Interviews
FIR Interviews
Wednesday, July 07, 2010
FIR Interview: Jennifer Cohen on Uni-Ball Facebook campaign
Uni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised the campaign, Steve Rubel had problems with the way many organizations have employed Facebook pages.
Jennifer Cohen, co-founder and president of Something Creative LLC, worked on the Facebook component of the Uni-ball campaign and, in this FIR interview, explains why the social network was chosen, how the Uni-ball website was factored into the equation, and the kinds of results the campaign produced. During the course of the interview, Cohen answers each of the criticisms leveled by Robles, McCollum and Rubel.
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About our Conversation Partner
Jennifer Cohen is president of Something Creative LLC, a marketing boutique focusing on digital strategies through online initiatives and social media. Jennifer has worked on many large company brands to initiate an online presence and to emphasize the integration of on and offline marketing as one synergistic marketing effort.
Follow Jennifer on Twitter: @jenz036 or visit her LinkedIn profile.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, July 06, 2010
FIR Interview: Jack Holt, Sr. Strategist for New / Emerging Media, U.S. Department of Defense
The U.S. Department of Defense (DoD) in February adopted a new policy toward staff access to social sites such as Facebook, MySpace, Twitter, YouTube and others. The policy—which everyone covers Pentagon-based staff to soldiers in the field—calls for open access—or, as stated on the Defense Department’s Social Media Hub: “...the default for the DoD non-classified network (the NIPRNET) is for open access so that all of DoD can use new media.” In this FIR interview, co-host Shel Holtz speaks with Pentagon new and emerging media strategist Jack Holt about the rationale for the decision and the implications for the DoD.
Get this podcast:
- Download the MP3 file (12.6Mb, 31:32)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About our Conversation Partner
Charles J. “Jack” Holt, APR is the Sr. Strategist for Emerging Media for the Department of Defense developing communication strategies and tactics incorporating New Media tools with traditional Public Affairs channels to maximize the effect of DoD communication efforts. Holt has briefed senior leaders on New and Social Media and conducted strategy sessions to address corporate level strategic objectives.
Jack is a member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.
For those curious about Jack’s reference to his father, a Hollywood actor, he was Tim Holt, who appeared in more than 70 films, including “Treasure of the Sierra Madre” and “My Darling Clementine.”)
The DoD directive on social media appears below:
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, July 02, 2010
FIR Interview: Caroline Kealey on Results Map
Results Map™ is an online tool for developing a comprehensive strategic communication plan. Developed following several years of research, ResultsMap was unveiled at the IABC World Conference in Toronto by Caroline Kealey, the founder of Ingenium Communication who developed the resource. In this interview, Kealey discussed with Shel Holtz the inspiration for ResultsMap, how it was developed and how it works.
Get this podcast:
- Download the MP3 file (9.62Mb, 23:58)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About our Conversation Partner
Caroline Kealey is nationally recognized in Canada as an expert in strategic communications with over 20 years experience in the public, private and not-for-profit sectors. The CEO of Ingenium Communications, she is the author of IABC’s Web Strategy Template, and has published internationally on topics such as measurement, social media and results-based strategic communications planning.
She is also the developer of the Results Map™, a fully interactive online tool for strategic communications planning. The product was launched at the IABC World Conference in Toronto last month and provides communicators with videos, podcasts, tools, templates, tips, dashboards and samples.
Caroline was recently selected as a finalist for Canada’s Sara Kirke Award for Women Entrepreneurship and her firm is the winner of a 2010 IABC Excel Award for crisis communications. Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Political Science.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Friday, June 18, 2010
FIR Video Interview: Chris Hall and Natasha Nicholson Demonstrate “Discovery”
IABC—the International Association of Business Communicators—launched the beta version of the member-only service Discovery at the World Conference in Toronto earlier this month. According to the Discovery site, “Discovery is a powerful, new, online tool that will help you find the content you need—fast. More than a search engine, Discovery is a gateway to a vast array of business communication best practices, templates, research, how-to information and more. It’s your virtual library and librarian in one, taking just seconds to give you what you need.”
In this FIR video interview, Operations SVP and CIO Chris Hall and Publishing VP Natasha Nicholson offer a guided tour of Discovery at the IABC booth at the world conference.
