Saturday, April 22, 2006
Speakers & Speeches - Jason Goldberg, CEO, Jobster.com: April 20, 2006
Welcome to For Immediate Release: Speakers & Speeches, a 51-minute podcast recorded live from San Francisco, CA.
Waggener Edstrom account
manager Steve Fielding assembled an intimate group to meet and talk with Jobster.com CEO Jason Goldberg. The conversation ends when Goldbert finally stopped to have something to eat! Among the other attendees were Silicon Valley Watcher blogger Tom Foremski and BlogHer founder Jory Des Jardins.
Download the file here (MP3, 20.7MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Thursday, April 20, 2006
The Hobson & Holtz Report - Podcast #130: April 20, 2006
Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.
Show notes for April 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Detailed show notes to come.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, April 24…
Monday, April 17, 2006
The Hobson & Holtz Report - Podcast #129: April 17, 2006
Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; Lee Hopkins reports; the .eu domain name controversy; Firefox Flicks grassroots marketing contest; listeners’ comments discussion (about ‘fractionalizing’ and community, RSS and email, wiki material on iPods); the music.
Show notes for April 17, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 31.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; show notes
- 02:03 Today’s show recorded over Gizmo not Skype
- 04:10 FIR listener survey update
News and Commentary:
- 06:18 PR and blogger relations - some people think PR pitching is lame, but there is a best-practice way to go about it such as Shel’s project for ClickTV
- 18:42 Using blogs to build engagement with customers - Starwood Hotels launches TheLobby.com and misses the mark with commenting (in particular); Anil Dash suggests a staged commenting structure; some commenting changes on the blog today but what else should they do?
- 32:27 Andy Lark shouts out!
- 32:42 From Our Correspondent Down Under: Lee Hopkins - BlogJet as an offline blog tool*; Pepper and Rubel: now that they are PepperRubel PR, should I pick a fight with someone to ‘spice things up a bit’?; why crisis comms folk need to know about web2.0, or know someone who does (*Neville suggests Lee should also take a look at the new ecto for Windows)
- 44:18 Controversy surrounds the new .eu domain name registration system (and we’ve registered FIR)
- 50:44 The Firefox Flicks grassroots marketing contest ended last week - over 250 video ads submitted in a good example of fans’ brand passion in action
Listeners’ Comments Discussion:
- 54:10 Sallie Goetsch explains ‘fractionalizing’ and offers some views on community
- 56:29 Clarence Jones also talks about community and participation; and has a suggestion for Tom Keefe: get a USB flash drive
- 61:19 Michael Soulier says RSS won’t fix the email problem… yet
- 67:31 Matt O’Neill tells us about Tiddlywiki and asks: does anyone have real-life examples of using wiki material on iPods to extend the value of podcasts?
Outro:
- 70:48 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
- 73:47 Outro podsafe music from the Podsafe Music Network - Easy Groove by The Blue Mile
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday, April 20…
Thursday, April 13, 2006
The Hobson & Holtz Report - Podcast #128: April 13, 2006
Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O’Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners’ comments discussion (FIR makes commute bearable, podcasts in the workplace, the Amazon/Naked Conversations fallout, social media behind the firewall, listening to FIR); FIR listener survey update; the music.
Show notes for April 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 82-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:28 Shel introduces the show; welcome listeners from Talent Zoo; what the show’s about; show notes
- 03:09 At the San Francisco geek dinner - Steve Rubel and Jeremy Pepper bury the hatchet
News and Commentary:
- 06:53 From the Spinfluencer in LA - Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi
- 22:18 PR Week US editor Keith O’Brien is public with his blog
- 24:27 BlogBurst syndicates blogs to top mainstream media
- 30:29 Dan York reports from Vermont, USA - tax advice from podcasts; incentives to podcast listeners to give audio comments; guidelines for group blogs; what’s the strangest place from which you’ve posted a blog entry?
