute with CustomScoop; Office Depot deploys mobile online marketing; what happens when Microsoft fires a senior executive in a communication vacuum?; the power of commenting on blogs; Google coming to a filling station near you; Dan York reports on Google’s Open Social initiative, and more; listeners comments discussion; music by Black Rebel Motorcycle Club; and more.

Show notes for November 8, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England and Concord, California, USA.

Listen to this podcast now:

In This Edition:

#291 show notes at The New PR Wiki

So, until Monday November 12…

Posted by neville on 11/08 at 09:24 AM
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Monday, November 05, 2007

The Hobson & Holtz Report - Podcast #290: November 5, 2007

Content summary: Neville on Guy Fawkes and the Gunpowder Plot; Facebook’s reversal on cancelling a nom de plume blogger’s account; the Media Monitoring Minute with CustomScoop; EU cracks down on fake blogs; Google and the Open Social API; how to be more than a blip in the blogosphere; social media study from the Council of PR Firms; David Phillips asks how do we measure networks?; listeners comments discussion; new FIR Interview posted; music from Rotten Cheri; and more.

Show notes for November 5, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#290 show notes at The New PR Wiki

So, until Thursday November 8…

Posted by neville on 11/05 at 12:56 PM
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Thursday, November 01, 2007

The Hobson & Holtz Report - Podcast #289: November 1, 2007

Content summary: Two new FIR Interviews posted; Global PR Blog Week 3 is coming soon; vote for FIR at Podcast Alley; Dan York reports from VON Boston with help from Martyn Davies and Bryan Person; the Media Monitoring Minute with CustomScoop; discussion: dealing with emailed PR pitches - would you react like Chris Anderson?; twitterquake; US political blogger booted out of Facebook; David Phillips reports on Facebook’s $14 billion price tag, and more; listeners’ comments discussion including the future for free conferences like PodCamp and questions for the FIR community; music by the Manic Street Preachers; and more.

Show notes for November 1, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Download the file here (MP3, 27.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#289 show notes at The New PR Wiki

So, until Monday November 5…

Posted by neville on 11/01 at 01:17 PM
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FIR Interview - Lynn Tyson, VP Investor Relations, Dell, on Dell Shares: Nov 1, 2007

In July 2006, computer systems company Dell launched Direct2Dell (initially called ‘one2one’), its first public blog designed to be an extension of Dell’s direct business model where the company “learns and improves by listening to customers.”

During the 18 months since its launch, Direct2Dell has helped Dell credibly engage with customers, fans and critics around the globe.

Now, Dell is turning its attention to the role a blog can play in engaging with shareholders and the financial community.

In this exclusive FIR Interview, Neville Hobson and Shel Holtz talked with Lynn Tyson, Vice President Investor Relations at Dell, Inc., about Dell Shares, Dell’s new investor relations blog launching on November 1.

Our discussion focused on how Lynn sees the new blog helping investor relations at Dell expand beyond the traditional approaches to IR to being involved in direct relationships with the company’s shareholders and potential shareholders.

About our Conversation Partner

Lynn Tyson Lynn A. Tyson is responsible for Dell’s relationships with investors and financial analysts, and strategic direction of the Investor Relations function. From 2004 through 2007, Ms. Tyson was also responsible for the strategic direction and oversight of all Global Corporate Communications, including public affairs, media relations, internal communications, and industry analysts.

Prior to joining Dell in April 2000, Ms. Tyson served as vice president of Investor Relations for Tricon Global Restaurants (now YUMBrands!). Tricon encompassed the worldwide operations of Pizza Hut, KFC and Taco Bell, and was spun off from PepsiCo, Inc. in 1997. Previously, Ms. Tyson spent 12 years at PepsiCo, holding various positions in treasury, capital markets and international corporate finance – covering Latin America – as well as investor relations, where she assisted in planning and execution of the spin-off of Tricon from PepsiCo.

She is on the Board of Directors for the National Investor Relations Institute (NIRI). Her views on successful Investor Relations practices, valuing intangible assets, and defining strategic direction, have been featured in IR Update magazine, the monthly publication of NIRI, as well as IRQ magazine, NIRI’s journal of corporate value.

Ms. Tyson received a bachelor’s degree in psychology from The City College of New York and a master’s degree in finance/international business from The Stern School of Business, New York University.

Download the 21-minute conversation here (MP3, 9.6MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Related post:

FIR Interview - Lionel Menchaca, Direct2Dell: January 12, 2007

Posted by neville on 11/01 at 10:32 AM
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Wednesday, October 31, 2007

FIR Interview - David Carter, CTO, Awareness: 10/30/07

Forrester Research recently released a case study chronicling the implementation of blogs as an enterprise communication tool at 150-year-old financial services company Northwestern Mutual. The blogs, intended to drive a change to the organization’s culture, instead resulted in increased productivity as most of the employees starting blogs focused them on project management.

