The Hobson & Holtz Report - Podcast #26: April 21, 2005

Show notes for April 21, 2005

Content summary: Listeners’ comments (on not knowing what to think about blogs; recording on an iPod; on enjoying open source marketing interview; more on character blogs; screencasting and Camtasia; on IBM intranets and good publicity; suggestions for transcribing interviews; syndicating RSS content; from our Australia correspondent); report on the Blognomics conference; don’t dismiss press releases; restrictions on employee bloggers during an acquisition; internal communication measurement; update on re-publishing blog posts.

Show notes for April 21, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Oakland Airport, California, USA.

Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Neville on what’s in this week’s show; Shel‘s traveling so pre-recorded contributions from him; how to give your feedback; show notes
  • 02:28 Comments from the last shows including 2 calls to the Comment Line and 2 MP3s

Short Takes:

  • 24:19 Blognomics - brief report on the first business blogging conference in The Netherlands
  • 34:42 Press releases - there’s still a place for a targeted vehicle that gets information to mainstream media
  • 43:23 The lawyers take control - Abobe‘s acquisition of Macromedia provides some insight into what employee bloggers can and cannot say
  • 51:00 Internal communication measurement - finding out who actually uses the company jets, not who you think uses them
  • 56:28 PR Blog Watch update

Outro:

  • 59:56 Show notes; how to give your feedback; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Peter Dean, IABC, Homer Simpson, Nicecast, Technorati, Skype, New Scientist, Dan York, iPod, Griffin iTalk, Packard-Bell, James Cherkoff, Johnnie Moore, Eric Eggertson, Steve Rubel, Jeremy Pepper, Chad Wandler, Camtasia, John Udell, del.icio.us, Heavy Metal Umlaut, Techsmith, MemberGate, Google, Bud Gibson, IBM, Adam Curry, Richard Byrom, Dragon Naturally Speaking, iPAQ 4150, eBay, Office 2003, Debbie Weil, Sallie Draper, WELS Imprint, Lee Hopkins.

Short Takes - Blognomics, RAI, Colby Stuart, Jonathan Marks, Ton Zijlstra, Elmine Wijnia, Marco Derksen, Frank Janssen, Eduard de Wilde, Guido van Nispen, Frank Meuuwsen, Krijn Schuurman, Loic Le Meur, Les Blogs, Flickr, Paul Molenaar, Web-log.nl, Joost Bon, MSN Spaces, Yahoo! 360, MSN Messenger, Feedster, Blogpulse, Gouden Gids blog, Nike, SEC, First Call, Andy Lark, Yahoo! News, Wall Street Journal, Investor’s Business Daily, Verizon News Center, Atlanta Journal Constitution, Adobe, Macromedia, Fredrik Wacka, Mike Chambers, Kevin Lynch, iRiver, Brad Whitworth, Hewlett-Packard, PR Blog Watch, Don Cowther’s 101 Public Relations, Constantin Basturea, Yahoo! RSS News feeds.

Outro - PodcastNYC, Melanie Disa, Ease The Pain, Les Blogs, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday April 25…

Posted by neville on 04/21 at 03:32 PM

  1. Thanks for the mention in the show, certainly paying for someone to do the transcripts would work out to be much easier. BTW, you kept on saying that you would talk about NewScientist and then didn’t - I guess you ran out of time.

    Posted by Richard Byrom  on  04/22  at  12:32 AM

  2. I wanted to thank you for pointing me in the direction of FeedDemon which you mentioned on your site - this piece of software is really HOT. In the past I tried various ways of getting a decent RSS feed reader and had settled for Mozilla Thunderbird because it was free and integrated well with e-mail. Your Scoble interview got me thinking about other possibilities as I liked the idea of being able to read so many feeds. I needed something that would do the podcast download and hence decided to try FeedDemon which I saw listed on your site.

    The reason I’m commenting is that a comment was raised on the Scoble interview about the possibility of an RSS dis-aggregator that could read through the feeds and decide what you need to look at. FeedDemon in my opinion does this quite well. You can set up what is called a “Watch” which searches your RSS channels for keywords that you specify. It then keeps these items in a separate folder for you to take a look at. I guess this is similar to MSN’s RSS search feature although it’s working on a much smaller set of data - I don’t think you’ve ever discussed MSN’s RSS support so that might be a worthwhile discussion point for your show.

    The other nice thing about FD is that it has a built in browser that has support for tabbed browsing. This is great because when you visit a blog using the browser it autodetects that it is a blog and you can add it to your list of channels. Mozilla Firefox has a similar feature, it shows an orange icon at the bottom of the browser page if it has RSS support and you can then add the blogs RSS feed to your bookmarks by clicking on the icon. I mention this because I notice that for your blog as well as Shel’s and the FIR blog both FeedDemon and Firefox do not autodetect that these sites are blogs. I thought I would lend you a helping hand and mention that if you want this to work you have to insert a small line of code in the header section of your index page, an example of which might be: -

    <link rel=“alternate” type=“application/rss+xml” title=“RSS 1.0” href=“http://www.oracleappsblog.com/index.php/weblog/rss_1.0/” />
    <link rel=“alternate” type=“application/rss+xml” title=“RSS 2.0” href=“http://www.oracleappsblog.com/index.php/weblog/rss_2.0/” />
    <link rel=“alternate” type=“application/atom+xml” title=“Atom” href=“http://www.oracleappsblog.com/index.php/weblog/rss_atom/” />

    Posted by Richard Byrom  on  04/22  at  01:01 AM

  3. Thanks, Richard. I’ve added these links to the <head> area of our template!—Shel

    Posted by Shel Holtz  on  04/22  at  11:33 AM

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