Wednesday, June 11, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 26: June 11, 2014

Thought Leadership with Mitchell and Michael

In this episode, Mitchell and Michael mark their sixth month on air by featuring one of the show’s most popular guests so far, #ThoughtLeader Jeffrey Hayzlett. Joking about being upset that he is the 26th, rather than the first, #ThoughtLeader to be interviewed on the show, Jeffrey takes comfort knowing that he is in fact Thought Leader Life’s half-year inaugural guest, as pointed out by Mitchell.

Many years ago, Jeffrey introduced the word “activate” to Mitchell who later on made it a ‘buzz’ word in #ThoughtLeadership. In the interview, Jeffrey discusses what activate means and why he thinks an expert or an author should be activated to really be a #ThoughtLeader. It’s not enough that you publish a book or get your thoughts out there; people should buy it, talk about it and move or take action because of it. Quoting his own public relations firm’s adage: “If you’re going to roll with the big dogs, you got to learn to pee in the tall grass” (http://www.tallgrasspr.com), Jeffrey says the key is to activate a thought-provoking conversation among individuals and communities with your content.

Jeffrey HayzlettJeffrey also shares his secret in building a good fan base and developing advocates: he treats people the way he likes to be treated. This means he follows back people who follow him and personally responds to people who take the time to send him a message, negative or positive. A word of caution, though – when you ask something from Jeffrey, make it direct to the point. Jeffrey is a person who doesn’t like to have coffee (he really doesn’t drink coffee!) and have a little chit chat. Tell him what you want from him straight out and he would respect that directness and he would gladly extend help because, as he puts it, he has this “servant mentality” in which he would always want to help others any way he can.

Jeffrey also talks about the Thought Leadership Funnel (http://www.thinkaha.com/thoughtleadershipfunnel) and discussed the next step to building advocates. For Jeffrey, it’s all about adding ‘zeroes’ and understanding that ‘there’s always someone out there who’s bigger than you are’. Finally, Jeffrey shares some interesting and surprising twists behind Bloomberg’s #1 primetime reality show C-Suite with Jeffrey Hayzlett (http://www.bloomberg.com/videos/csuite). Connecting the premise of this show to #ThoughtLeadership, Jeffrey notes that what the show has proven is that transparency really works. He also talks about his newest project the C-Suite Network which he describes as “LinkedIn on steroids” where C-Suite executives can share and interact online, participate in a conference or take up a course in the c-suite academy. Jeffrey and Mitchell share insights about the recently held C-Suite Network Conference and the great speakers that were featured there. Who was Jeffrey’s favorite speaker at the conference? Mitchell was surprised about Jeffrey’s answer.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* I learn from you, you learn from me, we learn together; our boats rise! @JeffreyHayzlett
* Be direct to the point. I’ll respect that a lot more than a bluff. @JeffreyHayzlett
* Activate means not just getting a brand out of the things you say. It’s about having advocates who share your content. @happyabout
* Keep adding zeroes in terms of your advocates and followers. @JeffreyHayzlet


Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/11 at 05:25 PM
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Monday, June 09, 2014

The Hobson & Holtz Report - Podcast #759: June 9, 2014

FIRShel’s at the IABC conference in Toronto so Neville’s the solo live host for this episode;

Quick News: The CIA joins Twitter, IABC names Carlos Fulcher its new executive director, thoughts about UK Podcasters meeting at Skype in London, BreatheRight shows how to do real-time marketing well; Ragan promo;

News That Fits: US meeting brings PR reps, Wikipedians together; Dan York’s Tech Report: IPv6 anniversary, and more; six myths of social sharing; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; concerns about social media compliance ease up in the financial industry; what’s new in the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: Twitter anticipates future growth will come from Asia; Igloo Software promo; Facebook discussion from Harry Hawk;

Music by Seventh Epic; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 9, 2014: A 73-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 16…

Posted by neville on 06/09 at 01:31 PM
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Thursday, June 05, 2014

FIR Presents Inside PR 3.74: Scott Monty will not be forgotten

FIR Presents Inside PRThis week on Inside PR, Gini Dietrich and Martin Waxman talk about the implications of the European Court’s right to be forgotten regime and Scott Monty’s classy announcement that he has left his role as social media head for Ford.

In the past two weeks, requests by European citizens have flooded Google with requests to delete information about them from the search engine’s results. Gini points out that the European Court’s decision requiring that Google takedown information upon request does not sit well with Americans, who see this as undermining the right to free expression. Nevertheless, she advises clients with operations in Europe and elsewhere to take note of this move. It points to the need for companies operating globally to be sensitive to different values in different places. Martin is uncomfortable with the potential that this ruling holds to rewrite and obfuscate history. Where do we draw the line between someone wanting to remove a hurtful or hateful opinion and someone who wants to remove or obscure facts? The true impact of this ruling will only be known over time.

