FIR Report: IABC EuroComm 2008

IABC EuroComm 2008

The seventh annual IABC EuroComm Conference took place in Barcelona, Spain on February 4-5, 2008.

This professional development event, organized by IABC Europe and Middle East Region in cooperation with La Salle University, Barcelona, brought together communicators from across the region to learn and share best practices, examine case studies and discuss the latest developments in communication planning, practice and analysis.

Further information on The EuroComm Blog 2008.

FIR listener and IABC member Ronna Porter was there and provides commentary and opinion about the event, the programme and some of the sessions.

About our Commentator

Ronna PorterRonna Porter is a director at Sound Strategies Ltd. She brings in-depth experience in integrated, strategic marketing and communications for some of the world’s leading technology and telecommunications brands. Both in-house, and as a consultant for Report International, Hill & Knowlton and Citigate Corporate, she has directed cross-border programmes for Compaq Computer, Oracle, Motorola, Shell Services International, and BT.

Merging her sector and discipline expertise, Ronna is passionate about the challenges and opportunities that technological development brings to successful corporate and marketing communications, and its impact on continuous brand development. Ronna holds an MSc in Public Relations from the University of Stirling, plus a BA (Hons) in Commerce (with Marketing) from Napier University of Edinburgh.

Ronna blogs at Have your say about Sound.

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This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 02/16 at 09:30 AM

  1. Great review, Ronna - thanks. Just a note to say that the third panellist alongside Marc Wright and myself on the social media panel was Giles Colborne of cxpartners

    Posted by Yang-May Ooi  on  02/16  at  01:29 PM

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