The Hobson & Holtz Report - Podcast #511: December 21, 2009

Content summary: FIR takes a break on Christmas Eve; the FIR ID3 tag issue is resolved; Shel joined a tweetup in Birmingham, AL; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore; News That Fits: Google Earth comes to Audi, wifi hotspots on Ford wheels, finding a social media agency that knows what it’s doing, Guinness lets UK drinkers create virtual worlds, the intention web; listeners’ comments discussion; music from Thomas Radman; and more.

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For Immediate Release: The Hobson & Holtz Report, for December 21, 2009: A 66-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.

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So, until Monday December 28…

Posted by neville on 12/21 at 12:04 PM

  1. I enjoyed your discussion on finding a social media agency that knows what it is doing, and I agree it’s a discussion we may be having for some time.

    On a related note, Chris Garrett recently wrote at the Social Media Examiner on
    Outsourcing Social Media - Good or Bad Idea (http://bit.ly/5zX4Cx). It’s a worthwhile read in that he talks about what companies should and should not consider outsourcing to a social media agency.

    Writes Chris, ... “Many companies are not just looking for help but offloading all their activity onto an outside agency who is not integrated into the company but still representing them in social media.

    He talks about what items a company could safely outsource:

    Where outsourcing works best is when a personal response is not necessary, when anyone can follow a simple system or where the task is taking your work and enhancing it. It is at its worst when the experience feels fabricated, deceptive or dismissive.

    His bottom line is: avoid outsourcing your relationships.

    This post also relates back to the discussion you had two shows ago on social media scams, and Sally’s example.

    Enjoy the holidays. I’ve been an avid listener of FIR for several years now, and regularly recommend your podcast to friends and colleagues. Congrats on your upcoming 5 years!

    Posted by Cindy Stephenson  on  12/23  at  09:04 PM

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