Hobson and Holtz

The Hobson & Holtz Report

Monday, January 09, 2012

The Hobson & Holtz Report - Podcast #633: January 9, 2012

Content summary: New FIR Book Review (The Like Economy) and FIR Video Interview via Google+ Hangout (Eric Schwartzman) are up; interviews with John Clemons, Bob Fine coming; inaugural FIR Book Club conversation with guest author Christopher Barger set for January 27; discount for FIR listeners signing up for Social Media Monitoring Training in London with Marshall Sponder on January 26; announcing free FIR/GaggleAmp webinar on January 31; News That Fits: PR effort to find a solution for Wikipedia restrictions and the CREWE initiative; Michael Netzley reports from Singapore on the shark’s fin soup controversy heading into Chinese new year, and more; Ragan promo; London Olympics 2012 organizers clamp down on social media; listener comments; the Media Monitoring Minute with CustomScoop; long-term benefits to short-term social media campaigns; Dan York reports on augmented reality, the Consumer Electronics Show, and more; TemboSocial promo; is HR behind the curve on virtual work?; music from John Kadlecik; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 9, 2012: A 70-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 16…

Posted by neville on 01/09 at 11:25 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, January 02, 2012

The Hobson & Holtz Report - Podcast #632: January 2, 2012

Content summary: We start our 7th year of FIR on January 3; FIR Book Review by Bob LeDrew of ‘ROI of Social Media’ posted, more coming; the FIR Book Club launching this month on BlogTalk Radio, first guest author is Christopher Barger; upcoming FIR Interview this week with Eric Schwartzman about AirBNB; News That Fits: FDA’s social-media ‘guidelines’ befuddle Big Pharma; Dan York reports on the decline of text messaging, the forthcoming Consumer Electronics Show, and more; Ragan promo; listener comments; three emerging technologies starting to have an impact in communications: augmented reality, content curation, HTML5; the Media Monitoring Minute with CustomScoop; the world’s businesses are going social say Cap Gemini and MIT; Michael Netzley reports from Singapore on a lawsuit between Singapore Press Holdings and Yahoo over copyright, and troubling media narrative around collapsed property prices in China; TemboSocial promo; a lawsuit may determine who owns a Twitter account (and a LinkedIn one); music by The Scarred; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for January 2, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 9…

Posted by neville on 01/02 at 11:02 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, December 26, 2011

The Hobson & Holtz Report - Podcast #631: December 26, 2011

Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual McKinsey study on the adoption of social technology in the enterprise; Michael Netzley reports from Singapore with the top five communication stories for Asia in 2011; Ragan promo; agency and client part company, therefore client doesn’t need PR assistance, right? What Twitter and Edelman can tell us; is your company making the most out of Slideshare?; the Media Monitoring Minute with CustomScoop; Dan York reports on GoDaddy and SOPA, and more; Facebook brand pages under attack from activists: GM re Saab, Nescafe, Chiquita; TemboSocial promo; listener comments discussion; music from The Cymatics; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 26, 2011: A 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 2, 2012…

Posted by neville on 12/26 at 11:27 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, December 12, 2011

The Hobson & Holtz Report - Podcast #629: December 12, 2011

Content summary: FIR Interview with Sprinklr.com founder and CEO Ragy Thomas is up, Shel’s Blogworld presentation up as an FIR Speakers & Speeches podcast; Hubspot launches MarketingGrader; an intro from our podsafe artist, Lila Rose; News That Fits: When it rains for Bell Pottinger, it pours in PR ethics kerfuffle; Ragan promo; Michael Netzley in Singapore interviews Dan Tisch, head of Global Alliance, about takeaways from Muslim PR conference in Malaysia, and more; Olivier Blanchard says “Don’t ask an executive what’s the ROI of his BlackBerry”; the Media Monitoring Minute with CustomScoop; government and social media: who’s best with Twitter, policies?; Dan York reports on the new Twitter, and more; TemboSocial promo; listener comments; GaggleAmp update; working the Christmas party; music from Lila Rose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 12, 2011: A 71-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 19…

Posted by neville on 12/12 at 11:27 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, December 05, 2011

The Hobson & Holtz Report - Podcast #628: December 5, 2011

Content summary: Update on PRSA’s #PRDefined campaign; News That Fits: Carrier IQ and the FUD factor; Dan York reports on Facebook buying Gowalla, Indian government asks Google and Facebook to block content, and more; Ragan promo; Atos Origin CEO bans internal email; social media self-promotion: resisting the temptation; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on Bye Bye Rico, Air New Zealand’s use of a murder mystery to end a successful mascot campaign, and the struggles with group buying websites in China; listener comments; TemboSocial promo; music from 2 Headed Cow; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 5, 2011: A 69-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 12…

Posted by neville on 12/05 at 11:23 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, November 28, 2011

The Hobson & Holtz Report - Podcast #627: November 28, 2011

Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA’s #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in Japan, Qantas Twitter kerfuffle; Ragan promo; what companies can learn from TripAdvisor blackmails; listener comments; mobile and QR codes are the latest trends in recruiting; the Media Monitoring Minute with CustomScoop; Dan York reports on SOPA, the formal death of Google Wave, GigaOm’s 10 years of blogging, and more; fake forum comments are eroding trust in the web; TemboSocial promo; music by The Scarred; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 28, 2011: A 65-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 5…

Posted by neville on 11/28 at 11:14 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Monday, November 21, 2011

The Hobson & Holtz Report - Podcast #626: November 21, 2011

Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the Dell B2B Huddle at Google coming soon (if you have time and audio-editing skills, we’d love some volunteer help); GaggleAmp update; News That Fits: Have your say in redefining public relations in the age of social media, an initiative from PRSA, IABC, AMEC, IPR, and others; Dan York reports on no Flash in the Ice Cream Sandwich, Facebook ‘over-sharing’, and more; Ragan promo; YouTube and corporate apologies; listener comments; is a Twitter follower worth $2.50?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on North Korea’s 3G mobile network, and dominant social networks in China; one disgruntled employee’s campaign to save Thanksgiving; TemboSocial promo; music from Leftover Salmon; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for November 21, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 28…

Posted by neville on 11/21 at 11:19 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

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