Monday, May 30, 2005

The Hobson & Holtz Report - Podcast #37: May 30, 2005

Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist - and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island Discs; the challenges of communicating the EU Constitution.

Show notes for May 30, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 29.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:28 Shel introduces the show; what this show’s about; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:09 Scott Solomon on podcast vertigo and developments in rich media search
  • 05:26 Mike Strock likes full-content RSS feeds, not extracts, which enable you to read everyting when you’re offline
  • 10:10 Stuart Bruce has some problems with garbled characters in the MP3 file on his Tungsten T5 - is it the ID3 tags?

Features:

  • 15:10 Email blacklisting and whitelisting - what do you do when your domain gets on an anti-spam blacklist? It just happened to us.
  • 26:43 New blog book chapters on Naked Conversations; how Trevor Cook’s savaging of the chapter on PR resulted in content changes; Trevor’s 500 words to redress the balance; how online content critiques help the book’s credibility
  • 34:52 From Our Correspondent Down Under: Lee Hopkins - tips on presentations; update on Media Tuner Flash-based RSS aggregator and receiving podcasts; business podcasts: what makes good listening and what doesn’t; Flash-based media players and creating MP3 files that work
  • 42:47 Shel’s and Neville’s Desert Island Discs

Short Take:

Outro:

  • 67:42 Neville outros the show; how to give your feedback; show notes
  • 68:52 Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - PR Week, Neville’s interview in PR Week.

Listeners’ comments discussion - Scott Solomon, Chad Dickerson, Open Text, Google, Podscope, Copernic, Blinkx, Mike Strock, FeedDemon, Stuart Bruce, Dan York, Tungsten T5, iPod, iPodder, Pocket Tunes, Windows Media Player, London geek dinner, Robert Scoble, Hugh McLeod, ID3 tags, Stuart Bruce: Why blogs are an essential part of the democratic process.

Features - Steve O’Keefe, IAOC, surbl.org, blackhole list definition, Outblaze, Don Dunnington, Spam Soap, Cloudmark Safetybar, Naked Conversations, Robert Scoble, Shel Israel, Chapter 12, Chapter 2, Chapter 7, Trevor Cook, Trevor rebuts the PR chapter, Wiley, O’Reilly, We The Media, Michael Hyatt, Thomas Nelson Publishers, Lee Hopkins, Seth Godin, Beyond Bullet Points, Media Tuner, Hitchhikers Guide to the Galaxy, Pan-Galactic Gargleblaster, Big Contact, PodcastNYC, Audacity, LAME MP3 encoder, Jeroen Wijering, example playlist of FIR shows in a Flash MP3 player, Wimpy Player, Geek News Central.

Desert Island Discs Special - Music: I Want You (Beatles), Crystal Frontier (Calexico), Lonesome Fiddle Blues (String Cheese Incident), You’re So Vain (Carly Simon), Chocdust Torture (Phish), Without You (Harry Nilsson), Gypsy Fire (Hot Tuna), Feelin’ Good (Nina Simone / Joe Claussell Remix), Beethoven 9th Symphony 2nd Movement (Berlin Philharmonic), Get Over It (Eagles), Tangled Up In Blue (Bob Dylan), Rudy (Supertramp), The Roadhouse Blues (The Doors), It’s a Sin (Pet Shop Boys), Dark Star (The Grateful Dead from 1969 Live Dead EP), Calling All Stations (Genesis). Books: Altered Carbon (Richard Morgan), One Hundred Years of Solitude (Gabriel Garcia Marquez). Luxury Gadgets: Barcalounger, solar-powered music player powering an ever-lasting battery with dual-listening headphones plus great speakers. [Most items should be available for purchase from your nearest Amazon. Except the luxury gadgets. Probably.]

Short Take - European Union Constitution, French ‘no’ vote, Dutch vote on June 1, Dutch Referendum Commission, EC Communications Commissioner Margot Wallstrom.

