Monday, January 02, 2006
The Hobson & Holtz Report - Podcast #99: January 2, 2006
Content summary: Unveiling Intel’s new identity; Lincoln Group’s new pay for PR play in Iraq; trying out the Podlifter transcription service; MakeBot; intranet trends to watch in 2006; Lee Hopkins report; listeners’ comments discussion; the music.
Show notes for January 2, 2006
Welcome to For Immediate Release: The Hobson & Holtz Report, a 76-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:29 Shel introduces the show, what the show’s about, where to send your comments
News Briefs:
- 01:40 Unveiling Intel’s new identity - far deeper than just a new logo
- 10:46 Lincoln Group’s new pay for PR play in Iraq
- 15:46 We’ve tried the Podlifter transcription service for FIR - our initial verdict
- 23:08 MAKE magazine’s MakeBot mashup for instant messaging - the potential for organizational communication
- 27:28 Intranet trends to watch in 2006
From Our Correspondent Down Under:
- 37:20 Lee Hopkins reports on being less self-obsessed and more a part of a village
Listeners’ Comments Discussion:
- 48:02 David Phillips on PR measurement and CEO tagging
- 54:45 Clarence Jones says podcasters need to pay more attention to ID3 tags
- 58:53 Rob Cottingham on Canadian political gaffes online, and the TypePad outage
- 63:54 Sam Vigil points us to some links on the Alaska Airlines blogging issue
Outro:
- 67:43 Neville wraps the show; Thursday is show #100; how and where to send your comments; where to find the show notes
- 71:06 What might happen in show #100 on Thursday January 5
- 71:51 Outro podsafe music via PodcastNYC - Shop Vac by Jonathan Coulton
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday January 5…
Thursday, December 29, 2005
The Hobson & Holtz Report - Podcast #98: December 29, 2005
Content summary: Say goodbye to ‘Intel inside’; Swicki search; businessman wins spam email lawsuit; PR Value Ratio measurement concept; Podzinger out of beta; listeners’ comments discussion; pithy online communications; CEO tagging; PR issues for Alaska Airlines; the music.
Show notes for December 29, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 24MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:27 Neville introduces the show, what the show’s about, where to send your comments
- 01:28 Relaxing during the Christmas/Hannuka holiday: blogging, movies and Broadway
News Briefs:
- 04:01 Say goodbye to ‘Intel Inside’ as Intel prepares for a new corporate identity
- 10:09 Shel’s experimenting with Swicki search
- 15:13 Businessman wins first-of-its-kind spam email lawsuit
- 17:20 Katie Paine’s PR Value Ratio communication measurement concept - an effective measure? Shel’s keen but Neville’s cynical (and John Wagner says PR shouldn’t waste its time on measurement)
- 25:34 Search podcasts with Podzinger, now out of beta
- 27:39 A shoutout from Katie Paine (coincidentally)
Listeners’ Comments Discussion:
- 27:52 Tom Raftery enjoys listening to FIR in his car but has one complaint
Features:
- 31:10 Do communications online need to be more pithy?
- 34:33 Tagging into the mind of the CEO - Neville’s keen but Shel’s cynical
- 41:44 Blogging Alaska Airlines’ flight emergency - looks like big PR issues for the airline
Outro:
- 52:44 Shel wraps the show; a week from today is show #100; how and where to send your comments; where to find the show notes
- 55:07 Outro podsafe music via the Podsafe Music Network - Sparkle Star by Bubble
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday January 2…
Monday, December 26, 2005
The Hobson & Holtz Report - Podcast #97: December 26, 2005
Content summary: A tag-based search engine, hijacked blogs, censorshop at MySpace, Typepad and Salesforce.com apologize for outages, the New York transit strike, the French parliament encourages Web piracy, a cell phone movie contest, listener comments, and more.
Show notes for December 26, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and almost live from Wokingham, Berkshire, UK.
Download the file here (MP3, 25.1MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:30 Shel introduces the show. Neville’s not with us today. Where to send comments.
