FIR Book Review: YouTube for Business, by Michael Miller

YouTube for BusinessYouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget.”

Get this podcast:

YouTube for Business: Online Video Marketing for Any Business by Michael Miller

Publisher: Que
Hardcover, 368 pages
Published January 2012 (2nd edition)
ISBN-10: 078974726X
ISBN-13: 978-0789747266

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/20 at 08:01 AM

  1. Having your business on Youtube really is an amazing thing instead of T.V commencials. It’s good to have them both.

    Posted by Jean-Philippe Maltais  on  12/15  at  01:04 AM

  2. As an Internet Marketer, I am very much agree with this post because Youtube is one of the easiest and fastest way to advertise a product or even a site. It would help your site gain more visitors and you can gain more profits as well.

    Posted by David Pascht  on  12/16  at  11:41 PM

  3. YouTube has become very powerful in the world of business.  It’s a low cost way to get content to the world.  I love that YouTube is offered as an app on some T.V.‘s!  Great post, Thanks for sharing!

    Posted by Aaron Rogers Jr.  on  12/17  at  11:47 PM

  4. Video Marketing is a key aspect to a successful marketing campaign, but it can be time consuming still it reach to success top level because person got whole relevant information without any hassle.

    Posted by Girin Jackson  on  07/16  at  04:03 AM

  5. I read this book already and i like the SEO content of this book. The best thing is that in this book, the author uses the same method for promoting his youtube videos. So, this make me to follow this vlogger method blindly.

    I recommend this book for any vlogger who want to get more customers for their services.

    Posted by Gaurav Sharma  on  02/16  at  09:04 AM

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