Outro - Daily Source Code, Podsafeaudio.com, RIAA, Laundr-O-mat (launches player), Samantha Murphy, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday June 2…

Posted by neville on 05/30 at 01:09 PM
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Friday, May 27, 2005

FIR in PRWeek

Neville did a great job in an interview with the US edition of PRWeek about “For Immediate Release.” Definitely work a read.

Posted by shel on 05/27 at 04:36 AM
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Thursday, May 26, 2005

The Hobson & Holtz Report - Podcast #36: May 26, 2005

Content summary: Listeners’ comments (on Autodesk’s blog and podcast combo; which non-tech companies use blogs; how to structure Desert Island Discs); podcasting in the news: going mainstream; Blogebrity and reality or not; looking for writers via blog posts; the virtues of print; RSS comes to Microsoft’s Knowledge base; the London geek mega-dinner next month.

Show notes for May 26, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 55-minute conversation recorded live from Amsterdam, The Netherlands, and San Antonio, Texas, USA.

Download the file here (MP3, 22MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Neville introduces the show; Shel’s hotel coffee desire; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 02:19 Robin Capper on the first corporate CAD software blog/podcast combination
  • 04:48 Dan York asks about the top 5 non-tech companies who use blogs, wikis, etc; an overview of some resources with information
  • 10:07 Lee Hopkins with advice on structuring our Desert Island Discs show (coming on Monday)

Feature:

  • 12:02 Podcasting in the news again - Chad Dickerson’s podcast vertigo; the value of comprehensive show notes; a podcast as a conversation developer; intranets for delivering podcasts internally; audio as an aid to comprehension and retention; mainstream media take up of podcasting; music is the big growth driver; tech developments, hardware and software

Short Takes:

  • 37:10 See who’s on the A, B and C lists in Blogebrity magazine. But is it real or fake?
  • 39:39 “Writers wanted!” blog posts - how the search is going
  • 42:15 Reminding us of the virtues of print - the US Print Council’s traditional campaign
  • 44:30 Microsoft’s Knowledge Base content now available via RSS feeds
  • 48:38 London geek dinner on June 7 - 154 signed up so far!

Outro:

  • 49:37 Shel outros the show; Getting today’s show online and doing the show notes - timings; how to give your feedback
  • 50:40 Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - Robin Capper, Autodesk’s Realize Your Ideas Tour blog, Dan York, IBM bloggers, Microsoft bloggers, General Motors executive blog, The New PR Wiki, CEO Blogs List, CorporateBlogging.Info, CEO Intranet List, Intel, Disney podcasts, Ragan Communications, The Tinbasher Blog, Kodak, Lee Hopkins, Desert Island Discs, iPod.

Feature - Chad Dickerson’s podcast vertigo, InfoWorld, Technorati, PubSub, Podscope, Darren Barefoot, Potkast, Google, Dave Winer, Doc Searls, Raytheon, Jonathan Marks, Apple, iTunes, Winamp, Winamp iPod plugin, BBC, Newsweek, NPR, ABC, NBC, The Observer blog, Business Week Online, Adam Curry, Adam Curry’s Podcast Show on Sirius Satellite Radio; KYOU Radio, Kazaa, RIAA, Garageband, Propaganda, Mixcast Live, Boku, Skype, Constantin Basturea, FeedBurner.

Short Takes - Steve Rubel, Blogebrity, People, National Enquirer, Contagious Media Showdown, Crying While Eating, seeking freelance writers: Neville’s post and Fredrik’s post, IABC Memberspeak, IABC Job Bank, US Print Council, Pressbox, Microsoft, Microsoft PressPass, Nooked Directory, London geek dinner, Robert Scoble, Hugh McLeod, Stuart Henshall, Bill Campbell.

Outro - Daily Source Code, Chance, Garageband.com, Say What You Will, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 30…

Posted by neville on 05/26 at 11:51 AM
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Monday, May 23, 2005

The Hobson and Holtz Report - Podcast #35: May 23, 2005

Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; Desert Island discs; seeking freelance writers via blogs; creating a list of CEO intranet blogs.

