Show Notes

LInks to items mentioned in the podcast

Friday, March 28, 2014

FIR Presents Inside PR 367: Reflections on SXSW and PressFriendly

FIR Presents Inside PRMartin here.

When we recorded this show, I’d just returned from SXSWi and I offer my thoughts reflections on this year’s Festival.

There’s no doubt SXSW remains a one-of-a-kind event with a unique laid-back energy and excitement for all things tech and social. That’s something you see first-hand watching the featured speakers and keynotes and in many of the smaller sessions, too.

And while there weren’t any big new platform launches in 2014, there was a lot of big thinking.

SXSW is still a defining event. Yet with so many people and ideas in one place it can seem a bit overwhelming. Before you go, do your homework and figure out what you want to see and do and who you want to meet; the Festival offers such a friendly, open vibe, you can meet anyone.

And if you’re looking for a more intimate conference with the South-by feel, check out the second annual SXSW V2V in Las Vegas that happens in July.

You can read more about my SXSW highlights on the TFC blog.

Oh and here’s Kevin Bacon’s hilarious video explaining the ’80s to millennials.

In the second part of the show we talk about PressFriendly.

After receiving a pitch, Gini asked Laura Petrolino to test out the product and Laura wrote about it on SpinSucks. Essentially PressFriendly helps automate media relations. It’s aimed at startup entrepreneurs who are frustrated with the PR experience and want to try it on their own.

Gini feels they have the right thinking but that it’s difficult to automate relationship-building. She also wonders if reaching out to media and bloggers is the best use of an entrepreneur’s time or if they’d be better off hiring a professional.

Joe’s not sure building a media list should be handed to the most junior person or to an algorithm. That can lead to spammy pitches that hurt the reputation of the entire industry.

Finally, I mention that one of the students in my UTSCS hybrid Foundations Course produced a video, Joey Loves Water, and it went viral. It was part of her class assignment and as of this writing, she has nearly 200,000 views.

Joe notices the video has been picked up on a lot of cat sites as well as on Huffington Post. Once it got on the circuit, he observes, you can almost trace its virality by seeing which sites help amplify and pass it along.

The lesson? Ditch the corporate spokesperson and bring in a cat. Or…maybe not.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/28 at 08:16 AM
Show Notes • Inside PR • (0) Comments • Permalink

Thursday, March 27, 2014

FIR On Strategy with Andrea Vascellari, Episode 15: March 27, 2014

Strategy In this episode, we will understand what are the most common mistakes made when defining objectives, how to actually define your objectives, I’ll give you some examples and at the end I will share also some tips based on my experience that I’m sure you will find valuable.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 03/27 at 05:44 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, March 24, 2014

Lilach Bullock on AMP UP Your Social Media

AMP UP Your Social MediaLilach Bullock is the founder of Socialable, a digital marketing agency that helps businesses leverage social media to generate more revenue. Lilach recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how to get the most out of your social media marketing.

“Try to be different. Don’t be afraid to be controversial. Some of the most controversial posts have received the most shares. It pays to be different.

Lilach offers these tips to maximize your social media marketing efforts:

  1. Don’t just bold post. Build and nurture relationships with your followers to create an engaged, organic fan base.
  2. Research to see where your customers are. Don’t just follow the bandwagon and join Facebook and Twitter, see what “smaller” platforms might work even better for you (ex: StumbleUpon, Reddit, Instagram, Pinterest, etc.)
  3. Make sure you have enough resources to respond to all of the comments you receive. Responding is crucial to building your social media relationships.

To connect with Lilach follow her on Twitter at @LilachBullock and visit www.socialable.co.uk.

About Lilach Bullock

Lilach BullockLilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.

Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.

After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 + page views per month.

A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.

When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 03/24 at 07:51 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #748: March 24, 2014

FIRIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;

Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 31…

Posted by neville on 03/24 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, March 19, 2014

FIR Presents Inside PR 366: Kelly Blazek, LinkedIn Connections, and Proper Communication

FIR Presents Inside PRMartin Waxman is back and we are grateful because he is much better at the intro and closing than Joe Thornley and me.

