The FIR Podcast Network

Thursday, February 27, 2014

FIR On Strategy with Andrea Vascellari, Episode 14: February 27, 2014

Strategy In order to communicate information effectively, you need to understand who is receiving it. That’s why the audience analysis is critical. In this cast we will understand how to conduct effectively and efficiently an audience analysis by identifying the different target audience groups and by understanding their needs.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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About Your Host

Andrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 02/27 at 12:10 AM
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Wednesday, February 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 11: Feb 22, 2014

In this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Dave Gardner of Gardner and Associates Consulting

Dave talks about the thought leadership journey.

Monday, February 24, 2014

FIR presents AllthingsIC with Rachel Miller episode 4 February 25 2014

AllThingsIC Welcome to the fourth episode of All Things IC with Rachel Miller.

In this podcast Rachel looks at a knowledge framework for internal communication published by Dr Mary Welch, the Institute of Internal Communication nuts and bolts series, CIPR Inside awards and State of the Sector survey.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir4 so you can grab a cup of tea, sit back and relax and enjoy the show.

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About Your Host

I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 02/24 at 03:39 PM
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The Hobson & Holtz Report - Podcast #744: February 24, 2014

Quick News: Chevron apologizes for fracking well explosion with free pizza coupons, Virgin Galactic looking for a PR agency, Groupon claims its President’s Day gaffe was intentional, Sprinklr acquires Dachis Group; Ragan promo;

News That Fits: Latest CIPR ‘State of the Profession’ survey prompts a challenge to communicators from CIPR President Stephen Waddington; Michael Netzley’s Asia Report: important mobile developments targeting Asia’s smartphone-friendly consumers, and more; companies hunt for employees with clout; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; five tips from BuzzFeed on making content shareable; Dan York’s Tech Report: Facebook’s acquisition of WhatsApp, and more; last week on the FIR Podcast Network: four new show episodes; is it possible to cultivate ‘idea carriers’?;

Music from Les Gordons; and more.

Get FIR:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for February 24, 2014: A 90-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR #744 bookmarks on Delicious

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

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So, until Monday March 3…

Posted by neville on 02/24 at 12:31 AM
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Friday, February 21, 2014

FIR Presents Inside PR 364: Our PR Loves

FIR Presents Inside PR Martin here.

Because we recorded this episode on Valentine’s Day, we decided to talk about our PR loves – as in the tools that help us do our jobs better – not the people. The idea came from a Spin Sucks post by Gini and her team.

Martin’s loves:

Twitter for connecting, sharing/curating, sending quick messages and generally finding out what’s trending.
Evernote - the place where I keep all my notes, random thoughts, blog posts, ideas and to do lists. They’re organized, searchable and accessible on whatever device I happen to be on.

Joe’s loves (two pairs):

Feedly for news, tagging and follow-up and Diigo to store, annotate and keep track of posts he wants to reference later. Joe says that as communications professionals, we need to have the facts at hands when writing and both these platforms help with that.
Buffer and Hootsuite to schedule and share stories easily.

Gini’s loves:

Talkwalker, a new app that works like Google alerts. Gini likes it even more since its Hootsuite integration, which lets you schedule or tweet out alerts.
Scrivener , the app Gini uses for writing books and other long-form content. Not only does it help keep you organized, it develops your table of contents and index, and it’s searchable so you can easily find various parts of a manuscript during your writing.

What are the tools you love that make your day easier?

We end the show with a question from Daniel Francavilla, a student of mine who owns his own design business. Daniel wondered about the importance of design and visual identity in communications.

Joe says (and we all agree) that it’s often the differentiator. We’ve gone from a world where the big choice used to be selecting a template in Word to one where design is integral to our work and the people who want to be competitive are those who design for a multimedia experience.

Thanks Daniel.

One quick reminder: For anyone in Toronto and Ottawa – the next Third Tuesday features data analyst Jim Sterne on the human side of analytics – #3TYYZ February 26 in Toronto and #3TYOW February 27 in Ottawa. Hope to see you there. And here’s Jim Sterne’s song parody, Modern Data Analyst. And here’s Jim Sterne’s song parody, Modern Data Analyst.

We’d love to hear your thoughts.

Get this podcast:

Download this episode (7.21Mb, 17:49)
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Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/21 at 05:01 PM
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Wednesday, February 19, 2014

FIR B2B #3: Buyers Consult Each Other for Advice; Can Marketers Adapt?