Get this podcast:
- Download the MP4 file (41.6Mb, 12:42)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, May 31, 2010
FIR Interview: Linda Johannesson and Christopher Swan on the Upcoming IABC Unconference
For the first time, the IABC World Conference—set to begin this coming Sunday in Toronto—will be preceded by an unconference. Several online properties have been developed around the “Toronto Talks” unconference, including a central repository of information and interactivity at a http://grou.ps/torontotalks. Here’s what the IABC’s website has to say about the unconference:
From the newest online social networks to the latest internal microblogging tools, social media are changing all the time. How does a communicator keep up? At the “2010 Unconference: Emerging Communication Channels,” attenders will come together for a series of collaborative sessions to share case studies, best practices and technology tips. It’s the wisdom of the crowd at its finest!
In this unconference, you will learn:
- How to incorporate emerging communications programs into the larger communications mix
- Why “shiny object syndrome” will lead you astray
- How to use social media tools to strengthen internal communications.
The unconference facilitators include Bryan Person, Jeremy Schultz, Christopher Swan and Linda Johannesson. In this FIR interview, Johannesson and Swan discuss the origins of the conference and what attendees can expect.
Get this podcast:
- Download the MP3 file (7.88Mb, 19:36)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About our Conversation Partners
Linda Johannesson is a strategist, marketer, communicator, brand champion, connector, relationship manager, blogger and social media advocate who believes that technology, innovation, conversation and community are essential in creating effective marketing and communication solutions.
My 20+ years of marketing and internal communications experience includes projects that showcase a trademark use of new media and emerging technologies. My portfolio includes a variety of professional service branding and integrated marketing campaigns, product/service launches, change management communications, website redesign, blog creation and management, and the development of project wikis, online discussion forums and personal learning networks..
Christopher Swan is the Manager of Training & Communication, at The Walt Disney Company. He is responsible for training and employee communications, including intranets, branding, social media, and technology. Christopher has been devoted to reinventing intranets and core communication standards to empower employees and to change the corporate culture throughout Disney. Christopher’s excitement for information and the future drives his passion to make a positive footprint in all of his spaces.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Thursday, May 27, 2010
FIR Interview: Eric Groves on ConstantContact acquisition of NutShellMail
ConstantContact, one of the better-known names in the commercial email business, recently announced the acquisition of NutShellMail, which aggregates social content and delivers it to your inbox. In this interview, FIR co-host Shel Holtz speaks with Eric Groves, ConstantContact’s senior vice president of Global Market Development, Eric Groves, about the rationale for the acquisition and the future integration of social media with email.
Get this podcast:
- Download the MP3 file (9.55Mb, 22:26)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About our Conversation Partner
Eric Groves is Constant Contact’s Senior Vice President of Global Market Development.
Eric has been with Constant Contact® since January 2001 and built the sales and business development departments from the ground up, helping propel Constant Contact’s growth to more than 370,000 customers today. In his role, Eric oversees the recruitment, education, and training of small businesses and organizations worldwide. Eric developed Constant Contact’s Power of Relationships Program, an educational outreach program for small businesses, associations, and nonprofits offered globally by Constant Contact via live seminars and online webinars. This program provides small businesses and organizations with a comprehensive foundation on how to build successful, lasting customer relationships. In addition to worldwide strategy and market development.
Eric is the author of The Constant Contact Guide to Email Marketing, a comprehensive guide to leveraging email marketing to build customer relationships and drive business success, and is a frequent speaker across the country. Eric has addressed thousands of attendees on behalf of the Small Business Administration, US Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Tuesday, May 18, 2010
FIR Interview: New Media Author and Speaker Amber Mac
In this FIR Interview, listener Kris Gallagher talks to new media personality Amber MacArthur—better known as Amber Mac—about her new book, “Power Friending.”
Get this podcast:
- Download the MP3 file (2.83Mb, 7:00)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone or Android device
About our Conversation Partner
Amber MacArthur is a new media host/producer, strategist, and speaker. Most recently Amber worked at Citytv as its New Media Specialist in 2006, reporting on new media and interactive news and trends on a national news program and hosting/producing Webnation, a half-hour current affairs program about internet culture. Prior to Citytv, Amber spent two years working as a TV host/producer with tech guru Leo Laporte at G4techTV, a national television channel entirely devoted to technology.
Amber also developed “commandN,” a popular video podcast that covers online and offline technology trends. Aside from experience in the broadcast industry, Amber spent four years as a web strategist at Razorfish and software start-up HigherMarkets, both in San Francisco. She also worked as a web strategy manager for Microsoft Canada, but she is a Mac fan at heart.
About Our Interviewer
Kris Gallagher is Internal Consultant in the Marketing Communications department at DePaul University and a regular commenter to FIR.Kris’s previous positions include manager of Marketing Communications at the Illinois Masonic Medical Center; and Staff Specialist in the Public and Member Communications department at the American Hospital Association. She is a graduate of the Kellogg School of Management.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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