Thursday, March 19, 2015

FIR Presents AMP Up Your Social Media #47:Dino Dogan and Effective Content Marketing on Social Media

AMP UP Your Social MediaDino Dogan is the CEO of Triberr, a SaaS solution that makes media buying in blogs, podcasts, and videos easy, scalable, and effective. His past exploits as a network engineer led him to working with people and then towards his company Triberr. Triberr distributes content thereby hitting the most important success indicators, like number of shares, traffic, and engagement. Dino recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media.

“Write an article directed and targeted at a single person. The ‘fly on the wall’ effect is powerful!”

Dino discusses tips for effective marketing in social media:

  • Search engine optimization is big. SEO works for transactional-type interactions. For instance, Google can filter results to what folks are looking for. But if you want to set up an ecosystem around your brand, then it’s a completely different ballgame.
  • Bogging gets people to take interest. Users are drawn to groups (or ‘tribes’ like Triberr) the same as they would be in real life. Blog often, share others’ posts, and comment to get the group engaged and magnetic.
  • Get employees engaged. Utilizing your employees can help fill the void in creating groups of people to talk about any given subject. They help get the ball rolling to successful social media campaigns.
  • Keep learning every day. Blogging is an evolving part of social media, and stay open to learning new tactics as the market changes. Keep in mind that many things will stay the same as well!
  • Own your blog. It’s great to have a social media presence, but make sure that your content goes back to your site because you own and control that. For Facebook, Twitter, LinkedIn, etc, you’re merely ‘renting’ that space.

Dino DoganAbout Dino Dogan

Dino Dogan is a recent US Citizen from Bosnia. In his spare time, he dabbles in mixed martial arts as well as singing and songwriting. He has a Bachelor’s Degree in Theological Studies from the University of Sarajevo and has also touched interests in dog training as well as psychology. He funnels his interests into different blogs—all of which can be found online!

Dino would love to hear from you! Connect with him on LinkedIn or Twitter or dinodogan.com.

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AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 03/19 at 03:04 PM
Show Notes • AMP Up Your Social Media • (1) Comments • Permalink