We kick the show off by talking about the Kelly Blazek crisis situation that happened a couple of weeks ago.

As a quick refresher (or the story, for those of you who missed it), the 2013 Cleveland Communicator of the Year received an email from a young professional who is moving to Ohio and searching for a job.

Because Blazek runs the 7,300 member marketing job board for the Cleveland area, this young woman sent her a LinkedIn message, explaining who she was, her business expertise, and what kinds of jobs she could do. She then asked to join the jobs board.

What she received from Blazek, in return, was both unprofessional and … strange … for a communicator.

Kelly Blazek reply

While we don’t beat this horse to death, it did create an interesting conversation about LinkedIn and how we each use the tool.

As it turns out, we have three different uses for it: Ambivalence, referrals, and contact management, which makes it an interesting look at how there really is no right way or wrong way to use social media. Except to not take your bad day out on someone asking or help.

Martin also mentions he hates the generic LinkedIn requests. You know the one. The, “I’d like to add you to my professional network” with no mention on how you know the person or why you’d like to connect.

He also talks about his pet peeve, which is people who have never worked with you asking you to write a recommendation.

After you listen, we leave the floor to you. What are your personal rules about LinkedIn connections?

P.S. While Terry Fallis’s new book, No Relation, doesn’t come out until May, as is his modus operandi, he is podcasting it for you ahead of time. Check it out!

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/19 at 01:46 PM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, March 17, 2014

Gina Joseph on AMP UP Your Social Media

AMP Up Your Social MediaGina Joseph is the Digital Engagement Manager for Cision, a PR Software Marketing Solutions company. Gina focuses on content creation, email marketing and engaging with clients.  Gina recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss the importance of content in social media marketing.

“If you are trying to kickstart your social media, do a lot of reading! I love RSS feeds! Look to see what is new and happening so you can share that content.”

Gina offers a few “tricks” for content creation:

  1. Meet regularly with your marketing and sales teams to have brainstorm sessions to decide on relevant content. Review questions and trends from your customers to create valuable content pieces.
  2. Create evergreen content (Q&As, Tip Sheets, etc.) that you can repurpose and repost.
  3. After you have your content, decide what the best avenues for sharing them are. Facebook? Twitter? Pinterest? Email? Who are you trying to reach and what would be most impactful?
  4. Rather than just reposting content from last season, refresh it with up-to-date trends or new tips and tricks.

About Gina Joseph

Cision's Gina JosephGina has a background rooted in the media and communications fields, including writing, marketing and public relations. In the past three years she has developed her skills in social media, and now uses social media platforms to engage with media professionals and to promote Cision. She uses social media tools to monitor customer inquiries, appreciation, complaints, and sales leads. She is constantly learning about new platforms and ways to connect digitally.

To connect with Gina email her at gina.joseph@cision.com or find her on Twitter at @cisionnavigator.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 03/17 at 04:30 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #747: March 17, 2014

FIRQuick News: The top 10 companies in the US doing the most to make their employees happier, Wikipedia considering change to paid-advocate rules, why every employee should be building weak ties at work, pushing back on Arik Hanson’s Digg preference with 21 reasons your boss should pay you to browse Reddit; Ragan promo;

News That Fits: Deloitte study says employees are overwhelmed; Dan York’s Tech Report: ICANN meeting in Singapore, Getty Images, the 25th anniversary of the World Wide Web, and more; what to do if you’re up against Accenture or Deloitte in your next competitive pitch; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; the best PR advice you’ve never heard (from Facebook’s head of tech communications); Michael Netzley’s Asia Report: Andrea Vasceralli takes Singapore by storm while China cracks down on We Chat; 5 new shows this past week on the FIR Podcast Network; social media marks "the end of the focus group as we know it" says the FT;

Music by City and Colour; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 17, 2014: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 24…

Posted by neville on 03/17 at 12:01 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Page 35 of 211 pages ‹ First  < 33 34 35 36 37 >  Last ›