Show notes for May 23, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Shel introduces the show; how to give your feedback; show notes; about the show - at the intersection or the collision?

Discussion on listeners’ comments:

  • 03:05 Mike Wing’s link to IBM CEO interview; trackbacks from other blog posts to our interview with Mike
  • 05:27 Scott Solomon on Rush Limbaugh podcasting his radio show; on like-minded thinking for building trust for a blog; it’s the trust networks that matter, not the reader volume
  • 10:45 Dan York with a technical question about some podcasts not playing on his iPod - including this one! Anyone else with such issues?
  • 18:42 Sam Whitmore on guest hosting FIR
  • 21:04 Christopher Carfi on getting an entire view on the conversation - creating an RSS feed for comments with Movable Type and TypePad; issues on reading content in an RSS reader puts the onus on the writer to make the content compelling

Features:

  • 32:24 Follow up on hacking the Kensington computer lock - what’s the word from Kensington? Nothing yet; a look at how some of the conversations around the blogosphere are developing
  • 35:37 Trevor Cook savages Naked Conversations - the editor doesn’t get it, says Trevor; regulatory issues on disclosures
  • 43:43 From Our Correspondent Down Under: Lee Hopkins - asks what are your favourite business podcasts; looking for audio guides on how to produce podcasts; on a Flash-based alternative for employees of a company that doesn’t permit browsers or RSS aggregators; what are your favourite Desert Island Discs?
  • 58:35 Seeking freelance writers via blogs and word of mouth - Neville’s and Fredrik Wacka’s simultaneous blog posts and why they’re doing this
  • 63:17 Shel’s list of CEO intranet blogs on The New PR Wiki - building a great resource

Outro:

  • 65:28 Neville outros the show; how to give your feedback
  • 66:40 Improved audio quality for this show - we have fixed it but we’re not sure how…
  • 67:45 Shel intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - IAOC, AA, AAA.

Listeners’ comments discussion - Mike Wing, Conference Calls Unlimited, Hans Mestrum, Scott Solomon, Rush Limbaugh, BBC podcasts, Adam Curry, Daily Kos, Wonkette, Dan York, iPodder, iTunes, iPod, Winamp, Windows Media Player, iTunes to directly support podcasts, Dawn & Drew, Starbucks, T-Mobile, Bill Gates, Ericsson, Samsung, Nokia, Sam Whitmore’s Media Survey, Forbes.com, Closet Deadhead, ZDTV, Sam’s interview with InfoWorld and PC World (MP3, 19Mb), Pete Shinbach, Christopher Carfi, Johnnie Moore, Movable Type, TypePad, Six Apart, Expression Engine, Chad Dickerson, NewsGator, FeedDemon, Chris Pirillo, Lockergnome.

Features - Kensington, blog posts (on Icerocket), Alan Jenkins, Darren Barefoot, Steve Rubel, Larry Borsato, The Gadget Guy, Trevor Cook, Robert Scoble, Shel Israel, Naked Conversations, SEC, PR Newswire, Business Wire, Euronext, David Parmet, Robert French, BL Ochman, Lee Hopkins, Heidi Miller, PodcastAlley, Audacity, Daily Source Code, Podcast Brothers, Podcastingnews.com, Desert Island Discs, Dan Bricklin, Software Garden, Joel Spolsky, Fog Creek Software, GodCast Network, Behind the Scenes, Desert Island Discs, seeking freelance writers: Neville’s post and Fredrik’s post, IABC Memberspeak, CEO Intranet List, Constantin Basturea, The New PR Wiki.

Outro - Skype, Stuart Henshall, Bill Campbell, Skype Journal, The Evil Genius Chronicles, Bullet Called Life, The Girl I’ve Never Seen (MP3, 6.7Mb), For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 26…

Posted by neville on 05/23 at 01:55 PM
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Friday, May 20, 2005

Interview: Mike Wing, IBM - May 20, 2005

For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines.

