Show Notes

LInks to items mentioned in the podcast

Wednesday, March 05, 2014

FIR Interview: Eric Sauve, co-founder and CEO, Foko (think of it as Instagram for the enterprise)

Foko appAnything that takes root on the Web eventually finds its way into the enterprise. Social visual communication has exploded in the last few years with the success of Instagram, Pinterest and other tools, along with the surge in photo sharing via Facebook and other social networks. Creative internal communicators found ways to take advantage of these external resources for internal purposes, but how long would it take before tools designed for employee-to-employee photo sharing emerged?

Foko is the first app designed for the enterprise. Launched at Demo 2013, Foko earned coverage from GigaOm, Simply Communicate, and BetaKit, among others.

In this FIR interview, co-host Shel Holtz talks about the app and its potential uses with Foko co-founder and CEO, Eric Sauve.

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About our Conversation Partner

Foko co-founder and CEO Eric SauveEric Sauve is the CEO and Cofounder of Foko, private photo sharing for companies. Previous to Foko, Eric founded Tomoye, an enterprise social software company which was acquired by NewsGator (now Sitrion). At Tomoye and NewsGator, Eric helped manage social business Intranet deployments at organizations such as the US Army, John Deere, Citi Bank and more.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 03/05 at 07:34 AM
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Monday, March 03, 2014

The Hobson & Holtz Report - Podcast #745: March 3, 2014

FIRIntro: Shel’s back from the IntraTeam conference in Copenhagen;

Quick News: Jeremiah Owyang publishes new research report into the collaborative economy, the primary channel to break government news should be Twitter not press releases says head of British government digital communications, another study demonstrates employees using social media have higher productivity, Bayer creates radio station for one day as part of strategy to reach dog owners over dog-health issue, Coca-Cola’s Journey content marketing site launches a LinkedIn-like blogger contributor network; Ragan promo;

News That Fits: Marc Andreesen spells out a future of the news business; Dan York’s Tech Report on the Internet Society meeting in London, and more; why does a social media presence make retailers appear less trustworthy?; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why top journalists are flocking to brands; Michael Netzley’s Asia Report: China’s state-owned media on the defensive after a racist good-bye to the US Ambassador, and more; last week on the FIR Podcast Network: 5 new shows; ‘Trust’ features large in carmaker Ford’s rebranding of its UK dealership network;

Music from Marqui Adora; and more.

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 3, 2014: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 10…

Posted by neville on 03/03 at 12:37 PM
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Sunday, March 02, 2014

Linked Conversations #10: PUR Gum CEO Jay Klein—3/2/14

Linked ConversationsWelcome to the latest episode of Linked Conversations with Chuck Hester.

In this episode, I cover the newest LinkedIn feature, Member Blocking. It adds an additional layer to your privacy controls by allowing you to block your profile, direct interactions, and network activity from logged in members who you don’t wish to interact or share personal information with. Many of my listeners will say: “Long time coming!”

My guest this week is Jay Klein, CEO of PUR Gum.  While it might seem unusual to have a CEO of a gum company on LinkedConversations, this is actually the first of several interviews surrounding the Natural Products Expo that starts at the end of this week in Anaheim, CA.  I am always interested in talking PUR Gum CEO Jay Kleinto executives about how they use social media to promote their businesses.

This interview definitely fits the bill. Jay shares not only the PUR Gum story, but how the company uses social media to promote their busienss and interact with customers – and potential customers.

You can find out more about PUR Gum on their Facebook page and their LinkedIn company page. Learn more about Jay on his LinkedIn profile.

Don’t forget to check out Linked Conversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”

So thanks for listening and if you like what you hear, spread the word!

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 03/02 at 02:22 PM
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Friday, February 28, 2014

FIR on Higher Education – Episode 5: An Interview with Forbes CMO Editor Jenny Rooney

What does it take to become a contributor on Forbes’ CMO Network? What does a busy editor look for in a pitch?

Jenny Rooney, the CMO Editor at Forbes, shares insights to these questions on episode 5 of FIR on Higher Education. She talks about how she is working with universities to co-sponsor events and explains her editorial priorities in the months ahead.

