Show Notes

LInks to items mentioned in the podcast

Monday, April 16, 2012

Speakers & Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

imageNeville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform independent listeners into an engaged community. The presentation included audio clips of familiar FIR voices including correspondents Dan York and Michael Netzley, as well as other PR podcasters, and explored how the communities these podcasts build can be attained by businesses.

You can listen while following along with the PowerPoint deck below:

How Podcasting Can Build a Community
View more PowerPoint from firslideshare

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/16 at 05:46 AM
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Monday, April 09, 2012

The Hobson & Holtz Report - Podcast #646: April 9, 2012

Content summary: FIR Interview with Sprint’s Sara Folkerts is up; Shel and Neville will be in Amsterdam this week at the 2012 International Social Media and PR Summit; FIR Tweetup in Amsterdam on Tuesday evening #firtweetup; News That Fits: Pinmania - ten ideas for businesses using Pinterest, Pinterest is the third most popular social networking site in the US, Kotex earns praise for first full-blown Pinterest campaign, Homes.com white paper on what works best on Pinterest, Pinterest is driving sales, magazines racing to capitalize on Pinterest, VentureBeat list of Pinterest clones; Ragan promo; Dan York reports on a Wall Street Journal report on privacy and Facebook apps, and more; the rise of e-reading; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the going rates for buying positive news coverage in China, and more; listener comments; TemboSocial promo; Canadian managers still skeptical of remote work; music from 3Kisses; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 9, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 16…

Posted by neville on 04/09 at 12:30 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, April 05, 2012

FIR Interview: Sprint’s Sara Folkerts

imageIf you tweet a problem or complaint about your Sprint mobile service or device, you’re likely to hear back pretty quickly from a Sprint Ninja, an employee volunteer who will work to resolve your issue. While some Ninjas engage in this kind of customer support, others are brand evangelists. They all undergo training, and the effort has resulted in a measurably improved reputation for Sprint.

In this FIR Interview, FIR co-host Shel Holtz speaks with Sara Folkerts, who works in internal social media at Sprint and is heavily involved in the Ninja program. She discusses the origins of the Ninjas, what they do, how they’re trained, the results it has achieved, and where the program is heading.

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About our Conversation Partner

imageSara is passionate about sharing, communicating, transparency and being open-minded. This has led her to her current job as a community manager and social media evangelist at Sprint. In addition to her role as community manager, Sara leads the Ninjas program at Sprint. The Sprint Social Media Ninjas is a group of empowered employees who want to connect with customers and spread the “gospel” of Sprint in social media. Sara has presented on internal social media strategies at several conferences and at other companies. Where can you find her? On Twitter, of course! @saramiller.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 04/05 at 05:58 PM
Show Notes • Interviews • (1) Comments • Permalink

Monday, April 02, 2012

The Hobson & Holtz Report - Podcast #645: April 2, 2012

Content summary: Neville and Shel are both traveling, but Shel’s solo this week with a contribution from Neville; two new interviews are up, one with Dachis Group CTO Erik Huddleston and the other with PulsePoint Group’s Michael Gale and Jacklyn Allgayer about the new study, “The Socially Engaged Enterprise;” another interview is coming later this week with Sara Folkerts of Sprint on the mobile company’s program to train employees to represent the organization in social channels; a new blog worth looking at is PR Examples; Shel’s meeting with PRSA’s Keith Trivitt in New York; News That Fits: as access to information increases, trust is declining, yet CEOs who tweet are trusted more; Ragan promo; Michael Netzley’s Asia Report, including a look at the Melbourne Mandate from the Institute for Public Relations; are communicators ready to begin producing mobile content?; Media Monitoring Minute from CustomScoop; Facebook is reportedly preparing a major upgrade of its search utility to produce robust social search; Dan York’s report; TemboSocial promo; games and gamification make inroads as the U.S. State Department sponsors a crowdsourcing game to identify five (fake) criminals around the world; music from The Fire Apes; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for April 2, 2012: A 61-minute podcast recorded live from Concord, California.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 9…

Posted by shel on 04/02 at 04:07 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, March 31, 2012

FIR Interview: Michael Gale and Jacklyn Allgayer of The PulsePoint Group

imageCompanies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles,California-based management and digital consulting firm.

The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results led to the identification of six types of socially engaged enterprises and offers insights for organizations that want to assess their own social engagement against their peers. According to the study, “The Economics of the Socially engaged Enterprise,” most socially engaged companies are led by CEOs and other leaders who advocate for culture change in order to support deeper levels of engagement. Listening centers and influencer engagement are now the price of admission for the most advanced companies, according to the study, which revealed economic and business values for engagement across 10 distinctive social engagement activities.

Pulsepoint has released a slide deck and an executive summary of the study, and plans to release more details at a webinar set for April 19 (registration details).

In this FIR Interview, PulsePoint partner Michael Gale and associate Jacklyn Allgayer discuss the findings of the study with FIR co-host Shel Holtz.