In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike Wing, IBM’s Vice President Strategic Communications, about the big news and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike’s commentary and opinion on a wide range of topics including IBM’s corporate values, the company’s recent history, how the employee jams came about and the value of them, the role of the intranet, taxonomy and folksonomies, and the impact blogging will have from both the perspective of an organization and an individual.

About our conversation partner:

[photo: Mike Wing, IBM]Mike Wing is Vice President Strategic Communications at IBM where he has worldwide responsibility for strategic and policy-related messaging. Before establishing this new function in IBM Corporate Communications in 2004, Mike was Vice President Worldwide Intranet Strategy & Programs, responsible for the strategy and development of w3.ibm.com, IBM’s corporate intranet, also known as the On Demand Workplace, which reaches the company’s 320,000 employees worldwide. He guided ‘w3’ from a small publishing site to the company’s primary medium for information and a key engine of culture change in IBM’s turnaround during the 1990s. Mike joined IBM in April 1997, after 13 years managing employee communications at Time Warner Inc. and its Home Box Office division. Before joining HBO he was editor of the worldwide employee publication for CBS Inc. And before that, he was a graduate student in English at the State University of New York at Buffalo, concentrating on Shakespeare. While there, Mike was a leader of Vico College, an interdisciplinary undergraduate humanities program. He graduated from Swarthmore College in 1970, with High Honors. He is co-author of The Kissing Place, an original film produced for USA Network.

Download MP3 podcast

Download the conversation here (MP3, 22.5MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

Interview Segment Time Points:

  • 00:13 Mike sets the scene with an overview of his background, and about his current responsibilities at IBM.
  • 03:40 IBM’s corporate blogging initiative, why Mike thinks blogging is such a big deal and why the company is doing this.
  • 08:24 Neville comments on IBM’s strategic blogging move as having a massive impact on the future development of this medium from an organizational perspective.
  • 09:08 It’s an experiment, Mike says, we don’t know what to expect, and talks about how it might develop for IBM in the context of the company’s business model: more important in the long run is what we will learn and what experiences we will gain.
  • 11:27 Shel asks about employee reaction to the news about the corporate blogging initiative.
  • 11:35 Mike on positive reactions and what the company is doing to support the initiative.
  • 13:48 Neville asks about IBM’s corporate values statement and how all of this connects to it.
  • 14:09 Lots of links between the blogging initiative and those values, Mike says: if you’re going to be visible and transparent in communication, trust is essential.
  • 17:49 Mike on how IBM’s corporate values were developed: the crucial role of the employee “values jam.”
  • 19:54 Mike on the traumatic experience of IBM’s near death in the early 1990s; Lou Gerstner’s pivotal role in the turnaround; the question of values.
  • 21:33 Shel asks about the employee jams and the role they played as an extension to the employee intranet as a channel for integrating the business.
  • 21:54 Most important of all was the essential role they played in transforming the company, Mike says, commenting on some of the public snarkiness that greeted the news of IBM’s corporate blogging initiative.
  • 22:30 IBM has been living in an electronic environment for many years, Mike says, longer than many competitors have existed: an overview.
  • 24:30 Mike on the key role Lou Gerstner played in halting plans to break up IBM in the early 1990s; cultural obstacles.
  • 27:19 Mike on the role HR research and a global employee survey played in 1999 in deciding to create the jams; formal communication channels vs. informal ones; how the intranet is perceived by employees.
  • 30:55 The pragmatic core of the first world jam in May 2001 - capturing best practice and sharing it; structure of and topics discussed in the jam; the different conversations with CIOs and CMOs.
  • 33:54 Six jams done so far, says Mike; how people react to the values; how to make the values real.
  • 35:07 56,000 participants in WorldJam 2004, 32,000 posts, 191 ideas.
  • 35:52 Neville asks about cultural changes and the impact of the sale of the PC division to Lenovo and employee perceptions of this change.
  • 36:39 Mike’s anecdotal sense: it crystalized the shift in IBM’s business model; for people inside and outside, it’s a turning point in thinking about the company.
  • 28:56 Mike comments on business historian Alfred Chandler, the creation of the IBM PC as an early version of open standards. IBM is a machine built to grow institutions at a societal level, he says.
  • 40:41 Shel asks whether ‘working knowledge’ is still a concept for the w3 intranet.
  • 41:04 It is, Mike says, part of a company-wide application architecture which delivers different content to people based on personal profiles; on the long term goals with adaptive portlets.
  • 44:24 Mike on taxonomy and folksonomies; the differences between the two; how IBM is exploring this and the upcoming launch of ThinkPlace.
  • 46:29 Neville comments on such a tool as more than just posting and commenting: it’s to do with surfacing thinking and ideas.
  • 46:56 Think about blogging: expressing points of view, talking about interesting things, Mike says, but at some level, you need to think about the impact it will have on the organization itself, and on yourself.
  • 49:15 What’s a blogger? asks Mike. Someone ideally with value to add, expertise, a point of view, the confidence to do so in public, and the capacity to adapt and learn from what you encounter; on how blogging will continue to help IBM’s evolution.
  • 50:06 Neville asks will we see Sam Palmisano or other senior executives blogging?
  • 50:24 Work in progress, says Mike: there’s no blanket ‘executives get out there and blog.’ We’re thinking about areas that are important to everyone, eg, open source, public policy, and other things.
  • 51:39 Shel, Neville and Mike with concluding wrap up.
  • 52:28 Description of this podcast and where to find For Immediate Release.

