Tuesday, December 19, 2006
Ethics Skypecast set for January 13
A Saturday session should make it easier for you to be involved.
The long-promised FIR Skypecast on ethics in PR is set for 10 a.m. Pacific Standard Time on Saturday, January 13, 2007. We decided to schedule the session on a Saturday so more people could be involved. (Pesky interruptions like work shouldn’t be as much of an issue.) Join us as we record this discussion on the issues and potential solutions to what is arguably PR’s biggest problem.
Monday, December 18, 2006
The Hobson & Holtz Report - Podcast #199: December 18, 2006
The Hobson & Holtz Report - Podcast #199: December 18, 2006
Content summary: CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create branded communities and conversational advertising; HP, Dell, IBM engage in competitive dialogue through blogs; PayPerPost now requires disclosure; David Phillips reports; NBC/iVillage ‘Girls Night Out’ in Second Life; listeners’ comments discussion; show #200 is on Thursday; no show on Christmas Day; upcoming FIR interviews (Alex Laats, CEO Podzinger; Steve Rubel, Micro Persuasion; Lionel Menchaca, Direct2Dell); the music; and more.
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Show notes for December 18, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 21…
Thursday, December 14, 2006
The Hobson & Holtz Report - Podcast #198: December 14, 2006
The Hobson & Holtz Report - Podcast #198: December 14, 2006
Content summary: FIR continues twice a week in 2007; CaseCamp Second Life today; thanks to Tyler Leisher; John Stauffer asks for thoughts on how to engage with less-than-interested public relations co-workers about social media; the irrelevance of the page view; community websites take the wiki path with Wikia.com; Socialtext Unplugged for offline wiki working; New York Times adds Digg to online articles; Le Web 3 meltdown and the firing of the TechCrunch UK co-editor Sam Sethi; PR gaming of Digg; IBM launches marketing effort in Second Life; Dan York reports on measuring RSS subscribers and podcast downloads; brand advocates and their role in the marketing mix; listeners’ comments discussion including some great suggestions for show #200; the music; and more.
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Show notes for December 14, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 18…
Monday, December 11, 2006
NMRCast #12 - 12/11/06
NMRCast #12 - 12/11/06
The New Media Release Podcast, episode 12 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:The full complement discusses the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.
Show notes for Dec. 11, 2006
Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Weblo’s social media release, produced by iStudio and High Road Communications, affiliated with Fleishman Hillard
- iStudio’s blog post about the Weblo release
- Fleishman Hillard’s Ed Lee blogs about Canada’s first social media news release
- Edelman’s announcement of the debut of StoryCrafter
- Edelman’s Phil Gomes offers blog posts—part one and part two—discussing Edelman’s StoryCrafter
- The microformats website
- Tom Foremski’s post, Do journalists want a social media news release? from Silicon Valley Watcher
- Social Media Release Wiki (contribute your case studies)
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
The Hobson & Holtz Report - Podcast #197: December 11, 2006
The Hobson & Holtz Report - Podcast #197: December 11, 2006
Content summary: What a gathering of communicators in New Orleans thinks of social media; do journalists want a social media news release?; marketers tour of Second Life planned; using YouTube to spot 2007 trends; YouTube demographics may not be what you might think; David Phillips reflects on the digital tsunami; the Thresher 40% wine discount: great viral marketing or a business mistake?; Steve Mallison-Jones with conversations from The World’s Leading… party; listeners’ comments discussion; CaseCamp Second Life; upcoming FIR interviews; the music; and more.
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Show notes for December 11, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 14…
Thursday, December 07, 2006
The Hobson & Holtz Report - Podcast #196: December 7, 2006
The Hobson & Holtz Report - Podcast #196: December 7, 2006
Content summary: Measuring RSS feeds; RadioTail’s Ripple out of beta; what it takes to be in PR; catching up: Music Ally event, London conference, Neville and Dan York meet up; Edelman introduces the StoryMaker social media press release; Philip Rosedale of Linden Lab on the economic possibilities of virtual worlds; Fleishman Hillard on French attitudes towards blogs; FT reports on substantial shifts in attitutes towards financial reporting; CIPD survey on ‘passion for work’ in the UK; Dan York reports; listeners’ comments discussion; thinking about FIR #200: it’s soon; the music; and more.
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Show notes for December 7, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 31.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 11…
Monday, December 04, 2006
The Hobson & Holtz Report - Podcast #195: December 4, 2006
The Hobson & Holtz Report - Podcast #195: December 4, 2006
Content summary: Vote for FIR at Podcast Alley; Cerado’s Haystack widget; Yahoo and Reuters collaborate in citizen photo journalism; Fox misguided copyright protection; the future of web advertising is in the UK; new study from the American Marketing Association; listener comment; Lee Hopkins reports; two sides of the Second Life coin; events including Music Ally debate in London; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for December 4, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 50-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Concord, California, USA.