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About our Conversation Partner

imageMichael Gale is a partner at PulsePoint Group. He is a recognized industry expert in integrated technology marketing, having founded Strategic Oxygen in 2001, which is widely regarded as one of the technology industry’s primary data toolsets for marketers. He has worked directly on over 500 global programs and campaigns for major technology brands for over the last decade and sees the migration of integrated needs to the digital and social landscape as one of the major challenges and opportunities for the next generation of CMOs tasked with taking social beyond a low cost reach alternative. He is part of PulsePoint Group’s team building the social engagement architecture for a range of B2B and B2C industries that range from pharma to high net tech companies. Michael Gale is co-author of “The Economics of the Socially Engaged Enterprise” and continues to lead innovative research initiatives at PulsePoint Group.

Connect with Michael on Twitter at @MichaelGale.

imageJacklyn Allgayer is an associate at PulsePoint Group where she specializes in social engagement analytics. This includes examining online conversations and determining stakeholder perceptions around some of the world’s most influential businesses and institutions. The insights gained from these analyses inform key recommendations for developing or improving social engagement strategies. Since joining PulsePoint Group, Jacklyn has worked with numerous Fortune 500 companies including Delta, Dell, and GE among several higher education institutions to develop and manage social media and reputation management programs that include influencer engagement, digital monitoring and response, content strategy development, issues management and social stakeholder engagement. Jacklyn continues to conduct key research that validates the conclusions reached in “The Economics of the Socially Engaged Enterprise.”

Connect with Jacklyn on Twitter at @JacklynAllgayer.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 03/31 at 07:35 AM
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Wednesday, March 28, 2012

FIR Interview: Erik Huddleston, CTO of Dachis Group

Dachis GroupAustin, Texas-based Dachis Group defines itself as an organization that "powers the design, development, management and measurement of social business solutions for the world’s leading companies."

To this end, among the products and services the company offers is the Social Business Index,  a tool that, they say, sucks in data from over 100 million social accounts for more than 30,000 brands every 15 minutes to build a real-time picture of the success of brands and companies in their social engagement work.

While social media monitoring helps companies listen to conversations they are not part of, Dachis says the index is about assessing the outcome of conversations initiated by those companies.

In this FIR Interview carried out in Dachis’ London office, Erik Huddleston, the company’s Chief Technology Officer, explains to FIR co-host Neville Hobson how this and other Dachis offerings help global companies like IBM,  Estee Lauder, Telstra, Samsung, Dell, Levi’s, Target, Coca-Cola, Red Bull, Cisco and others uncover insights, take action  on those insights and measure the performance and ROI of those actions.

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About our Conversation Partner

Erik HuddlestonErik Huddleston is the Chief Technology Officer at Dachis Group. He leads the go to market and product delivery for Dachis Group’s groundbreaking Social Business Intelligence as a Service (SBIaaS) platform, SaaS applications, and managed services. Erik is passionate about the transformational potential of social and big data for the world’s largest companies.

Erik came to Dachis Group from Inovis, where he served as Chief Technology Officer and drove the vision, development, and evangelism for their cloud integration, analytics, and social supply chain offering. Erik joined Inovis through the acquisition of BetweenMarkets, the leading provider of partner performance management applications, where he served as founder and CTO. While at BetweenMarkets, Erik drove an agile product and development organization and helped dozens of the world’s leading companies solve their Business Community Management challenges.

Prior to founding BetweenMarkets in 2000, Erik architected consumer and retail analytics products at two enterprise software startups: eCustomers, a retail merchandising software provider; and SMART Technologies, an ecommerce and consumer personalization software provider acquired by i2 Technologies.

Connect with Erik on Twitter: @ehuddleston.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 03/28 at 03:13 AM
Show Notes • Interviews • (1) Comments • Permalink

Monday, March 26, 2012

The Hobson & Holtz Report - Podcast #644: March 26, 2012

Content summary: Shel’s travelling, Neville solo recording this week; FIR Interview with PRSA’s Gerard Corbett posted; FIR Book Review of For Immediate Release (no kidding) by Ronn Torossian posted; RSS feed problems with the last episode fixed; News That Fits: blogs on the rise; Ragan promo; Neville and Dan York in conversation: what Dan’s doing this week in Paris with the IETF, the whole Facebook password privacy kerfuffle, and more; the Media Monitoring Minute with CustomScoop; listener comments on Pinterest’s revised terms of use, and more; New York Mayor Michael Bloomberg says social media can hurt governing; Michael Netzley reports from Singapore on topical communication issues in Asia; TemboSocial promo; who do you think "owns" social?; discount for FIR listeners going to The Social Customer conference in London; news about next week’s show; Shel and Neville are at the 2012 International Social Media and PR Summit in Amsterdam on April 11-12; music from Sunspot; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for March 26, 2012: A 77-minute podcast recorded live from Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 2…

Posted by neville on 03/26 at 01:37 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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