Show Notes
LInks to items mentioned in the podcast
Monday, July 24, 2006
Interview - Flemming Madsen, Onalytica: July 24, 2006
In this edition of For Immediate Release podcast interviews, Neville enjoyed a 21-minute conversation with Flemming Madsen, founder of Onalytica Limited, a London-based research company which provides tools and consulting services for a broad range of private and public sector clients.
Our conversation focuses on Influence and popularity on the topic of ‘blog marketing’, Onalytica’s latest research report published on July 21, 2006, and looks at the differences between influence and popularity.
About our Conversation Partner
Flemming Madsen is is the founder and managing director of Onalytica, a London, UK-based consultancy that specializes in quantitative measurement and monitoring of influence.
Download the conversation here (MP3, 9.6Mb, 21:00), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, July 20, 2006
The Hobson & Holtz Report - Podcast #156: July 20, 2006
Content summary: Initial reactions to the speeded-up version of the show; Podshow Pro launch; a Steve Rubel fan blogs about Steve Rubel; BrainJams; Strumpette in the Washington Post; Dan York reports; Petite Anglaise dooced in France; Wal-Mart’s attempt at social networking (verdict: lame); Digg and Jason Calcanis’ offer to pay bloggers; listeners’ comments discussion (including topic seed for discussion next week on social media and investor relations); FIR Frappr community update; the music; and more.
Show notes for July 20, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday July 24…
Monday, July 17, 2006
The Hobson & Holtz Report - Podcast #155: July 17, 2006
Content summary: First podcast for the Social Media Club; suggestions on show length and an experiment; International Herald Tribune podcasts; Charmin’s rude UK viral campaign; American Management Association’s email, IM and blog survey only looks at the dark side; WSUN Technologies’ bold response to blog copyright infringements; David Phillips reports on Second Life now; PR grassroots anti-astroturfing campaign launched; listeners’ comments discussion; FIR Frappr community update; the music; and more.
Show notes for July 17, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, Callifornia, USA.
Download the file here (MP3, 27.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday July 20…
Thursday, July 13, 2006
The Hobson & Holtz Report - Podcast #154: July 13, 2006
Content summary: New FIR interview; MyChingo on FIR site; updates: Jupiter Research and the bloggers, reactions to Dell’s blog; PR Newswire launches podcasts; Dan York reports; capture the conversation; David Phillips reports; listeners’ comments discussion; the music; and more.
Show notes for July 13, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, Callifornia, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 37.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday July 17…
Tuesday, July 11, 2006
Interview - Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how, plus a look at what’s going to be happening in the near future.
Download the conversation here (MP3, 15Mb, 37:35), or sign up for the Interviews RSS feed to get it and future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner
Max Kalehoff is vice president of marketing for Nielsen BuzzMetrics, the global measurement standard for consumer-generated media. He leads marketing and communications, and supports strategic partner and product development.
An evangelist for word-of-mouth and interactive marketing, Max helps companies understand and leverage the intersection of these important and evolving strategies. Max is a frequent speaker on marketing and media to educational, industry and government groups – such as Columbia University, the Word-of-Mouth Marketing Association (WOMMA), the Advertising Research Foundation (ARF), the Marketing Sciences Institute, The Conference Board and the Centers For Disease Control (CDC). He also is a monthly columnist for MediaPost’s SearchInsider, focusing largely on the intersection of Internet search and social media.
Before his current role, Max ran his own marketing and strategy consultancy, advising firms including BuzzMetrics, Hitwise and the Interactive Advertising Bureau (IAB). Max previously led marketing, communications and industry ratings analysis for comScore, an online media research firm. Max joined comScore from Jupiter Media Metrix, when comScore acquired the pioneering Media Metrix research business. Before that he started his career at Y&R/Burson-Marsteller.
Max graduated from Syracuse University’s S.I. Newhouse School. He lives in Brooklyn, New York with his wife Laura and two cats.
Related: FIR interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer at Intelliseek, which merged with Buzzmetrics to form Neilsen Buzzmetrics - January 17, 2006.
Listen to this podcast now:
If you have comments or questions about this podcast, or suggestions for future interviews, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Podsafe intro music - On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 10, 2006
The Hobson & Holtz Report - Podcast #153: July 10, 2006
Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners’ comments discussion; the music; and more.
Show notes for July 10, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 35MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday July 13…
Thursday, July 06, 2006
The Hobson & Holtz Report - Podcast #152: July 6, 2006
Content summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dan York; the impact of customer service complaints on blogs; a report from Neville Hobson; listener comments; the music; and more.
Show notes for July 6, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA and Hollywood, CA, USA (with a contribution from the UK).
Download the file here (MP3, 37MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday, July 10…
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