News Briefs:
- 02:02 Wink is a new search engine based on tags
- 05:26 Blog posts are being stolen and put on blogs that make money through Google Ad Words
- 09:24 MySpace censored references and links to YouTube
- 15:28 SixApart apologizes for its outage, provides compensation, and promises improvements to communication channels
- 18:45 Salesforce.com apologizes for its outage, offers no compensation, and points the finger elsewhere
- 21:25 Neville checks in from the UK
- 22:41 The New York Transit strike results in increased visits to Internet poker sites
- 26:37 France welcomes download piracy
- 29:35 Neville checks RSS feeds using FreeNews on his Nokia N70
- 31:05 A contest for high school and college students seeks short films shot with cell phone cameras
Listener Comments Discussion
- 37:10 A shoutout from Heidi Miller
- 37:32 Sallie Goetsch on ghost-written blogs
- 38:16 Shel broadens the topic to include links in blogs based on Shel Israel’s slam on Richard Edelman’s blog
- 39:24 Shel discusses the idea of rules governing what’s right and wrong in blogging
- 43:06 Sallie Goetsch on women, gadgets and age
- 49:15 Les Posen’s audio comment on Microsoft’s product placement efforts on “The Apprentice”
- 58:39 Shel responds with thoughts on integrating product placement with open source marketing
- 51:29 John Umbaugh comments on what he gets out of the show
- 52:52 John offers some constructive criticism for the show; Shel responds
Outro:
- 57:28 Shel closes the show with reminders to send comments and notes that the show notes at on the show blog and cross-posted to Shel’s and Neville’s blogs
- 59:14 Outro podsafe music via the Podsafe Music Network - Artist: Amplifico; Track: “All Your Sins”
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. So, until Thursday, December 29…
Thursday, December 22, 2005
The Hobson & Holtz Report - Podcast #96: December 22, 2005
Content summary: GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music.
Show notes for December 22, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:30 Neville introduces the show; what the show’s about; how to contribute your comments; Wednesday’s interview with Andy Abramson; thoughts about what to do on our 100th show
News Briefs:
- 05:11 Weber Shandwick delivers a video iPod with pictures and video as part of a media kit for the Saturn Sky
- 08:23 Online shops experience a last-minute holiday shopping rush
- 10:09 The growth in online shopping
- 11:19 Women get more into high-tech gadgets
- 15:03 Ipsos study on addiction to high-tech gadets
Eric Schwartzman’s Interview:
- 18:27 Eric interviews Doug Kaye
- 19:34 Formats: News podcasts vs. feature podcasts
- 20:15 Privitization of the Net
- 22:29 Licensed music on podcasts
- 24:04 How to get the entire interview
- 24:43 Neville talks about podcasts as conversations
Listeners’ Comments Discussion:
- 26:46 Shel Israel gives us a shoutout
- 27:22 MIchael SOulier comments on Google’s ability to index sites (in reference to the European Publishers’ lawsuit seeking to stop the practice)
- 30:17 Michael hates the word “webinar”
- 32.21 Michael comments on IT staff who want to control content
- 32:59 Michael points us to a Firefox extension that lets you customize Google
- 33:23 Michael Kirpatrick on the Peppercom survey and the lack of RSS feeds at the Daily Dog
- Clarence Jones discusses outages at Typepad and del.icio.us
- 42:32 Heather Hamilton on whether podcasters will fill the drive-time void left by Howard Stern
- 45:29 Craig Jolley discusses the “horizontal knowledge” article by Glenn Harlan Reynolds
- 47:52 Vishnu Mahmoud asks about PR performance measurement in new media
Features:
- 48:50Neville and Shel discuss measurement vs. monitoring in public relations
A Report from Dan York:
- 56:07 Dan introduces his segment
- Dan liked our Show #91, the discussion of the future of public relations
- 56:49 Dan also liked our interview with Rick Klau and has some positive thoughts about FeedBurner’s MyBrand
- 58:02 Dan’s thoughts about Live Journal‘s excellent record vs. Typepad’s outages
- 59:21 Dan discusses the idea of the ultimate “subscribe” button for RSS feeds
- 60:26 Dan introduces Local Frappr
- 61:18 Dan likes the as well as Paul Figgiani’s podcast, The Point
- 62:05 Dan has a good reason for Neville and SHel to keep the H&H Report under 75 minutes
- 64:12 Dan’s background music was “If Every Day Were Christmas” by Podsafe for Peace
- 64:36 Neville comments on the not-yet-ubiquitous use of the Firefox RSS symbol
Outro:
- 65:66 Shel closes the show with reminders to send comments and notes that the show notes at on the show blog and cross-posted to Shel’s and Neville’s blogs
- 67:18 Outro podsafe music via the Podsafe Music Network - If Every Day Were Christmas by Podsafe for Peace (note, $1 purchase at Podsafe for Peace benefits UNICEF
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are now posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 26…
Wednesday, December 21, 2005
Interview - Andy Abramson, CEO, Comunicano - December 21, 2005
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 58-minute conversation with Andy Abramson, CEO of Comunicano, the PR agency behind the blog relations campaign for the Nokia N90 smartphone.
