Show Notes

LInks to items mentioned in the podcast

Monday, January 07, 2013

The Hobson & Holtz Report - Podcast #685: January 7, 2013

Intro: Beginning our 8th year of podcasting and thanks to your warm words on the anniversary, FIR Interview with Ekaterina Walter interview is up, interview coming with Francis Ingham and Fiona McBride;

Quick News: Brands have started experimenting with ‘sexting’ services; Hawaii Five-0 lets viewers choose episode ending in real time; social media use is on the rise among doctors; a father hires in-game ‘hitmen’ to deter son from playing; Ragan promo;

News That Fits: The state of PR in 2013 - taking over the world?; Michael Netzley reports from Singapore on media relations in India and China; highlights from Nielsen’s 2012 social media report; the Media Monitoring Minute with CustomScoop; listener comments; how to add value to LinkedIn endorsements; Dan York reports on anniversaries of FIR and the internet, platforms and more; can you (or should you) avoid Google+?;

Music from Sound Tribe Sector 9; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for January 7, 2013: An 81-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 14…

Posted by neville on 01/07 at 12:19 PM
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Thursday, January 03, 2013

FIR Interview: Intel’s Ekaterina Walter on her new book, Think Like Zuck

Think Like ZuckFacebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement. In her new book, Think Like Zuck, Intel social media strategist Ekaterina Walter explores the five critical elements that drive the success of Facebook and businesses like it, including having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

In this FIR interview, co-hosts Neville Hobson and Shel Holtz spend half an hour with Walter discussing the book and her motivation for writing it.

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About our Conversation Partner

Ekaterina WalterEkaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader, she is a speaker and a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. She is an author of the book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Connect with Ekaterina on Twitter @Ekaterina.

FIR online communities
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 01/03 at 08:18 AM
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Monday, December 31, 2012

The Hobson & Holtz Report - Podcast #684: December 31, 2012

Intro: We conclude our 7th year of FIR (and begin our 8th year) on January 3, on the audio quality in episode 683, FIR Interview with Ekaterina Walter coming early in the New Year;

Quick News: Mobile malware will be the new “urban alley mugging” says McAfee Labs report, Facebook is still the top site for sharing product information, the decision to follow you on Twitter takes less than 10 seconds, Home Depot’s mobile conversions double year-over year; Ragan promo;

News That Fits: Reading habits vary, says Pew study; Dan York reviews the end of 2012 and seven years of FIR, vacation, brief note about Google+ FIR community, thoughts for 2013; the Media Monitoring Minute with CustomScoop; focus on PR in 2013: building a digital footprint requires far more than earned media, argues Peter Himler; listener comments (and discussion) where we note recent community conversations take place on Google+ as we ask: has the FIR Friendfeed Room fallen off a (non-fiscal) cliff?; accreditation/certification in the digital era: discussion based on Joe Thornley’s comment to the G+ FIR Community; TemboSocial promo; Michael Netzley reports from Singapore with a concise review of key stories in China, India and Southeast Asia in 2012; if you’re serious about ideas, get serious about blogging;

Music from 13 Shadows; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 31, 2012: An 87-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities
Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 7, 2013…

Posted by neville on 12/31 at 09:51 AM
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Monday, December 24, 2012

FIR Cut: Starbucks Twitter hashtag hijacked by critics

Starbucks

Download the file here (MP3, 3.95Mb; length 9:47), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 12/24 at 12:57 PM
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The Hobson & Holtz Report - Podcast #683: December 24, 2012

Intro: FIR Interview with Dell’s Cy Jervis is up, Ekaterina Walter interview is coming in the New Year; FIR Android app is now in the Amazon app store, not the Google Play store;

Quick News: New York Times points a way to enhanced digital storytelling, 18 British government departments publish their digital strategies, study shows quality content leads to word-of-mouth marketing, anonymous social network Social Number launches; Ragan promo;

News That Fits: Is this the time for the social media press release with template version 2.0?; Michael Netzley reports from Singapore on the Great Firewall of China, political charm offensive in China, and more; the Media Monitoring Minute with CustomScoop; IABC update: key issues that have provoked considerable online discussion without IABC participation or engagement; listener comments; TemboSocial promo; Dan York reports on the Mayan apocalypse that didn’t happen, PSY’s Gangnam Style became the first YouTube video with one billion views, the Instagram kerfuffle, and more;
Music from The Mighty Whispers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 24, 2012: An 82-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR online communities

Share your comments or questions about this show, or suggestions for future shows, in the online FIR communities on Facebook, Friendfeed and Google+.

You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 31…

Posted by neville on 12/24 at 12:36 PM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

Tuesday, December 18, 2012

FIR Interview: Dell IdeaStorm Project Manager Cy Jervis

Dell Ideastorm

Dell was one of the first companies to make a serious commitment to social media and today is one of the most frequently cited companies when conversation turns to businesses that do social media well. Starting with its first blog, Dell has demonstrated how to listen to customers and engage with them.

One of the more compelling social media activities Dell introduced in the early days was IdeaStorm, one of the first formal efforts by an organization to crowdsource ideas from customers for improving products and for new products.

Cy Jervis currently manages IdeaStorm. Originally one of the customers contributing to the tool, he was recruited to run the site based on his understanding of its potential and his passion for the platform. In this interview, conducted by FIR co-host Shel Holtz on the floor of Dell World 2012 in Austin, Texas, Jervis talks about IdeaStorm’s current role, the various kinds of activities that take place on the platform, and his hopes for IdeaStorm in the future.

Get this podcast:

About our Conversation Partner

Cy JervisCy Jervis started his journey with Dell as a customer who joined the community to connect with fellow owners and the company. Over time, he became the top contributor to IdeaStorm and eventually was hired by Dell to run the site. also manage the Twitter accounts for @IdeaStorm and @DellEnterprise as well as a few other Dell Social Media accounts. Before joining Dell, he was a communications supervisor in the Citrus County Sheriff’s Office. Outside of Dell, Cy describes himself as a computer geek who loves movies, travel, photography, video games and spending time with his wife and two children (a boy and a girl).

Connect with Cy on Twitter @CyJervis, and with IdeaStorm at @IdeaStorm.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 12/18 at 03:09 PM
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Monday, December 17, 2012

The Hobson & Holtz Report - Podcast #682: December 17, 2012

Intro: A word on the Newtown tragedy, communication and contemporary society; FIR Interviews coming with Ekaterina Walter of Intel and Cy Jervis of Dell’s IdeaStorm; some thoughts about show length;

Quick News: Report offers best practices for social media in the workplace, Rebecca Caroe’s “The Creative Agency of the Future” book project, NPR’s “On the Media” leverages podcast for late-breaking news, soon you can retrieve all your tweets, Ragan promo;

News That Fits: Are Google+ Communities important for brands?; Dan York reports on Newtown and social media, Google+ communities, WordPress 3.5, the need for the open Internet, and more; the Media Monitoring Minute with CustomScoop; considering Brian Solis’ concept of the ‘Human API’; listener comments; TemboSocial promo; PR’s role in the era of pageview journalism; malware links hidden in QR codes;

Music from Lily Sparks; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for December 17, 2012: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 24…

Posted by neville on 12/17 at 12:38 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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