The Hobson & Holtz Report - Podcast #150: June 29, 2006

The Hobson & Holtz Report - Podcast #150: June 29, 2006

Content summary: New FIR interview posted; meeting FIR listeners in Second Life; Marketing Sherpa award winners announced; podcasts of Amsterdam conference coming; trust and reputation follow-up: Cadbury and British Airways; Dan York reports (Canada Day, hockey and the World Cup, badges at wordblog.net, LinkedIn public profiles, is spam killing the conversation?); Shell Oil’s executive PR tour in the US; Toby Bloomberg’s encounter with Jupiter Research; listeners’ comments discussion; FIR Frappr community update; the music; and more.

Show notes for June 29, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday July 3…

Posted by neville on 06/29 at 10:38 AM

  1. Hi Shel and Jangles,

    I could not wait to get home and fire up Second Life on 6pm CET today. Jangles it was a pleasure to chat with you (btw, did you already try the dancing moves we learned from Juicer?).
    Shel, I guess you were still in Real Life when I was there, but I hope to see you around some other time.

    I have posted a screenshot and some notes on the event: http://shapingthoughts.com/2006/06/30/meeting-fir-in-second-life

    Best regards,

    Marcel Goodfellow

    Posted by Marcel de Ruiter  on  06/30  at  11:40 AM

  2. Hi, Marcel. Actually, I was in the process of re-re-rebooting my computer, which had been giving me fits all morning. Sorry I missed you!

    Posted by Shel Holtz  on  06/30  at  02:49 PM

  3. Congratulations on your 150th show. Many, many thanks for all that you do.
    You asked about thoughts on the Cadbury product recall. Sadly, a great company has failed to capitalize on the opportunity these events offer. Too often these incidents are viewed as threats, so the company becomes guarded. Done right they can be a tremendous reputational boost. Bad things happen to good companies. It’s what good companies do when they occur that makes them good companies.
    The tone of Cadbury’s website and messages in the print media (I haven’t seen any broadcast, being based in the US as I am) are very defensive - and as a customer somewhat insulting.
    The Dairy Milk and the Cadbury’s websites both appear to play down the recall. Shame. As a customer it’s my number one priority. It appears Cadbury is still trying to sell me product in a happy go lucky way.
    The tone of their website statement is patronizing - I am a customer, not a consumer. And I’m not Cadbury’s anything, yet they use the phrase “Our consumers”. They also describe their actions as a”.. precautionary step.” You take a precautionary step against a threat. The Salmonella threat has already arrived.
    Their website also invites inquiries. I had to fill in too many information fields before I could submit my question, which was:” What has been judged a safe level of Salmonella in their products by the medical profession?” I’ll be interested in what they say, if they reply.
    No company in a crisis was ever accused of:
    a) over-communicating b) over-apologizing c) being over generous in their actions to protect customers d) being overly co-operative with the regulator. But if they do all of the above ( and there could still be time) they just might be able to repair some of their reputation. As it is, if they had embraced the philosophy of ‘do and inform’ from the get-go, they would have demonstrated they are a great company, with their customers’ interest at heart. I can only think they were trying to ‘keep things calm’ and hoping the crisis would go away. As it is they will spend a bunch of money with Burson. when simple actions at the right time would have helped them so much more and built their reputation rather than threatened it.

    Posted by .(JavaScript must be enabled to view this email address)  on  07/03  at  09:12 AM

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