Download the conversation here (MP3, 23MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
Andy Abramson is the founder of Comunicano, Inc, a boutique marketing consultancy geared to providing clients with a full service agency, senior advising and marketer-in-residence services to start-ups, companies in transition and established brands with regard to marketing, advertising, public relations, promotion, events and reputation management. He is also co-founder, President and Senior Strategy Officer of The Next Box, Inc, a virtual marketing service agency.
A veteran of the marketing and public relations industry, Andy has over 31 years of experience in all facets of marketing and corporate communications. In addition to his daily marketing and public relations activities Andy also co-hosts “The World Technology Round Up,” a daily technology webcast that is heard via KenRadio.com and its syndication partners, by more than 200,000 daily listeners around the globe. He has also served as the BBC’s Consumer Electronics Market analyst in the USA at CES, and was seen in 46 countries and 45 PBS stations, by more than 11 million people. Along with Rutkowski, Abramson co-hosts the annual San Diego Telecom Council’s GadgetFest, each fall, a preview event of the newest and coolest consumer technology products around.
Often quoted both in the consumer and industry press, Andy authors VoIPWatch, a daily weblog.
Interview Segment Time Points:
- Detailed show notes to come.
Podsafe intro music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, December 19, 2005
The Hobson & Holtz Report - Podcast #95: December 19, 2005
Content summary: Latest survey on corporate blogging; the declining trust in corporations; Google buys AOL stake; Pheedo study on ads in RSS; Gmail on cell phones; Topix.net accepts user content; Steve Rubel quits Across the Sound; Lee Hopkins’ report; listeners’ comments discussion (why blogs and wikis are so good; a Christmas list for communicators); does blogging equal transparency?; the TypePad communication crisis for Six Apart; upcoming interview; the music.
Show notes for December 19, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 95-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:28 Shel introduces the show; what the show’s about; how to contribute your comments; upcoming interview on Wednesday December 21 with Andy Abramson on Nokia’s blog relations campaign; update on the FIR Frappr community
News Briefs:
- 02:37 Latest corporate blogging survey highlights commercialization and ghost-writing as major concerns by PRs and marketers
- 07:37 World Economic Forum survey on the declining trust in government, corporations and global institutions - the results aren’t good
- 11:56 Google buys stake in AOL; changes afoot with how advertising may be incorporated in search results and elsewhere
- 16:22 Pheedo study shows stand-alone ads in RSS feeds are highly influential on click-through rates
- 19:11 Gmail now available on your mobile phone
- 22:58 Topix.net acccepts user news contributions - a further sign of convergence between mainstream media and citizen journalists
- 24:57 Steve Rubel steps down from Across the Sound - what impact will the loss of one of the two co-hosts have on the podcast?
