The Hobson & Holtz Report - Podcast #176: September 28, 2006

The Hobson & Holtz Report - Podcast #176: September 28, 2006

Content summary: One Minute News: Getting up-to-date Google data, San Jose State University could shut off Skype on campus, Lincoln Groups wins a $13-million contract, Vocus and Business Wire enter a joint venture, WOMMA explores social media disclosure, Jupiter supports Google News, Pew issues a report on the future of the Net; a report from Dan York; Shel and Neville talk about business use of online video; listener comments; the music; and a bit more.

Show notes for September 28, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute podcast recorded live from New York City.

Download the file here (MP3, 19MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, October 2…

Posted by shel on 09/28 at 03:49 AM

  1. LOL! I totally cracked up this morning on the subway when I heard that comment about me becoming the third teammember of FIR, especially because lately I had been thinking the same exact thing. It got a bit ridiculous there - what like, 4 or 5 episodes in a row with me yapping on? :) I totally agree it’s been overkill. So Shel and Neville I’m going to leave you guys alone for a little bit, but I’ll still be listening. :) Keep up the great stuff!

    Posted by Carmen Van Kerckhove  on  09/29  at  04:09 AM

  2. Hefty and Good

    I thought you might enjoy this excerpt from a story about Leo Laporte and his TWIT podcast:


    TWiT is 120 minutes. Over 20,000 listeners in a poll said they wanted the longer format. TWiT’s audience wants it to be more technical, not less technical. Treat your audience right—they’re intelligence. Super-serve the niche. That’s critical in narrowcast media. If you’re doing a program on golf, you don’t have to appeal to people who don’t like golf. Do a program for people who love golf… Don’t dumb it down.

    Click Here for Original Story.

    Posted by Martyn Davies  on  09/29  at  06:33 AM

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