The Hobson & Holtz Report - Podcast #73: October 3, 2005

The Hobson & Holtz Report - Podcast #73: October 3, 2005

Content summary: Listeners’ comments discussion; changes to podcast show notes; PR waking up to social media; Neilsen survey on RSS subscribers; Wikipedia article posted on Wikipedia; book publishers using podcasts; blog spam forces a blog to close; Lee Hopkins report; Yahoo! to start digitizing books; US GAO publishes Ketchumgate findings; podcasting at The Conference Board.

Show notes for October 3, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon).

OPMLShow notes OPML: Get the show notes on your own PC, Mac, PDA or other device. To use this file, we suggest trying Dave Winer’s OPML Editor (for Windows).

In this Edition:

Show notes to come.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday October 6…

Posted by neville on 10/03 at 12:35 PM

  1. Gents,

    Per the discussion around show notes, wikis, etc, while I completely understand the reasons, I will say that I will very much miss the comprehensive show notes that you (primarily Neville) have been creating.  I do understand the incredible time it has taken.  I do think that moving them to a wiki where the same basic content can appear will be an interesting experiment.

    As far as a wiki for show notes, rather than setting up (and having to maintain) your own wiki, why don’t you talk to Constantin about having a little corner of the New PR Wiki where you could post your show notes?  There’s an interesting synergy there in that: a) you two wouldn’t need to maintain a wiki; and b) other visitors to the NewPRWiki would be able to pull up your show notes when searching on PR issues.  All of the valuable PR-related info from your shows would then be included with all the other PR info there. 

    Just a thought,
    Dan

    Posted by Dan York  on  10/04  at  09:14 AM

  2. Too bad the Wiki isn’t up yet. The item about Esquire reminded me of an experiment we did on the dutch blog Marketingfacts.nl last year (http://www.mediafact.nl/comments.php?id=5717_0_1_0_C) .In cooperation with the dutch advertisingmagazine Reclameweek (you could translate that to Adweek) an article was printed on the blog and readers were asked to comment on it and actually improve the article. This is less two-way than a wiki but an interesting experiment nonetheless

    Posted by Frank Meeuwsen  on  10/05  at  10:16 AM

  3. Regarding the show notes, as far as I’m concerned you’ve got the right idea. I’m sure I’m not just speaking for myself when I say that the great efforts you make into putting the show together is admirable and greatly appreciated.

    As an appreciative audience I think the least we can do is help out where we can. I’m pretty sure that no-one is going to miss the opportunity to have their link posted up.

    Regarding Dana Gardner’s post on PR waking up to blogs and podcasting. People who blog should know that there is little money in it for them. Consumers will find it hard to tie a value to the blogs they read. If the readers of the independents are given the choice of paying out a token sum or reading elsewhere you are likely to see them move on. This presents it’s own problem by forcing consumers onto “free” PR/marketing blogs that cake themselves in the spin blogging material we don’t want to see.

    Shel is quite right to point out that it is the blogosphere itself that will point out these spin blogs for what they are. Because of the close, face to face nature of the media it is greatly difficult for spin to not be seen through when put on public display.

    Neville, complete agree, this post does add to the growing nature of portraying PR as an evil profession, catching up to practicing law. There may be businesses that take do use PR in such a manner but is the job of the rest of the open blogosphere to name and shame these companies.

    Sorry for another lengthy comment. Hopefully I’ll have shifted this damned sore throat and be able to send in audio again next time.

    Posted by Dan Hill  on  10/05  at  01:20 PM

  4. Heard your issues with skype. Have you checked out Gizmo Project: http://www.gizmoproject.com/

    Matt May showed it to me. It’s a voip app that allows you to make recordings. We tried it and it was very simple.

    Great show! Alex.

    Posted by Alex Williams  on  10/06  at  12:43 AM

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