The Hobson & Holtz Report - Podcast #75: October 10, 2005

The Hobson & Holtz Report - Podcast #75: October 10, 2005

Content summary: Listeners’ comments discussion (employee engagement; bad PR gimmick with a fake blog; how to stimulate blog comments); Cillit Bang PR debacle update; helping victims of the Pakistan earthquake; US court ruling on not identifying an anonymous blogger; Yahoo! Podcasts launches; Google’s RSS reader; CBC employee lockout follow-up; Lee Hopkins’ report; the new FIR logo; changes with FIR show notes.

Show notes for October 10, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 78-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Intro:

  • 00:31 Shel introduces the show; what’s in this edition; how to give your feedback; recording issues; new logo; show notes

Listeners’ comments discussion:

  • 04:19 Donna Papacosta likes Shel’s Towers Perrin interview (MP3, on employee engagement for The Conference Board
  • 07:12 Thomas Goetz feels informed, motivated and entertained by FIR; talks about the consequences a bad PR gimmick like the Cillit Bang debacle can have; and asks if we have recommendations for stimulating comments to a blog

News and Features:

Outro:

  • 68:05 Neville outros the show; why Thursday’s show will be recorded late Wednesday; both Shel and Neville back together as usual for next Monday’s show
  • 71:13 How to give your feedback; show notes
  • 72:32 Shel intros the podsafe music - There She Goes from Brother Love

FIR Show Notes linksLinks for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links page at The New PR Wiki. You can contribute - see the page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday October 13…

Posted by neville on 10/10 at 10:18 AM

  1. With all this talk of the manliness of Aussies and Poms on FIR 75, let me ask this:  Why not throw the Kiwis into the mix?

    On a Febraruy 2002 visit to the <a href=“http://www.tepapa.govt.nz/TePapa/English/?Skipped”> title=“Te Papa Museum in New Zealand”> Te Papa Museum, the national museum of New Zealand, in Wellington, I read that Kiwis actually consume more <a href=“http://www.vegemite.com.au/” title=“vegemite website”> vegemite, per capita, than Aussies?  Does this make the New Zealanders the manliest of all, perhaps?

    Although I lived in Australia for two years, I have tried vegemite only once, and it was on that same visit to New Zealand. The verdict? Not as revolting as I expected, but not good enough to consume a second time.

    Posted by Bryan Person  on  10/11  at  04:00 AM

  2. Folllowing-up on Lee’s report and Shel’s comments regarding the importance of a traditional web presence to go along with your blog…

    My blog, like Shel’s is closely integrated with my traditional site but I still have issues with crossover between blog readers and what I will loosely call business prospects.  I was reminded of this just a few days ago. 

    During the course of an e-mail exchange with one of my blog readers I discussed some of the blog design and MovableType development I do.  Their response, ‘Wow I didn’t know you did that, we’ll need to talk since we have a few corporate clients that have some blog projects coming up.”  I try hard not to make my blog posts too self-promotional, but I am tempted to write a post saying “This is what I do…”

    I am currently doing some re-design work on my entire site that will revamp much of this integration and hopefully provide blog readers and business prospects with a good blend of both content areas.

    Posted by Josh Hallett  on  10/12  at  04:26 AM

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