The Hobson & Holtz Report - Podcast #240: May 14, 2007

The Hobson & Holtz Report - Podcast #240: May 14, 2007

Content summary: Sallie’s FIR guest slot appreciated; the Media Monitoring Minute with CustomScoop; Helvetica celebrates 50; the employee role in brand innovation; low employee understanding of benefits; employers identify wellness and employee education initiatives; a manifesto for the 21st century PR firm; from CommonCraft: ways to build communities and online community ROI; Playboy and Formula One racing come to Second Life; Pew typology of information and communication technology users; listeners’ comments discussion; the music; and more.

[Message from our sponsor: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for May 14, 2007

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

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In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 17…

Posted by neville on 05/14 at 12:39 PM

  1. Just wanted to make sure everyone knew that they can get access to subscription-only sites like the Wall Street Journal through their public libraries. In San Francisco, at least, you can log in to the library site with your card number, go to the databases, and look up the publication you want.

    I also forgot to say that I *loved* Katie Paine’s comment about wet feet as a measure of the success of social media in Episode 239.

    Posted by Sallie Goetsch (rhymes with "sketch")  on  05/14  at  05:50 PM

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