And kudos to Scott Monty for the classy way that Scott announced on his blog that he had left his role as social media head at Ford. Scott praised his team, praised the company and praised the work that they did together. Others who are announcing a move would be well recommended to look at Scott’s departure announcement as a template for the right way to handle yourself when announcing a career change.

Finally, interesting factoid or fiction? Martin says that Canada is the only country in the world that still celebrates Queen Victoria’s birthday as a national holiday. With fireworks no less. Is that true? Are we truly unique in the world?

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We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 06/05 at 08:34 AM
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Wednesday, June 04, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 25: June 4, 2014

Thought Leadership with Mitchell and Michael

Social seller Lori Ruff (@LoriRuff) is our guest. Her fans call her “The LinkedIn Diva” even though she doesn’t work for LinkedIn®. Recognized by Forbes twice as a Top 50 Social Media Power Influencer (#9 woman) and Moody’s Top 50 Favorite People of 2012, she is one of the most-connected women on LinkedIn.

In this episode, Mitchell and Michael hang out with #ThoughtLeader Lori Ruff (@loriruff). Recognized by her super fans as the #LinkedIn Diva, Lori belongs to the elite Forbes list of top social media influencers in the world. In the interview, she reveals the secret to making it on this list and how she became a successful #ThoughtLeader in her own right. Lori believes a #ThoughtLeader provides value to the world and shares their thoughts in a way that is positive and open to discussion. That is why #ThoughtLeadership is, first and foremost, a positive connotation and something that has no space for dictatorship. For Lori, the ultimate #ThoughtLeader was Maya Angelou (who passed away on May 28, 2014) because her works made such an impact on Lori that they changed her entire perspective in life. It was Maya Angelou (http://www.mayaangelou.com) who said: “People don’t always remember what you say or even what you do, but they always remember how you made them feel.” And this is so true for Lori who, after experiencing tough challenges in life, realized that you can actually work through your emotions and show who you truly are. 

Lori RuffAs one of Mitchell’s favorite persons in the world, he describes Lori as having a warm heart that allows her to be authentic in building her connections and relationships. For Mitchell, Lori is a #ThoughtLeader who builds real relationships; as such, if you get a Lori Ruff-referral, you will immediately be trusted and respected. She explains that people come to trust her because she shares her true self and lets other people see her as a human being. People can relate to that because they are human, too.

Lori, who has been labeled by one of her 100,000 followers on Twitter and LinkedIn as more popular than @ladygaga, tells about what a typical day is like for her. She also shares her insights about Cause Marketing and why she has chosen to become a celebrity ambassador for the CureArthritis.org (http://www.curearthritis.org/). She is a super fan of http://AhaAmplifier.com, and is excited about the THiNKaha App Book that aims to spread awareness about arthritis using Tweetable quotes.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/.

* Be authentic. That’s the core, and if you can’t get that right, you won’t get that overwhelming success you’re looking for. @loriruff
* The more I protected the people who follow me, the more trust I could build with them. @loriruff
* A sign of success is when you’ve built your network over time, worked for their best interest, and become a good connector. @happyabout
* People don’t care what you know until they know that you care. @loriruff

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 06/04 at 04:14 PM
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Tuesday, June 03, 2014

FIR B2B #10: B2B Buyers Are People – Really - Plus MorningStar’s Leslie Marshall

FIR B2BPaul Gillin and Allan Schoenberg host the FIR B2B podcast. In this episode:

News & Trends

It’s people week at FIR B2B. We came across several articles this week that stress the importance of communicating with your audience as people rather than as, in the words of one content marketer, “one-dimensional robots trying to solve a business goal.”

We start with a sponsored post on VentureBeat that makes the case why B2B marketers should stop trying to chase the tactics that work in the B2C world. Shari Johnston of Demandbase says you should talk to personas, not demographics.  Our hosts agree. It’s very different approaching a customer who’s making a multi-million-dollar buying decision compared to one who’s buying a candy bar.

“10 B2B Masters Reveal Their Storytelling Secrets” in a new SlideShare presentation, and there are some gems in there. Tell your story and address the problems your customers are trying to solve. Be yourself.

Marisa Kopec, VP and group director of go-to-market, at SiriusDecisions told her audience at the SiriusDecisions 2014 Summit last month that 60% of B2B content ends up in a “content wasteland.” Our hosts aren’t so sure they agree with that number, but they do agree that most companies do a lousy job of auditing the content their people produce. Those slide presentations by the engineers are content marketing gold.

Special Guest: Leslie Marshall, Morningstar

Our special guest is Leslie Marshall, Director of Events, Magazine and Social Media at Morningstar. Leslie continues on the storytelling theme from earlier in the show by describing some innovative programs MorningStar has run to draw out employee stories and creativity.

