Saturday, September 28, 2013

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Social. Visual from Shel Holtz

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FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Intro music clip from Accelerated Ideas and used with permission.

Posted by shel on 09/28 at 08:52 AM
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Thursday, September 26, 2013

FIR On Strategy with Andrea Vascellari: Episode 1, September 26, 2013

StrategyThe inaugural episode of FIR on Strategy with Andrea Vascellari.

In this first episode, we explore the structure and process of the "Adaptive Digital Strategy Framework."

We will understand how it functions and, indeed, why it’s called "adaptive". Imagine this first post as the roadmap that will guide us on this journey.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

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Special thanks to Brian Solis: If you are a regular FIR listener, you will already know of Brian. He is a Principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging technology on business, marketing, and culture.

This episode of "FIR on Strategy with Andrea Vascellari" was cross-posted on Brian’s blog. We want to thank him for his support and we encourage you to find out more about him and his work at www.briansolis.com.

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR On Strategy with Andrea Vascellari podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by neville on 09/26 at 05:31 AM
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Tuesday, September 24, 2013

Introducing “FIR On Strategy with Andrea Vascellari”

By Andrea Vascellari, Host of "FIR On Strategy with Andrea Vascellari."

StrategyEvery week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies - who’s doing it well and who isn’t.

This is actually why we all listen to the show, to learn more about "when" and "how" to use these technologies in our communication plans.

I’m here to introduce you to "FIR On Strategy with Andrea Vascellari", a new podcast in the For Immediate Release podcast network, that offers you guidelines and tips to help you plan, execute and manage your strategic communication plans.

I’ll be hosting the new podcast. The first episode will be published here on Thursday September 26, 2013.

Having worked in communications for a while now, I spent a lot of time studying, piloting and learning from many different communication plans. I understood what works, what doesn’t, where digital fits into the current mix and I understood which are the elements of a plan that are, almost constantly, overlooked by organizations.

Eventually over the years I developed, and kept improving, an adaptive strategy framework that helped me planning, executing and managing online communication plans more effectively and efficiently. With "FIR On Strategy" we will explore this framework.

Each episode of "FIR On Strategy" is dedicated to understand how the framework is structured and how it functions. You will learn how to avoid getting caught up in the digital hype that every day hits you, and your organization, with new solutions and focus on what can actually help you achieve your objectives.

With each episode I also release a post on my blog that includes an accurate description of what I’m sharing with you in the podcast.

So if you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow the post that I have already prepared for you. This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

On "FIR On Strategy" I share my point of view but I want to hear also what you think, what you agree or disagree with, what’s missing or what can be changed. This is a good opportunity to learn from each other and to grow together.

I hope you will enjoy the show! Look out for episode 1 on Thursday September 26.

Andrea.

Hear Andrea introduce "FIR On Strategy":

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

He has worked with independent professionals, Fortune 100 companies, mid-sized companies, as well as with non-profit organizations across a broad spectrum of industries including healthcare, pharmaceuticals, government, education, technology, and consumer electronics.

Recognized as one of the leading early adopters, thought leaders and influencers in social media communication, Andrea has directed executive education programs, lectured at academic institutions and delivered keynote speeches internationally.

Connect with Andrea on Twitter: @vascellari.

Posted by neville on 09/24 at 03:01 AM
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Monday, September 23, 2013

The Hobson & Holtz Report - Podcast #722: September 23, 2013

Intro: Congratulations to Jeremiah Owyang, Maggie Fox, on new ventures; "FIR On Strategy with Andrea Vascellari" - a new podcast in the FIR Podcast Network, first episode coming this week; Neville at #smwSMILE on Sept 23;

Quick News: The Ghost blogging platform is released to early Kickstarter backers, Target places its bet on earned media, how the top 100 PR firms use their LinkedIn company page, New York Times introduces ad unit that links to live conference stream; Ragan promo;

News That Fits: Typography geekery and fonts in the news (and on the web); Dan York reports on new logos for Yahoo!, Bing and Google, and the spectacle of iOS7; the six critical factors to employee engagement according to "The Science of Ingagement" report from Weber Shandwick; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Community on Google+; the FTC gives a closer and public look at native advertising, and invites opinions; Michael Netzley’s Asia report introduces the latest academic research on viral messaging that PR teams should know about; YouGov surveys senior in-house communicators where some say their boards see the connection between corporate reputation and financial performance;

Music from Mother Hips; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 23, 2013: An 86-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 30…

Posted by neville on 09/23 at 03:01 AM
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Monday, September 16, 2013

The Hobson & Holtz Report - Podcast #721: September 16, 2013

Intro: FIR mobile app for Windows Phone now in the Windows App Store, Michael Procopio interview with Chris Muccio is up, introducing "FIR on Strategy with Andrea Vascellari";

Quick News: Mondelez partners with Twitter for real-time capabilities, the case-study example of Vodafone and best practice with Twitter for customer service, agency new business still driven by outreach, Telegraph hires PBS executive to be Chief Content Officer as part of "transitioning to a fully-integrated digital business"; Ragan promo;

News That Fits: The Twitter IPO and careful control of the story; Michael Netzley’s Asia report: e-commerce is on the rise in Singapore and mobile stats from the Philippines; companies are getting bullish on digital according to a new McKinsey report; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; don’t hide behind a Chief Digital Officer says Forrester Research; Dan York reports on new proposed US legislation that defines who is a "journalist", and on security, monitoring and the IETF; companies do a lousy job of explaining their social purpose according to a new survey;

Music from Tasherra Project; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 16, 2013: An 89-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 23…

Posted by neville on 09/16 at 12:01 AM
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Friday, September 13, 2013

FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

42 RulesLinkedIn is, arguably, the premier social network for Business-to-Business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn.

42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book we’ve put this in as an FIR interview rather than a FIR Review.

Chris covers the common mistakes that can easily be fixed as well as more advanced tips on getting the most out of LinkedIn.

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About our Conversation Partner

Chris MuccioChris Muccio is the Chief Technopologist for Catapult Interactive, a strategic marketing tech firm engineered to transform marketing in the digital world. He previously worked at Ajilon Finance Solutions, Sensormatic and Inphynet Medical Management / EMSA. Chris started his career as a CPA at Cooper and Lybrand.

Connect with Craig on Twitter at @CFOstrategist.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 09/13 at 12:32 PM
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Monday, September 09, 2013

The Hobson & Holtz Report - Podcast #720: September 9, 2013

Intro: FIR Interview with Craig Jolley on marketing automation is up, FIR Book Review coming from Michael Procopio and Chris Muccio; we’re reviewing Age of Context and will be interviewing authors Robert Scoble and Shel Israel ahead of their event in London next month; Neville one of a dozen discussion moderators at Simply SMILE on September 23 during Social Media Week London;

Quick News: Share This Too published, recommendation engine cedes some control to the reader, majority of the Top 500 CEOs do not own their domain name, new Japanese Ferris wheel - the world’s biggest - will include augmented reality sightseeing; Ragan promo;

News That Fits: How should brands shape their digital newsrooms?; Dan York reports on Skype, Al-Jazeera kills its live stream, NSA surveillance latest; Google, Nestle and Android KitKat: balancing rewards and risks in co-branding deal; the Media Monitoring Minute with CustomScoop; listener comments via audio contributions and in the Google+ FIR community; parlez-vous bullshit?; tweets that self destruct: does Spirit of Twitter have a future?;

Late-Breaking News: Livefyre acquires Storify;

Music from White Denim; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 9, 2013: An 88-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 16…

Posted by neville on 09/09 at 12:52 PM
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