Links for the brands, individuals and companies we discussed or mentioned in the conversation:

IBM, Time Warner, HBO, CBS, Technorati, Moore’s Law, Sun, Microsoft, TypePad, Google, DayPop, Blogger, Tom Friedman, Harvard Business Review interview with IBM CEO Sam Palmisano, Lou Gerstner, IBM VM, Java, PROFS, IABC, PRSA, AMA, PriceWaterhouseCooper, Lenovo, Alfred Chandler, IBM ThinkPad, Apple, Lisa Kamm, Andrew Sullivan, Robert Scoble, Irving Wladawsky-Berger, For Immediate Release.

Posted by neville on 05/20 at 07:31 AM
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Thursday, May 19, 2005

The Hobson & Holtz Report - Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; may the force be with you for blogging; Oracle starts podcasting.

Show notes for May 19, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 29.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Neville introduces the show; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 01:55 James Snell on the blogging guidelines for IBM’s strategic blogging initiative; blogging platforms and Lotus Notes; interview tomorrow with Mike Wing; comment about Philip Borremans’ post about IBM online jamming; IBM’s culture and evolutionary change
  • 10:32 Heidi Miller thinks FIR is a great podcast for marketing/PR folk who want a technology twist - great for technophiles who aren’t (yet) full-blown geeks

Features:

  • 12:43 Kryptonite II? The case of hacking the Kensington computer lock with just a toilet paper tube, a roll of duct tape and a pen; is this a crisis and, if not, what should Kensington be doing? Discussion on influencing conversations
  • 26:46 Communicators in government - layers of organizational bureaucracy, regulatory issues and time; how government communication will evolve; is business more nimble? >> If you work in public service, let us know what you think about communication, blogs and social software tools
  • 33:52 How blogs can create trust with consumers; how to build trust and the willingness to share information; comments and connections are more important than content alone; how RSS feeds affect information consumption; the importance of aggregating comments and trackbacks into overall conversations
  • 47:33 Roger D’Aprix’ message imperative - always look at communication from your audience’s point of view; how technology does help people absorb information

Short Takes:

Outro:

  • 64:32 Reminder of two imminent interviews - Mike Wing, IBM, Friday May 20; Peter Clifton, Editor, BBC News, Tuesday May 24.
  • 65:02 Shel outros the show; how to give your feedback; Neville intros the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Listeners’ comments discussion - James Snell, IBM’s strategic blogging initiative, Lotus Notes, Lee Lefever, Mike Wing, IAOC, Philip Borremans’ post on IBM online jamming, Lou Gerstner, Blue Magic, Heidi Miller, Diary of a Shameless Self Promoter, Lee Hopkins.

