Show Notes
LInks to items mentioned in the podcast
Thursday, January 11, 2007
The Hobson & Holtz Report - Podcast #205: January 11, 2007
Content summary: Second Thursday in Second Life communicators’ meeting today; FIR ethics Skypecast on Jan 13; more listener opinions on the Microsoft/Edelman PR kerfuffle, including Eric Schwartzman’s interview with Dwight Silverman of the Houston Chronicle; Dan York reports on LinkedIn, open sourcing of Second Life, personal information in blogs; is citizen journalism in trouble?; Edelman releases corporate guide to the blogosphere; WordPress beyond blogs: Ford Motor Company’s Detroit auto show website; GM’s FastLane Blog offers video designed for use on mobile phones; Apple launches iPhone, Cisco to sue Apple over trademark violation and blogs about it; David Phillips reports on what internet-mediated channels for communication will be available, neccesary and relevant in 2011; Joseph Jaffe’s Manifesto for Experimentation; review of FIR on Simply Communicate; the music; and more.
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Show notes for January 11, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 15…
Monday, January 08, 2007
The Hobson & Holtz Report - Podcast #204: January 8, 2007
Content summary: Upcoming FIR ethics Skypecast on Jan 13; a sea change is about to hit the workplace: are you ready?; how many people are consuming podcasts?; the corporate costs of CES: a look at the numbers; proposed US law requires bloggers to report illegal images; Second Life to go open source; brands will be widgetized; Lee Hopkins reports; preview of Edelman’s latest blogosphere study; listeners’ comments discussion; upcoming FIR interview Jan 12: Lionel Menchaca, Direct2Dell; the music; and more.
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Show notes for January 8, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 27.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday January 11…
Thursday, January 04, 2007
The Hobson & Holtz Report - Podcast #203: January 4, 2007
Content summary: Search every word in YouTube videos with Podzinger; Second Life to get a House of Representatives; Mia Farrow on Darfur in Second Life; Social Signal launches in Second Life; social media within the organization; Dan York’s tips on blogs and brands; more listener opinions on the Microsoft/Edelman PR kerfuffle, including a fresh perspective from Les Posen; listeners’ comments discussion; the personal side of business blogging; reminder on the FIR Skypecast about ethics: Jan 13; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for January 4, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 54-minute podcast recorded live from Wokingham, Berkshire, England, and almost live from Los Angeles, California, USA.
Download the file here (MP3, 25MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 8…
Monday, January 01, 2007
The Hobson & Holtz Report - Podcast #202: January 1, 2007
Content summary: Vote for FIR at Podcast Alley; FIR Skypecast reminder for Jan 13; a handy tip for your New Year’s hangover; revisiting the Microsoft/Edelman laptop Windows Vista issue and listeners’ opinions; the world in 2066 as seen by The Economist; Centiare the directory wiki launches; Michael Hyatt to write his new book on a blog; listeners’ comments discussion; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for January 1, 2007
Welcome to For Immediate Release: The Hobson & Holtz Report, a 52-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 23.9MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday January 4…
Thursday, December 28, 2006
The Hobson & Holtz Report - Podcast #201: December 28, 2006
Content summary: Two new interviews and a book review posted; ethics Skypecast is on Jan 13; Lee Hopkins eulogizes on FIR; Mitch Joel’s international 6POS podcast; the ways PR agents piss off journalists, and a few companies that do it right; what is the value of professional PR bodies?: PRSA elects new president; Robert Scoble on the US presidential election campaign trail; Text 100 presents a Second Life view of the new publics; Microsoft PR issues: the Vista laptop give-away (Bribery? No, says Neville; the jury’s still out, says Shel), relying on employee bloggers to address reputation issues surounding the RSS patent filing; listeners’ comments discussion; next FIR episode: the hangover cure on New Year’s Day; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for December 28, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 1, 2007…
Friday, December 22, 2006
FIR Interview - Steve Rubel, Edelman: December 22, 2006
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog.
Our wide-ranging conversation includes - lessons from ‘Wal-Marting Across America’; the social media press release and Edelman Storycrafter; the death of the page view; the value of widgets; perspectives on blogging; Edelman/NewsGator branded communities and conversational advertising; the role of Second Life for PR; the future of video; some predictions for 2007; advice for PR pros.
About our Conversation Partner
Steve Rubel is a senior marketing strategist with 15 years experience. He currently serves as senior vice president in Edelman’s me2revolution practice. Edelman is the largest independent global PR firm.
Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications that get people talking across new platforms and channels. He also explores these technologies on his well-read Micro Persuasion weblog and in a weekly column for AdAge Digital.
Widely viewed as an expert on conversational marketing, Rubel is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: Media Magazine’s Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.
Prior to joining Edelman in 2006, Rubel spent five years at CooperKatz & Company.
Download the conversation here (MP3, 16.5Mb), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, December 21, 2006
The Hobson & Holtz Report - Podcast #200: December 21, 2006
Content summary: The ‘5 Things’ tag game; five social media trends that will impact PR; Southwest Airlines’ consumer-generated media competition; the TechCrunch war of words gets serious; reports from Dan York and David Phillips; Shel and Neville look back over 2 years of FIR with clips from show milestones 1 (Jan 3, 2005), 25 (April 18, 2005), 50 (July 14, 2005), 75 (Oct 10, 2005), 100 (Jan 5, 2006), 125 (April 3, 2006), 150 June 29, 2006), 175 (Sept 25, 2006) plus listeners’ comments; FIR interview with Alex Laats posted; upcoming interview with Steve Rubel on Dec 22; no FIR on Christmas Day; the music; and more.
[Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir. Online meetings made easy with GoToMeeting: try it free for 45 days - use promo code “Podcast”.]
Show notes for December 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Download the file here (MP3, 43MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 28…
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