Download the file here (MP3, 23MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 7…
Saturday, December 02, 2006
NMRCast #11 - 12/01/06
NMRCast #11 - 12/01/06
The New Media Release Podcast, episode 11 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Everybody (Chris, Tom, Brian and Shel) is participating today; reactions to the social media release concept; announcement of an upcoming social media release summit; please post your case studies to the social media release wiki!
Show notes for Dec. 1 2006
Welcome to NMRCast episode #11, a 29-minute podcast recorded live from the San Francisco Bay Area and Kansas City, MO.
Download the file here (MP3, 13.4 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Social Media Release Wiki (contribute your case studies)
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
Friday, December 01, 2006
FIR Speakers & Speeches - Terry Fallis and Shel Holtz on podcasting: November 15, 2006
FIR Speakers & Speeches - November 15, 2006 - Terry Fallis and Shel Holtz on podcasting
Content summary: Shel and Terry Fallis, from Thornley Fallis Public Relations (and co-host of Inside PR) addressed Thornley Fallis clients in a breakfast session at the Royal York Hotel in Toronto, Ontario, Canada. Terry recorded the session as a special edition of Inside PR, and gave us the go-ahead to make it available here, as well.
Download the file here (MP3, 62.5Mb, 1:08:10). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Listen to this podcast now
If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thursday, November 30, 2006
The Hobson & Holtz Report - Podcast #194: November 30, 2006
The Hobson & Holtz Report - Podcast #194: November 30, 2006
Content summary: SNCR’s new print journal; Microsoft launches Windows Vista; word of mouth marketing; the police and the blogosphere; TiVo and attention; David Phillips reports on CBS on YouTube, XPRL and the CIPR guidelines; listeners’ comments discusssion; Dan York reports on Skype 3 beta; recording with Pinnacle Podcast Factory; the music; and more.
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Show notes for November 30, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Saskatoon, Saskatchewan, Canada.
Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 4…
Sunday, November 26, 2006
The Hobson & Holtz Report - Podcast #193: November 27, 2006
The Hobson & Holtz Report - Podcast #193: November 27, 2006
Content summary: A legitimate labor issue misses social media opportunities; CBS grows late-night viewing by adding clips to YouTube; new RSS services; a report by Lee Hopkins; the music; and a little bit more.
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Show notes for November 27, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 36-minute podcast recorded live from Concord, California.
Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, November 30…
Thursday, November 23, 2006
The Hobson & Holtz Report - Podcast #192: November 23, 2006
The Hobson & Holtz Report - Podcast #192: November 23, 2006
Content summary: Wikis becoming mainstream; survey: the business impact of blogs; structured blogging; survey: few hooked on podcasting; Dan York reports; Second Life and communication; Microtrack 24/96 and Dolphin Music UK’s poor service; listeners’ comments discussion; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for November 23, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 57-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Las Vegas, Nevada, USA.
Download the file here (MP3, 26MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday November 27…
Monday, November 20, 2006
The Hobson & Holtz Report - Podcast #191: November 20, 2006
The Hobson & Holtz Report - Podcast #191: November 20, 2006
Content summary: Luke Armour’s PR parody; CustomScoop to sponsor FIR; David Philips reports on why Google’s purchase of YouTube gives us an idea of how valuable relationships are to corporations and to PR; new ventures into Second Life from Dell and Edelman; review of PodcastCon UK 2006; UCLA police on YouTube; Skype PR issues - missing a boat?; listeners’ comments discussion; Thanksgiving Thursday; the music; and more.
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Show notes for November 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 33.3MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday November 23…
Thursday, November 16, 2006
The Hobson & Holtz Report - Podcast #190: November 16, 2006
The Hobson & Holtz Report - Podcast #190: November 16, 2006
Content summary: Shel’s in D.C.; the anti-Walmart grassroots website; UK government launches e-petitions; the Reuters/Pluck deal; preparing for US daylight savings time changes in 2007; Casecamp Second Life; putting the public back in PR; Dan York interviews Martyn Davies; listeners’ comments discussion; PodcastCon UK 2006 in London on November 18; Luke Armour’s social media PR parody; the music; and more.
[A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days - use promo code “Podcast”.]
Show notes for November 16, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Wokingham, Berkshire, England, and Washington, DC, USA.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday November 20…
Monday, November 13, 2006
The Hobson & Holtz Report - Podcast #189: November 13, 2006
The Hobson & Holtz Report - Podcast #189: November 13, 2006
Content summary: Shel’s in Toronto; Neville’s summary of last week’s PRWeek Forum and Delivering The New PR; moving to one edition of FIR per week and ideas for filling the blank; Microsoft’s Photosynth tech preview; Second Life is not over-hyped; the price to build a Second Life presence; IBM accelerating its push into virtual worlds; listen to podcasts on any phone wth Podlinez and Fonpods; passing through marketing costs; Lee Hopkins reports; listeners’ comments discussion; FIR Frappr community update; the music; and more.
[A message from our sponsor: Online Meetings Made Easy with GoToMeeting. Try it free for 45 days - use promo code “Podcast”.]
Show notes for November 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute podcast recorded live from Toronto, Ontario, Canada, and Wokingham, Berkshire, England.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday November 16…
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