Features - Kensington, Darren Barefoot, Boing Boing, Gizmodo, blog posts on Icerocket, Kryptonite bike lock case, Ingersoll-Rand, Engadget, James Grunig, Blogpulse Conversation Tracker, Intelliseek, Christopher Carfi, the social customer manifesto, Business Week cover story on blogs, Margot Wallstrom, the Gomery investigation, Nooked, Nooked’s listing of government RSS feeds, 10 Downing Street, Hitchhikers Guide to The Galaxy, Elizabeth Albrycht, Steve King, GM FastLane Blog, Microsoft, Encarta, FeedDemon, NetNewsWire, TypePad, Expression Engine, Mike Manuel, Dave Winer, Online Journalism Review, IABC, Communication World magazine, Roger D’Aprix.

Short Takes - Star Wars III: Revenge of The Sith, Steve Rubel, Star Wars blogs, Lucasfilm, Industrial Light & Magic, Lucasarts, C3PO, Hyperspace Official Star Wars Fan Club, George Lucas, Starwars.com, Richard Byrom, Oracle, Oracle Technical Network podcasts.

Outro - Mike Wing, Peter Clifton, Traveling On, Cat Stevens, Nathan Sheppard Band, Garageband.com, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday May 23…

Posted by neville on 05/19 at 10:04 AM
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Monday, May 16, 2005

The Hobson & Holtz Report - Podcast #33: May 16, 2005

Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine optimization and blogs; IBM’s strategic initiative on company-wide employee blogging; upcoming interviews.

Show notes for May 16, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 41-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 17.2MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:30 Shel introduces the show; solving the recent audio problems; how to give your feedback; show notes

Discussion on listeners’ comments:

  • 01:52 Dan York on audio quality; companies blocking employee access to blogs; tools to create RSS feeds
  • 06:32 Mike Strock on Nikon’s problems with the D2X camera and the PR perspective; saying nothing in the face of potential product/customer satisfaction issues is a bad move
  • 09:57 Peter Clayton on a Wall Street Journal story on the media and podcasting; on a movie about media training

Features:

  • 11:58 Readers’ letters in response to the Business Week cover story on blogging, published in this week’s edition - wide-ranging feedback, skeptical and supportive; great fuel for developing more blog conversations
  • 20:37 Report from our Correspondent Down Under - Lee Hopkins in Adelaide, Australia, reports on an upcoming communications conference in Sydney and on BlogTalk DownUnder; on search engine optimization and blogs; on the power of podcasting
  • 27:24 IBM’s strategic initiative on company-wide employee blogging - a huge step forward in organizational communication, and its potential impact on customer relations and external perceptions of IBM

Outro:

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Skype.

Listeners’ comments discussion - Dan York, Marco Derksen, Aegon, De Telegraaf, ListGarden, Dan Bricklin, VisiCalc, Mike Strock, Nikon, Nikon D2X camera, Christopher Carfi, Kryptonite, Peter Clayton, Wall Street Journal article on the media and podcasting, Fast Company, Syndicate conference, Ragan Corporate Engagement conference.

Features - Business Week cover story on blogging, Nicco Mele, Blogspotting, Tulip Computers, Lee Hopkins, Melcrum communication summit in Sydney, BlogTalk DownUnder, Adam Curry, Daily Source Code, RadioDaddy.com, Fredrik Wacka on podcasting, IBM, IBM’s employee blogging initiative, Mike Wing, Silicon Valley Watcher article on IBM, Tom Foremski, James Snell’s post on IBM’s blogging guidelines, Sun’s policy on public discourse, Robert Scoble’s Corporate Weblog Manifesto, Groove Networks’ weblog policy, Charlene Li’s blogging policy examples, Forrester Research.

Outro - Mike Wing, Peter Clifton, Tudor Williams, Angela Sinickas, SamanthaMurphy.com, I Wanna Go Home, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday May 19…

Posted by neville on 05/16 at 08:15 AM
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