- 37:20 Kami Huyse and Constantin Basturea wonder if the PR blogosphere is fractionalizing - we take a shot at Constantin’s six questions
- 51:32 David Phillips reports from Wiltshire, England - social media combines a number of tools that are just not possible in
the off-line world
Listeners’ Comments Discussion:
- 57:26 Dave Briggs says FIR made his 2-hour commute bearable
- 59:20 Tom Keefe on issues with listening to podcasts in the workplace, the frustrations of losing your place on an MP3 player, and adopting social media as part of a plan to improve internal communications
- 66:16 Stephen Turcotte on the interchange and fallout between Amazon CTO Werner Vogel and the Naked Conversations guys, Shel Israel and Robert Scoble
- 71:14 Marcel Ruiter has more thoughts on social media behind the firewall, and has an explanation on why some FIR listeners don’t listen to any other podcasts
Outro:
- 74:05 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 76:27 FIR listener survey update
- 77:30 Outro podsafe music from the Podsafe Music Network - Show Me How You Rock ‘n’ Roll by The Gentlemen
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, April 17…
Wednesday, April 12, 2006
Interview: David Bradfield, iStudio - April 12, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.
Download the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
David Bradfield is Senior Vice President of iStudio, one of Canada’s leading internet communication firms. He manages the firm’s strategic communications practice and helps clients develop a sound approach to e-communications that enhances the business and communication value of their online initiatives.
Prior to joining iStudio in 2000, David emerged as one of Canada’s internet PR pioneers, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Kraft Foods, Magna International, Nokia, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.
In 2000-2001, David was President of IABC/Toronto, the world’s largest IABC chapter. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in intranets. He regularly speaks at industry conferences and delivers workshops on a variety of web communication-related topics.
Listen to this podcast now:
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, April 10, 2006
The Hobson & Holtz Report - Podcast #127: April 10, 2006
Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.
Show notes for April 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Intro:
- 00:29 Neville introduces the show; what the show’s about; show notes
- 01:37 FPRA Blog Week 2006 starts today
- 03:15 The IABC 2006 international conference - the first podcast is available from the new conference blog which launches today
- 08:07 An update on the FIR listener survey - a tremendous response so far
News and Commentary:
- 13:21 GM’s grassroots ad campaign for the Chevy Tahoe - with lots of views, who’s got the best take and what does GM say?
- 23:04 Steve Rubel was quick on the draw - the consequences of rapid posting a press release
- 28:18 David Phillips reports from Wiltshire, England - in PR we don’t spend much time surrounded by our peers with an
opportunity to let the conversation go where it will: a shame because the rewards are stunning - 33:21 The BBC launches a blog network - find and talk to the BBC’s bloggers
- 42:38 David Murray shouts out!
- 42:58 From Our Correspondent Down Under: Lee Hopkins - the nobodies: how to create a global project management tool in 72 hours (illustrating the very essence of social networking, says Linda Zimmer)
Listeners’ Comments Discussion:
- 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
- 58:01 Kami Huyse on the under-representation of women PR bloggers
- 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job
Outro:
- 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
- 69:23 Outro podsafe music from Podsafeaudio.com - Daydream by Robin Stine
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday April 13…
Thursday, April 06, 2006
IABC ConferenceCast debuts
As reported earlier, Neville Hobson and Shel Holtz are co-hosting and co-producing the official podcast of the 2006 IABC international conference. The podcast—ConferenceCast —debuted today and is available for download, audio stream, and RSS subscription over at the conference blog, In Session.
The blog will launch officially on Monday but is open now for the podcast (the podcast is the only post there at this point). ConferenceCast #1 features interviews with members of the IABC Gold Quill Blue Ribbon panel, which convened over a Friday and Saturday in March to decide which entries would receive honors. The Gold Quill Awards are presented at a gala evening on Monday at the conference. I’m actually pretty pleased with the editing job, which was the most complex I’ve ever undertaken.
ConferenceCast will feature interviews with speakers, conference planners, members of staff, members of the IABC executive board, and individuals who plan on attending. Once the conference starts, we’ll conduct on-site interviews. We hope to podcast a few complete sessions, as well, although that’s up in the air at this point.
Grab a listen to ConferenceCast and let us know what you think by leaving a comment on the “In Session” blog.