
Show Notes
LInks to items mentioned in the podcast
Thursday, November 29, 2007
The Hobson & Holtz Report - Podcast #297: November 29, 2007
Content summary: Neville’s in Germany; WordPress for Dummies review is up; a look at Google’s intranet; Media Monitoring Minute; CustomScoop launching Media Bullseye; the best PR for tech startups; Facebook’s Beacon; a report from Eric Schwartzman; a report from Dan York; IABC’s Gold Quill awards; One-Minute News; lsitener comments; the music; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for November 29, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, England.
Download the file here (MP3, 27.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 3…
Tuesday, November 27, 2007
FIR Book Review - WordPress for Dummies: November 27, 2007
One of the most popular platforms for creating and managing a blog is WordPress. From its origins in 2003, WordPress has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.
A new book, WordPress For Dummies, has just been published, with explanations in plain English about WordPress and how to use it.
Written by Lisa Sabin-Wilson, WordPress for Dummies covers blogging basics, choosing a hosting solution or setting up a host, developing blog content, syndicating blog posts with RSS, launching a specialized blog (including podcasting, photoblogging, mobile blogging, and videoblogging), and even earning revenue. It includes help on every aspect of installing and using WordPress, illustrations from real-world WordPress blogs, step-by-step tutorials on key topics, and insights from bloggers who use WordPress.
FIR co-host Neville Hobson and FIR correspondent Dan York discuss their take on the new book, looking at various aspects of the overall content, and concluding with their recommendation about the book.
Download the review here (MP3, 12.6MB, 27mins 37 secs), or sign up for the FIR Book Reviews RSS feed to get it and future reviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio or iTunes, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
WordPress for Dummies by Lisa Sabin-Wilson
Publisher: John Wiley & Sons, Inc
Paperback, 384 pages
Published in November 2007
ISBN: 978-0-470-14946-1
Available online now from Amazon.com, Amazon.co.uk and other outlets.
Monday, November 26, 2007
FIR Cuts: ABC News partners with Facebook
Cut from FIR #295: ABC News partners with Facebook on U.S. political coverage
Download the file here (MP3, 2.57 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 5:33
FIR Cuts: Following up on MoveOn’s campaign against Facebook Beacon ads
Cut from FIR #295: Follow-up on the fallout over Facebook’s Beacon ads
Download the file here (MP3, 6.27 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 13:28
The Hobson & Holtz Report - Podcast #296: November 26, 2007
Content summary: Geeking out with the Nokia N95 8GB and the Marantz PMD-620; using seesmic for ‘visual twittering’; discussion: measuring social media; the Media Monitoring Minute with CustomScoop; Skype’s brewing PR problem over the withdrawal of SkypeIn 0207 numbers; the no-morals approach to YouTube marketing; Apple rejects conversation about Leopard or anything else; Lee Hopkins reports on the Australian election and more; listeners’ comments discussion; news about Thursday’s show; upcoming FIR Book Review; the music; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for November 26, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.6MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday November 29…
Thursday, November 22, 2007
The Hobson & Holtz Report - Podcast #295: November 22, 2007
Content summary: Happy Thanksgiving; one laptop per child; the Media Monitoring Minute with CustomScoop; social media and the US writers’ strike; 40% of news user-generated within three years: European media survey; bloggers and accuracy; companies still battling with internet time wasting: UK survey; Dan York reports on WordPress, screencasting on the Mac, PodCamp Ottawa; upcoming FIR Book Review: WordPress for Dummies; listeners’ comments discussion; Chris Hambly’s recommendation: music by Delaware; and more.
[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]
Show notes for November 19, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod, subscribe with iTunes; good podcatchers include Juice and DopplerRadio, and RSS aggregators that supports podcasts such as FeedDemon.)
Listen to this podcast now:
In This Edition:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday November 26…
FIR Cuts: Paperless maps are the next killer app
Cut from FIR #295: Paperless maps are the next killer app
Download the file here (MP3, 2.80 MB), or sign up for the RSS feed to get this cut segment and all future ones automatically. Length: 6:01