The social media platform Northwestern Mutual implemented is from

Awareness Networks (formerly iUpload), one of the companies competing in the enterprise social media space.

In this FIR Interview, Shel Holtz spoke with David Carter, Awareness’s chief technology officer, about the Northwestern Mutual experience, including the obstacles the company had to overcome for its leadership to get comfortable with the idea of internal social networking.

About our Conversation Partner

David Carter provides the overall technology direction of the company and consults with customers to align their internet strategy with their corporate objectives.

Carter founded WebPartz Inc. which was acquired by iUpload in March of 2003. Before forming WebPartz, he spent 11 years at Microsoft where he had held various positions, including Manager of Internet Strategy, Marketing Manager Knowledge Management, Content Management, and eCommerce products. In each of these roles he worked closely with large corporations rolling out the Microsoft platform and developing a business strategy. His last role was as Internet Strategy Manager where he oversaw sections of microsoft.com and Microsoft Canada’s Intranet.

Download the 26-minute conversation here (MP3, 11.9 MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/31 at 04:25 AM
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FIR Interview - John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the internet from a mobile.

During the press launch in London on October 29, Neville Hobson spoke with John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., the operator of the 3 network, about 3’s marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth.

About our Conversation Partner

John Penberthy-Smith joined 3 UK in October 2006 as Director of Customer Marketing and in January 2007 he was appointed Marketing Director. As Marketing Director he is responsible for all marketing at 3 including products, customer propositions, channel and base marketing. He is also responsible for marketing the X-Series, 3’s flat-rate mobile broadband offer launched in the UK in December 2006.

Prior to joining 3, Penberthy-Smith was at Vodafone where he held a number of positions including Head of Global Voice Propositions for Vodafone Group and Director of Consumer Marketing for Vodafone UK.

Penberthy Smith, 39, is married with two children.

Download the 12-minute conversation here (MP3, 5.5MB), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

Listen to this podcast now:

Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 10/31 at 02:47 AM
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Monday, October 29, 2007

The Hobson & Holtz Report - Podcast #288: October 29, 2007

Content summary: Shel explains the Philly Cheesesteak; Neville reports on today’s 3 Skypephone launch; upcoming FIR Interview podcasts; discussion: the future of consumer-generated content; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on stifling problem-solving through denial of oxygen, and more; the consequences of last week’s FEMA fake news conference; Towers Perrin study finds ‘engagement gap’ among global workforce; Sallie Goetsch reports on Seagate and blogger engagement, and more; listeners’ comments discussion; music from RAQ; and more.

Show notes for October 25, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 61-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#288 show notes at The New PR Wiki

So, until Thursday November 1…

Posted by neville on 10/29 at 09:37 AM
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Thursday, October 25, 2007

The Hobson & Holtz Report - Podcast #287: October 25, 2007

Content summary: Shel’s on a plane; today’s show a bit longer; 15 reasons why Facebook may be worth $15 billion; why you can’t buy a Heineken beer in Second Life; Dan York reports on a new job and much more; the Media Monitoring Minute with CustomScoop; Shel reports from Copenhagen and conversations with Novo Nordisk; listeners’ comments discussion; David Phillips reports on one of those weeks when there is just too much news; about next Monday’s show; music from the Manic Street Preachers; and more.

Show notes for October 25, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Copenhagen, Denmark.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#287 show notes at The New PR Wiki

So, until Monday October 29…

Posted by neville on 10/25 at 11:17 AM
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Monday, October 22, 2007

The Hobson & Holtz Report - Podcast #286: October 22, 2007

Content summary: Neville’s back in the UK sans internet (thanks, Virgin Media), Shel’s in Denmark; Lee Hopkins reports; the Media Monitoring Minute with CustomScoop; SNCR call for 2008 Fellows; growth of social networks; moving from TypePad to WordPress: what about the hyperlinks?; a study on wellness programmes in the workplace; Eric Schwartzman reports from the PRSA 2007 international conference; listeners comments discussion; news about next Thursday’s show; music from Little Horse; and more.

Show notes for October 22, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.

Download the file here (MP3, 28.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#286 show notes at The New PR Wiki (to come)

So, until Thursday October 25…

Posted by neville on 10/22 at 09:39 AM
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Thursday, October 18, 2007

The Hobson & Holtz Report - Podcast #285: October 18, 2007

Content summary:Shel started in Overland Park, MO, and then headed to Chicago; Neville’s in France. An update on the social media news release. The Media Monitoring Minute. Can the iPhone find its way into business? The state of green communication. Dan York’s report. Listener comments—a bundle of ‘em! No music today…

Show notes for October 18, 2007

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Overland Park, MO and almost live from France.

Download the file here (MP3, 24.1 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)

Listen to this podcast now:

In This Edition:

#284 show notes at The New PR Wiki

So, until Monday, October 22…

Posted by shel on 10/18 at 09:20 AM
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