One was a Vine video program around the 25th anniversary of the company’s investing conference that had employees and customers creating six-second videos to explain what investing is. “We get caught up in so many ideas and have so much to say that sometimes boiling it down six seconds or 140 characters can make it all that much more valuable,” she says.

This year’s Vine campaign focuses on what it’s like to work at MorningStar. Leslie also addresses the importance of partnerships between the communications and legal teams to minimize compliance issues. And she explains MorningStar’s rationale for continuing to publish a print magazine. “People still want to engage with reading interesting content, and we think we have a lot of that offer.”

Follow @LeslieAMarshall on Twitter

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About Your Hosts

Paul GillinPaul Gillin is a veteran technology journalist and a thought leader in new media. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is the author or co-author of five books, including Social Marketing to the Business Customer (2011), the first book devoted entirely to B2B social media marketing. He is also a social media trainer and coach at Profitecture, a training firm for B2B companies and their channel partners.

Allan SchoenbergAllan Schoenberg is based in London and responsible for managing the international media relations, issues management and brand communications for CME Group, the world’s leading and most diverse financial marketplace. He was instrumental in launching the company’s social media activity in 2007 and continues to lead its social strategy and online community engagement. He has more than 20 years of experience in B2B communications, including his work for Accenture, Edelman Worldwide and Fleishman Hillard.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Paul Gillin on 06/03 at 01:52 PM
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AMP UP Your Social Media #27: Turning Social Media Relationships Into Business with Tony Zayas

AMP UP Your Social MediaTony Zayas is the Marketing Manager for Proforma, a leading supplier of print and promotional products and graphic communication solutions in North America with over 750 locations and franchises nationwide. Tony recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how social media can help small business owners and entrepreneurs develop relationships that turn into business.

“Utilize social to grow web presence and to sell; not to sell directly on social, but to develop those relationships that lead to business”

Tony reveals his strategies on how to develop relationships on social media and how those relationships can lead to business:

  1. Keep your content relevant to the end user. Think about your audience, and put together content that talks to them - not necessarily just about what you sell and your services.You should consider your content as a service; a very important service.
  2. Utilize the resources of social media to find and interact with potential business leads. You need to find people to connect with, interact with them, and then, once you have a relationship, casually begin the business conversation.
  3. LinkedIn has a lot of potential and is often underutilized. Make sure that after you connect, you follow up. Not a sales pitch, but a thank you or personalized message. Keep it friendly, encourage them to look at your profile, offer to introduce them to your connections; this interaction is what leads to a business relationship.

Tony would love to hear from you! To connect with him find him on LinkedIn or email him at tony@socialbusinessblueprint.com.

About Tony Zayas

Tony ZayasTony Zayas is an award-winning digital marketer and strategist. As Interactive Media Manager, Tony coaches Proforma Owners in understanding and leveraging the tremendous potential that the digital frontier offers, as well as developing strategy and manages the execution and implementation of Proforma’s new media initiatives, including social media, mobile, blog, web and email marketing.A graduate of the University of Iowa, Tony joined Proforma in 2011 and brings over 10 years of experience in digital marketing. In 2013 Zayas was named as an inaugural winner of Smart Business Magazine’s 2013 SoMe Impact Awards for the Large Companies category. The award recognizes marketing executives that took that leap of faith into the unknown world of social media and in doing so, drove substantial value for their companies.

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Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide

Posted by shel on 06/03 at 09:56 AM
Show Notes • AMP Up Your Social Media • (2) Comments • Permalink

Monday, June 02, 2014

The Hobson & Holtz Report - Podcast #758: June 2, 2014

FIRNeville speaking at Social Business Sessions in London on June 4;

Quick News: Lookout launches ‘theftie’ alerts to combat smartphone theft, Google got 12,000 requests to be forgotten on first day of EU ruling, handy guide to creating a WordPress multisite installation, Zappos kills job posting in favor of a social network; Ragan promo;

News That Fits: Stop stressing about bad reviews: they’re good for you; Michael Netzley’s Asia Report: Thailand’s military leaders consider censoring individual social media accounts, and more; CIPR updates Wikipedia guidance for public relations; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; NPR gets huge boost in Twitter traffic and engagement by switch from a bot to a human; eight shows in the past week on the FIR Podcast Network; Dan York’s Tech Report: thoughts about Djibouti, internet trends, and more; Igloo Software promo; does native advertising really perform as well as editorial?;

Neville recording solo next week while Shel’s at the IABC World Conference in Toronto; music from Mother Redcap; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for June 2, 2014: A 92-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday June 9…

Posted by neville on 06/02 at 12:51 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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