Interviews

FIR Interviews

Wednesday, January 11, 2012

FIR Interview: John Clemons, Interim Executive Director, IABC

IABC

Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader.

It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as Interim Executive Director of the International Association of Business Communicators (IABC) in early January as the association leadership pursues its search for a new permanent leader.

In this FIR Interview, Clemons discusses his new role with co-hosts Neville Hobson, ABC and Shel Holtz, ABC - both long-time IABC members - starting with his reasons for accepting it on an interim basis. In a wide-ranging discussion, Clemons outlined his vision as interim leader, explaining what he intends to accomplish. He paid tribute to the leadership tenure of IABC President Julie Freeman, ABC, APR, who retired at the end of 2011 after a decade in the role.

And he spoke of present issues and challenges confronting the profession and IABC at a time of continuing change and evolution in society and in business that he intends to address, including the effects and potential of social media, the importance of diversity, the international aspects of IABC, and more.

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About our Conversation Partner

John ClemonsJohn G. Clemons, ABC, APR, is a senior executive and consultant with an  award-winning record of success in corporate and organizational communications. He has special expertise providing strategic counsel and support for top executives and corporate officers of Fortune 500 companies.

His most recent position was corporate director of community relations at Raytheon Company in Dulles, Virginia, where he was responsible for the development and execution of a community involvement strategy for the greater Washington, DC, Maryland and Virginia region, as well as corporate outreach initiatives. Clemons’ career has also included leading all areas of professional communications for several Fortune 500 companies, as well as newspaper journalism and magazine writing and editing.

Clemons has a strong history of leadership with IABC. He served as the association’s chairman 2001-2002 and has served on the international executive board for more than six years. He has also been a member of IABC’s multiculturalism committee, the 1996 international conference planning committee, a trustee for the IABC Research Foundation 1997-1998, judged the EXCEL award, and been a member of the Communication World advisory panel. He has contributed to several IABC publications and is a frequent speaker at IABC conferences at the international and local levels.

Connect with John on Twitter: @jgclemons.

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by neville on 01/11 at 01:27 PM
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Thursday, January 05, 2012

FIR Video Interview with Eric Schwartzman on Collaborative Consumption

Eric Schwartzman joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount his less-than-satisfactory experience with AirBnB while attending Le Web in Paris this past December. The experience prompted thinking about collaborative consumption services in general. These are services that connect buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and address issues that arise as a result of the transaction.

Connect with Eric at @EricSchwartzman

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 01/05 at 01:49 PM
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Sunday, December 11, 2011

FIR Video Interview: Sprinklr.com Founder and CEO Ragy Thomas

Sprinklr.com is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview—conducted over the latest iteration of the Google+ Hangout (with its ability to include screencasts)—Thomas explains the origins of Spinklr how it works and who’s using it. The audio quality isn’t the greatest, but the information about the platform is worthwhile for organizations seeking insight into managing multiple social accounts and channels across a variety of brands and business units.

Connect with Ragy at @RagyThomas

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Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/11 at 12:50 PM
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Monday, November 14, 2011

FIR Interview: Tony Loftis on using social media to find his missing daughter

UPDATE: Allie has been found and is safe. Limited information here.

imageTony Loftis’s daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass—part of Tony’s communications network in Boston—reached out to FIR about conducting an interview to help get the word out.

Tony—a member of the PR community in Boston—is using social media to spread the word and speed Allie’s return. In this interview with FIR co-host Shel Holtz, Tony discusses the tools and strategies he’s been employing. If you live in the New York area, please keep your eyes peeled for Allie; details on reporting sightings appear below. All FIR listeners, please spread the word.

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About our Conversation Partner

imageTony Loftis is currently a consultant with a high business transformation consultancy. He has 12 years experience in high tech public relations, marketing and community relations, Mr. Loftis has overseen and run a wide range of public relations and industry analyst programs. Previously, was a Team Lead at the Davies Murphy Group, where he works a full range of communications and marketing programs for both emerging companies and household brands. Mr. Loftis got his start in public relations at Lois Paul and Partners.

