Hobson and Holtz

The Hobson & Holtz Report

Monday, September 10, 2012

The Hobson & Holtz Report - Podcast #668: September 10, 2012

Intro: FIR Speakers and Speeches of the #TAGtribe panel discussion in London is up; IABC’s CW Bulletin focuses on Wikipedia;

Quick News: Connectify gets its Kickstart(er), and then some; Kred rolls out Kred for CRM; WordPress live-blogging plugin released (but with a critical bug); content marketing budgets rise, social media dominates; Ragan promo;

News That Fits: Information overload was a myth all along; Dan York reports on video and hashtags at US political conventions, a trip to Montenegro, Nokia’s apologies, and more; the Media Monitoring Minute with CustomScoop; the forthcoming PR war over fracking; listener comments; communications planning has to account for two screens says new report from Google; TemboSocial promo; Michael Netzley reports from Singapore with a request to action by FIR listeners on social media and recruiting, reports on Samsung’s blogger relations fiasco and tools for automatic cross-posting to Western and Chinese social media platforms; BBC guidance on headline-writing for SEO valid for every online writer not only journalists;

Music from Annie Stevenson; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for September 10, 2012: A 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 17…

Posted by neville on 09/10 at 11:05 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, September 03, 2012

The Hobson & Holtz Report - Podcast #667: September 3, 2012.

Content summary: FIR Interview with Brian McNely on Instagram as a medium for image-power is up; Quick News: social media empowers fans to help a local business defend itself against a corporate bully as Kevin Campbell-Wright explains; Google to integrate Google Plus elements into enterprise offerings; Sean Carlos analyses the potential of social influence scores by Klout, Kred and PeerIndex; report shows how top brands are using Instagram; Ragan promo; News That Fits: addressable TV ads take step forward in US with Allstate experiment; Michael Netzley reports on a black eye for Singapore’s Diner en Blanc; the Media Monitoring Minute with CustomScoop; Buzzfeed’s report to its publishing partners reveals social media trends; listener comments; Denmark pioneers hi-tech graveyard memorials with QR codes; TemboSocial promo; Dan York reports on running with Chip Griffin, more steps with App.Net, Skype hits 9 years, and more; the Condescending Corporate Brand Page on Facebook; music from Yonder Mountain String Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for September 3, 2012: A 71-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 10…

Posted by neville on 09/03 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 27, 2012

The Hobson & Holtz Report - Podcast #666: August 27, 2012

Content summary: Shel’s still in São Paolo thanks to Tropical Storm Isaac; what’s behind the number ‘666’?; Giovanni Rodriguez interview is up; Quick News: Facebook launches Edge Studio for agencies, is Feedburner about to be closed by Google?, new features could lure more brands to Instagram, add your social media marketing tip to GaggleAmp’s blog; Ragan promo; News That Fits: McKinsey study ‘Unlocking Value and Productivity Through Social Technologies’; Dan York reports on US political conventions and the media, and more; the Media Monitoring Minute with CustomScoop; if you want to shop at Jasu, you’ll need a Klout score of at least 40; more Klout: Chevy offers 3-day test drive to well-connected drivers with high Klout scores; social is the new DNA says Movenbank who wants you to know your CRED score; listener comments; Feds try Facebook approach to crowdsource improvements to financial rules; TemboSocial promo; no report this week from Michael Netzley in Singapore; Prince Harry, naked pics and ‘What Happens in Vegas (Doesn’t) Stay in Vegas’; music from Stereomaniacs; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 27, 2012: A 82-minute podcast recorded live from São Paolo, Brazil, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 3…

Posted by neville on 08/27 at 08:04 AM
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Monday, August 20, 2012

The Hobson & Holtz Report - Podcast #665: August 20, 2012

Content summary: FIR Interview with Giovanni Rodriguez coming; Mitch Joel to guest co-host FIR on Oct 8; Mark Story has a new job; listen to the Online Marketing and Communications podcast from Jon Buscall in Sweden; is anybody having problems seeing the FIR logo in the iTunes podcast app?; Quick News: Cinch.fm closes down; podcast apps make their way back to iTunes; WalMart censors Thomas Hawk’s Facebook comments about wife mugged in front of store; Ragan promo; News That Fits: the Progressive Insurance kerfuffle; Michael Netzley’s Asia report from Singapore; the Media Monitoring Minute with CustomScoop; if you’re hiring for a social media management role, here’s how to define your candidate skills profile says Olivier Blanchard; listener comments; TemboSocial promo; Dan York reports on App.net, and more; FastCompany is crowdsourcing "The Rules of Social Media": add your perspective; music from The Felice Brothers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 20, 2012: A 78-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 27…

Posted by neville on 08/20 at 11:13 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 13, 2012

The Hobson & Holtz Report - Podcast #664: August 13, 2012

Content summary: FIR Interview with Cisco’s John Earnhardt posted; Quick News Clips: your FIR co-hosts inspire a PRSA press release about ethics in public relations; try The Crisis Show, a G+ Hangout podcasty thing; HuffPostLive video launches; Connectify Dispatch on Kickstarter; Google Buys Frommers; Ragan promo; News That Fits: online influence scoring is about the context not a single metric says Kred’s Andrew Grill; Dan York reports on App.Net funding and the new version of WordPress’ mobile app for iOS; the Media Monitoring Minute with CustomScoop; Australian Facebook commenting ruling: the example of Smirnoff and the wider implications for advertisers (and Facebook); listener comments including a report from Suresh Babu in India; TemboSocial promo; Michael Netzley reports from Singapore on mobile information services get critical weather updates to India’s rural farmers, and more; music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 13, 2012: An 77-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 20…

Posted by neville on 08/13 at 11:07 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, August 06, 2012

The Hobson & Holtz Report - Podcast #663: August 6, 2012

Content summary: FIR Interview with IABC executive director Chris Sorek published; new interview with Cisco’s John Earnhardt coming; Canada’s super holiday; Be Positively Social on August 14, says Frank Eliason; Ragan promo; News That Fits: Is the PR world underestimating Reddit’s importance?; Michael Netzley reports from Singapore on social media used for recruiting in China, and more; the Media Monitoring Minute with CustomScoop; with influence rank, Salesforce.com shows the shape of recruitment to come; listener comments; new angles on content marketing; TemboSocial promo; Dan York reports on Mars Curiosity, the Olympics via VPN, radio and podcasting, and more; how Alaska Airlines is addressing online criticism; music from Anouschka; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for August 6, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 13…

Posted by neville on 08/06 at 11:18 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, July 30, 2012

The Hobson & Holtz Report - Podcast #662: July 30, 2012

Content summary: FIR Interview with Philip Sheldrake and Stephen Waddington on "Share This" published; interview with Chris Sorek, IABC executive director, coming; how to run an effective tweetup: #EalingTU shows the way; Ragan promo; News That Fits: how social should business leaders be, or how much more do you need convincing?; Dan York in Vancouver, Canada, responds to Brian Person’s comments about the new iPhone podcasts app, Instagram, and more; the Media Monitoring Minute with CustomScoop; The Chik-Fil-A controversy and social media; listener comments including Ari Adler on the sorry state of journalism; #NBCFail at #London2012; TemboSocial promo; Americans are more comfortable engaging online than in person says survey; music from Fifteenth Summer; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for July 30, 2012: An 84-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 338 7960 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday August 6…

Posted by neville on 07/30 at 11:20 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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