From Our Correspondent Down Under:
- 28:58 Lee Hopkins reports - a proud father with a hoarse voice; a wrong font and bad syntax; aligning all the pieces of the puzzle for ‘nuanced communication’
Listeners’ Comments Discussion:
- 38:28 David Phillips with the reasons why blogs and wikis are so good and such a threat to the control freaks
- 42:29 David again, with an audio Christmas list for communication professionals
Features:
- 47:39 Does blogging equal transparency? An issues discussion on the IABC Chair blog
- 58:31 The consequences for Six Apart following the TypePad service outage on December 16 - what happened, customer relationship issues, Six Apart’s communication efforts (including a podcast interview), blogger conversations; comments from Sebastian Keil and Dennis Howlett; what now for for Six Apart: business issues and the role of communication. Tell us your views on this issue.
Outro:
- 90:45 Neville wraps the show; how and where to send your comments; reminder of interview on Wednesday December 21 with Any Abramson; where to find the show notes
- 91:54 Outro podsafe music via the Podsafe Music Network - Did You Think by Adrina Thorpe
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Thursday December 22…
Thursday, December 15, 2005
The Hobson & Holtz Report - Podcast #94: December 15, 2005
Content summary: Personal video uploads at YouTube.com: the new ‘Flickr for video’; self-destruct SMS messaging; the Structured Blogging Initiative; are Nielsen TV ratings headed for extinction?; Wikipdia gets high ratings for accuracy of science entries; listeners’ comments discussion (PR and propaganda; show format and length; Nokia N90 blog relations campaign; emotional links; working with IT departments; blog fear of visibility); a meeting of communicators and discovering new media; Syndicate conference; Eric Schwartzman’s interview extract with Marcus Chan, San Francisco Chronicle; the music.
Show notes for December 15, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.
Download the file here (MP3, 27MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
In this Edition:
Intro:
- 00:25 Neville introduces the show; what the show’s about; how to contribute your comments
News Briefs:
- 02:40 Upload your videos to YouTube.com - the new ‘Flickr for video’
- 05:33 Self-destruct SMS messaging on your mobile phone
- 08:50 The buzz about the Structured Blogging Initiative
- 12:26 Are Nielsen TV ratings headed for extinction?
- 16:03 Wikipedia rated highly by Nature magazine for accuracy of science entries
Listeners’ Comments Discussion:
- 19:31 Howard Harawitz with more on PR and propaganda and asks what professional associations should be saying on ths issue
- 22:13 Gershon Schwartz offers some politically-flavoured thoughts on PR and propaganda, and adds that he enjoys FIR
- 25:44 Henry Abbott likes the show and supports our plan to keep it to an hour (!); some advice on radio presenting techniques; Urchin reports on inbound links
- 27:05 Jeff Clavier on the show’s format change: “About time :)”
- 28:13 Brad Bellaver listened to the FIR interview with Sedgwick CMS, thinks an internal podcast was great for them, and asks: What has to happen to allow podcasting to be something communicators can really use as an internal and external communication tool?
- 33:12 Andy Abramson on the Nokia N90 blog relations campaign (FIR interview with Andy coming up on Wednesday December 21.)
- 36:16 David Phillips on the emotional links between iPods, cell phones and people
- 38:29 Sallie Goetsch recounts her good experiences in working with IT departments
- 42:01 Heather Hamilton on the fear of making oneself 100% visible when starting blogging
- 44:21 A shoutout from Mike Manuel
Features:
- 44:42 Neville talks about ‘light bulb moments’ at a client meeting today
- 48:48 Shel visited the Syndicate conference and met up with lots of interesting people, including Eric Schwartzman
- 50:14 The Spinfluencer - Eric Schwartzman interviews Marcus Chan, podcast editor at the San Francisco Chronicle
Outro:
- 62:11 Shel wraps the show; how and where to send your comments; where to find the show notes; good info on RSS in last Tuesday’s interview with Rick Klau of FeedBurner
- 63:24 Outro podsafe music via the Podsafe Music Network - From This Day by Rocket City Riot
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.
If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
So, until Monday December 19…
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