About Jenny Rooney
Jenny covered interactive advertising for Advertising Age during the dot-com boom and then marketing for Business 2.0, served as contributing editor at Chief Executive magazine, and was editor-in-chief of Sales & Marketing Management magazine before joining Ad Age again, where she most recently served as editor of CMO Strategy. Now at Forbes as CMO Network editor, she’s thrilled to be overseeing content for that most dynamic, creative and arguably challenged executive in the C-suite, the CMO.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 02/28 at 05:38 AM
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Thursday, February 27, 2014

FIR On Strategy with Andrea Vascellari, Episode 14: February 27, 2014

StrategyIn order to communicate information effectively, you need to understand who is receiving it. That’s why the audience analysis is critical. In this cast we will understand how to conduct effectively and efficiently an audience analysis by identifying the different target audience groups and by understanding their needs.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 02/27 at 12:10 AM
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Monday, February 24, 2014

The Hobson & Holtz Report - Podcast #744: February 24, 2014

FIRQuick News: Chevron apologizes for fracking well explosion with free pizza coupons, Virgin Galactic looking for a PR agency, Groupon claims its President’s Day gaffe was intentional, Sprinklr acquires Dachis Group; Ragan promo;

News That Fits: Latest CIPR ‘State of the Profession’ survey prompts a challenge to communicators from CIPR President Stephen Waddington; Michael Netzley’s Asia Report: important mobile developments targeting Asia’s smartphone-friendly consumers, and more; companies hunt for employees with clout; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; five tips from BuzzFeed on making content shareable; Dan York’s Tech Report: Facebook’s acquisition of WhatsApp, and more; last week on the FIR Podcast Network: four new show episodes; is it possible to cultivate ‘idea carriers’?;

Music from Les Gordons; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 24, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday March 3…

Posted by neville on 02/24 at 12:31 AM
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Friday, February 21, 2014

FIR Presents Inside PR 364: Our PR Loves

FIR Presents Inside PRMartin here.

Because we recorded this episode on Valentine’s Day, we decided to talk about our PR loves – as in the tools that help us do our jobs better – not the people. The idea came from a Spin Sucks post by Gini and her team.

Martin’s loves:

  • Twitter for connecting, sharing/curating, sending quick messages and generally finding out what’s trending.
  • Evernote - the place where I keep all my notes, random thoughts, blog posts, ideas and to do lists. They’re organized, searchable and accessible on whatever device I happen to be on.

Joe’s loves (two pairs):

  • Feedly for news, tagging and follow-up and Diigo to store, annotate and keep track of posts he wants to reference later. Joe says that as communications professionals, we need to have the facts at hands when writing and both these platforms help with that.
  • Buffer and Hootsuite to schedule and share stories easily.

Gini’s loves:

  • Talkwalker, a new app that works like Google alerts. Gini likes it even more since its Hootsuite integration, which lets you schedule or tweet out alerts.
  • Scrivener , the app Gini uses for writing books and other long-form content. Not only does it help keep you organized, it develops your table of contents and index, and it’s searchable so you can easily find various parts of a manuscript during your writing.

What are the tools you love that make your day easier?

We end the show with a question from Daniel Francavilla, a student of mine who owns his own design business. Daniel wondered about the importance of design and visual identity in communications.

Joe says (and we all agree) that it’s often the differentiator. We’ve gone from a world where the big choice used to be selecting a template in Word to one where design is integral to our work and the people who want to be competitive are those who design for a multimedia experience.

Thanks Daniel.

One quick reminder: For anyone in Toronto and Ottawa – the next Third Tuesday features data analyst Jim Sterne on the human side of analytics –  #3TYYZ February 26 in Toronto and #3TYOW February 27 in Ottawa. Hope to see you there. And here’s Jim Sterne’s song parody, Modern Data Analyst. And here’s Jim Sterne’s song parody, Modern Data Analyst.

We’d love to hear your thoughts.

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FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/21 at 05:01 PM
Show Notes • Inside PR • (0) Comments • Permalink

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