FIR B2B Paul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

New Eloqua Research shows that buying cycles are lengthening and buyers are depending more upon peers for recommendations. “Social media marketing managers and social business teams need to be brand agnostic,” says Eloqua Demand Gen Report Managing Editor Kim Zimmermann. “Make sure that you’re adding to the conversation by sharing meaningful, educational, vendor-neutral content so that the “browsers” are getting the right content, even if they aren’t asking.” How well-prepared are brands to do this? Another study finds that B2B marketers say they’re rapidly improving at aligning content marketing to the funnel, so maybe the outlook is improving.

How Klout Is Poised to Clean LinkedIn’s Content Clock. LinkedIn has come under considerable criticism for changing its news service to de-emphasize independent sources in favor of its own experts. Now Klout is trying to fill that vacuum and give LinkedIn a run for its money as a news curation service. Is Klout’s gambit an indication that LinkedIn’s news content has become less useful since it began promoting its own influencers ahead of third-party sources?

Twitter’s first earnings report as a public company caused its stock to plummet amid concerns that its growth is slowing. Twitter has historically been one of the most effective B2B communication channels. Some people say Twitter is in trouble, but we don’t see peril on the near-term horizon.

A new report from David Spark lists 50 behaviors that were once condoned social media but aren’t anymore. One of the themes that runs through the collection of advice for more than 50 prominent social media experts is that over-sharing is becoming a problem. It’s drowning out valuable content and driving away once-active users.

Our special guest this week is Gary Wicks, who leads the Web Strategy Team at Boeing Commercial Airplanes. He is responsible for strategy development, content development and social engagement in the digital space. He manages the Twitter account for Boeing Commercial Airplanes (@BoeingAirplanes) and is on the editorial board of the corporate website.

We discuss the challenges of coordinating social media across a giant enterprise and the tricky task of balancing transparency with the need to meet global compliance standards. Gary also speaks to the importance of influencers in his industry. Even hobbyists, whom you wouldn’t consider to be influential in large aircraft purchases, can create brand affinity that leads to sales.

We also discuss last year’s Dreamliner crisis, in which concerns about battery safety grounded the fleet for several months. Gary talks about what Boeing learned from the experience and the importance of communicating constantly with constituents.

Get this Podcast:

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About Your Hosts

Paul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Connect with Paul on Twitter: @pgillin

Allan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

Connect with Allan on Twitter: @allanschoenberg

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 02/19 at 04:18 AM
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Tuesday, February 18, 2014

Todd Van Hoosear on AMP Up Your Social Media

AMP Up Your Social Media Todd Van Hoosear is the VP, Public Relations & Stakeholder Engagement at the HB Agency (Hart-Boillot). Todd serves as a Vice President in HB’s PR group, focusing on enabling better stakeholder engagement for HB’s clients. Todd also teaches the New Media and Public Relations class at Boston University, which explores the effects of new media on the fundamental theories, models, and practices of public relations.

Todd recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how PR has changed in the past two decades and how important it is to find key influencers.

“You really have to spend a lot more time analyzing who your influencers really are and if they even come out of the journalism world. It might be a twitter handle of someone that works at a targeted organization or a kid in the basement with 100,000 followers.”

To find your key influencers, Todd suggests asking yourself these questions:

What are your business objectives and goals?
Specifically, what are you marketing/PR goals?
Where are your customers and what are their interests?
What will it take to rise above the noise and standout amongst your competitors?
Based on the goals and objectives of your campaign and who your audience is, who are your top influencers?

Todd would love to hear from you! Chat with him on Twitter @vanhoosear or email him at vanhoosear@hbagency.com.

About Our Guest

Todd Van Hoosear Todd’s love of technology started as a child, when his dad would bring home chips and switches from his work in the electronics industry that would feed his imagination for years. Combining a stint as an IT guy with his education in PR and communication, Todd has helped clients in the engineering, mobile, cloud, networking, consumer technology and consulting spaces bring new ideas – and new takes on old ideas – to the market.

Todd believes in creating social organizations: in helping businesses use new and old media to create relationships that inform and empower their employees, customers, partners and supporters. His love of social media led to his role as the founder of the Social Media Club’s Boston chapter, his subsequent involvement in the boards of the Publicity Club of New England and the Find Your Missing Child foundation, as well as his position as an adjunct professor at Boston University.

Todd loves walking, hiking, climbing, biking and, when he can get it in, swimming. While work and play have taken him overseas, his true passions lie in his own city, neighborhood and backyard.

Todd holds Bachelor’s and Master’s degrees in Communication from Michigan State University.

Subscribe and get the AMP Up Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

Get this podcast:

Download this episode (29.4Mb, 24:59)
Subscribe to the FIR Presents AMP Up Your Social Media RSS feed
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Get the FIR app for your mobile device - iPhone | Android | Windows

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 02/18 at 10:10 AM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

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