Prior to entering the high tech PR agency world, Mr. Loftis worked in the related field of community relations. In this capacity he developed community relations plans for a multi-million dollar wastewater treatment program that affected several hundred thousand residents and commuters. On that project he served as the first point of contact for the community’s questions and needs, and also designed and developed content for the project’s Web site.

Mr Loftis has a BA from Tufts University and a graduate certificate in public relations from Emerson College.  He is a resident of the Wayland, Massachusetts.

If you sight Allie, please call the New York City Missing Persons detectives at 212-694-7781.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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Posted by shel on 11/14 at 12:57 PM
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Sunday, November 13, 2011

FIR Interview: Chad Warren on Adobe SocialAnalytics

imageWhen Adobe announced Adobe SocialAnalytics earlier this year, and offered it under open beta in May, the news attracted close attention from enterprises keen to learn more about aggregating activity from social networks and online communities that gives them actionable insights into how that activity impacts key business metrics and brand perceptions.

In this FIR Interview, co-host Neville Hobson met with Chad Warren, Senior Manager, Product Marketing for Social Media at Adobe’s headquarters in the US, to discuss Adobe SocialAnalytics at the UK launch event in London on November 10.

During a wide-ranging conversation, Chad explained how Adobe SocialAnalytics works and what it does for the customer; what type of organization will use it and for what purpose; and some clear perspectives on the evolving marketplace for social media analysis products and services especially in relation to consolidation (eg, Salesforce’s acquisition of Radian6 earlier this year), fragmentation, and major entrants to the market such as Adobe.

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About our Conversation Partner

Chad WarrenChad Warren has spent the last 12 years designing and executing highly successful digital marketing strategy for brands including The Walt Disney Company, Best Buy, Microsoft, Expedia, Levi’s and Hawaiian Airlines.

In his current role, he sets direction for Adobe’s social media solutions within the Adobe Digital Marketing Suite and directs all related marketing.

Connect with Chad on Twitter: @chadwarren.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 11/13 at 12:17 AM
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Sunday, November 06, 2011

FIR Interview: Healthcare Social Media Specialist Chris Boyer

Chris Boyer found more FourSquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geolocation service. In this FIR interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

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About our Conversation Partner

imageChris Boyer is Director of Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington D.C. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.

Connect with Chris on Twitter: @ChrisBoyer.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 11/06 at 03:32 PM
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Thursday, October 06, 2011

FIR Interview: Darin Diehl, AVP, SunLife Canada Web

imageSunLife Canada, the financial services company, has joined the growing ranks of companies producing non-marketing content. The effort, BrighterLife.ca, provides text and video—with infographics coming—to help people looking for information on how to handle a variety of financial situations. And the material is not designed to pitch SunLife services or products.

In this FIR interview, co-host Shel Holtz speaks with SunLife Assistant Vice President Darin Diehl, who is responsible for BrighterLife, about the origins and goals of the site, its performance to date and plans for its future.

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About our Conversation Partner

imageDarin Diehl is currently Assistant Vice President, Canadian web sites at Sun Life Financial Canada. His role is largely focused on digital content strategy and he leads the team that produced the recently launched brighterlife.ca - a social media-powered, consumer-focused portal . Prior to joining Sun Life in 2010, Diehl was Publisher and Executive Editor at the investor social networking site, Stockhouse.com. He spent five years at Rogers Publishing, where he was Executive Editor and Associate Publisher of Advisor.ca. During the 1990’s he was part of a team at Global Strategy mutual funds that created an innovative practice management and news service for Canadian financial advisors. He started his career as a broadcast journalist at Standard Broadcast News where he rose to National News Director.

Connect with Darin on Twitter: @DarinDiehl.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 10/06 at 11:11 AM
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