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Sunday, April 08, 2012

FIR tweetup in Amsterdam

imageThis week, FIR co-hosts Neville Hobson and Shel Holtz (pictured l-r) will be in Amsterdam taking part in The 2012 International Social Media and PR Summit, organized by Ragan Communications, on April 11 and 12, 2012.

It will be the first time that Shel and Neville have physically met up since 2009  - as you know, FIR is done remotely each week via Skype - when Neville was in California for that year’s IABC conference. We thought it would be great to get together with FIR listeners who also might fancy a beer and a chat.

We’re meeting in the bar of the Crowne Plaza Amsterdam South hotel on Tuesday April 10 - the evening before the conference starts - at 8pm CET.

The FIR Amsterdam Tweetup 2012Let us know if you’re coming - RSVP at the FIR Tweetup page on TwtVite. If you’d like to tweet about the tweetup too, great, please add the hashtag: #firtweetup.

We’d love to see you in Amsterdam this week, either at the FIR tweetup or at the conference!

Posted by neville on 04/08 at 05:22 AM
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Monday, February 13, 2012

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

imageKatie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Join Katie for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the TalkShoe Book Club site.

Posted by shel on 02/13 at 12:32 PM
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Monday, January 09, 2012

Free webinar on GaggleAmp set for January 31

At FIR, we’ve been talking about GaggleAMP since last Fall. Since we started using GaggleAMP, over 100 of our listeners have joined our Gaggle and, with their help, we have achieved a message reach of over 2.25 million. Based on the statistics we get from our MP3 host, LibSyn, we’ve seen a jump in the number of downloads that matches the amplification of our message. Some of our listeners, including Chris Abraham, have also started using GaggleAmp to their benefit.

Now it’s time to unveil the curtain. Join FIR host Shel Holtz and GaggleAMP President Glenn Gaudet as they give you an insider’s view of how FIR has used GaggleAMP and has been able to achieve its results in such a short period of time. This webinar will allow you to see what we at FIR see on the manager side and give you insight into how social media amplification can work for your organization. This webinar is limited to 100 people so register now!

System Requirements

PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Reserve your Webinar seat here.

Posted by shel on 01/09 at 02:35 PM
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Thursday, January 05, 2012

First FIR Book Club meeting set for January 27 with guest author Christopher Barger

The date and time for the first FIR Book Club gathering is set:

Friday, January 27
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the program.

Order the book now so you can read it before the call! (That’s the idea of a book club, after all.)

Social Media StrategistChristopher Barger has spent more than a decade leading social media teams for some of the world’s most visible organizations, including IBM and General Motors.

Barger’s first book is The Social Media Strategist: Build a Successful Program from the Insite Out (McGraw-Hill). It promises to provide “the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say “yes” to social media programs; get employees engaged without exposing the organization to risk; build “buzz” that parallels business goals; and avoid the internal turf wars that can doom new initiatives.”

Join Christopher for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the BTR Book Club site.

Posted by shel on 01/05 at 01:36 PM
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Wednesday, December 21, 2011

FIR Book Club Starts in January 2012

Welcome to the FIR Book Club.

You already think of FIR as the podcast where you find out what’s making news and why in the worlds of public relations, social media, and communication. Now, the FIR book club—announced on the most recent episode of FIR—is a way to connect with the leading writers in these fields and share your ideas.

Each month, we’ll announce the book for the next month’s book club. Then, on a date to be announced, the author will join FIR Book Reviews editor Bob LeDrew on Blog Talk Radio to talk about the book.

Then comes your chance to join in. You can call in to Blog Talk Radio to add your voice to the discussion, or use the chatroom to participate with a keyboard.

It’s talk radio like you don’t hear anywhere else — frank, engaging, intelligent, and on the topics that matter to you as a communicator.

Our first FIR book club book will be “The Social Media Strategist” by Voce’s Social Media VP, Christopher Barger. The book is scheduled for release on January 13; we’ll announce the date of the interactive session around that time. The FIR Book Club has its own page on the podcast website where you can find details of books and sessions.

Posted by shel on 12/21 at 07:59 AM
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Monday, September 12, 2011

Join the FIR GaggleAmp experiment

After recording the FIR Interview with Glenn Gaudet, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp experiment each week on FIR to provide listeners with insights into how this unique, innovative service works.

As any GaggleAmp customer would, we have set up a “gaggle,” which is a collection of people who have offered to help amplify our tweets and Facebook updates announcing new FIR content. GaggleAmp provides a variety of metrics for us to see how we’re doing, including the kind of reach we’ve achieved and the value of that reach in terms of pay-per-click (PPC) and ad buys.

Our goal is to attract new listeners to FIR, so we’ll track progress toward that goal.

In the meantime, you’ll earn points for each message you forward along and you’ll be able to see how you compare to others in the gaggle via a leaaderboard. At some point, we’ll dish out some FIR goodies to those with the highest scores.

If you’d like to participate, visit this page to join the gaggle.

Posted by shel on 09/12 at 12:21 PM
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Monday, September 05, 2011

Take the FIR Listener Survey 2011 and help shape the show of the future

Ever since Shel Holtz and Neville Hobson started the For Immediate Release podcast series in 2005 with The Hobson and Holtz Report in January of that year, finding out what our listener community thinks and wants has been important to us.

During the past six years, we’ve done two formal listener surveys, once in 2006 and one in 2009. Both provided us with invaluable information about our listeners’ thoughts, their likes and dislikes, and their suggestions. Those surveys also gave us some insights into changing needs as time went by - our needs as presenters as well as those of our listeners.

Today, we’re launching the 2011 listener survey in which we seek similar insights.

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A few things have changed in three years. The main show is now once a week rather than twice. We have three sponsors today, not two - Ragan Communications and CustomScoop are joined by Pollstream. Tools like Friendfeed and Twitter play an increasingly-significant role in connecting the listener community.

And some things don’t change: we’re still fortunate to have a team of correspondents, established and valuable elements of The Hobson and Holtz Report podcast.

So we want to know how FIR and, specifically, The Hobson and Holtz Report, are in tune with our community. Is it a podcast that contains the content we think that people want? What about specific content elements in each show? What do you like best? Least? Where do you listen? How do you get hold of the MP3 files? Do you have suggestions or recommendations for us? And more.

So if you’re a listener, we’d like to ask you to invest 20 minutes of your time and take the FIR Listener Survey 2011. It’s open now and closes at midnight GMT on Tuesday September 20, 2011. We’ll announce the results after the close.

You can start the survey right here:

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Thanks for your help and for your support.

Posted by neville on 09/05 at 11:42 PM
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