Thursday, December 26, 2013

FIR on Higher Education with Kevin Anselmo, Episode 1: December 26, 2013

Most every professional wants to generate ideas that make a difference.

Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation in this first episode of FIR on Higher Education with Kevin Anselmo. Bill also describes how he teaches executives to use social media to generate ideas.

Bill shares some tips on how academics can use social media and the keys to writing for practitioner and mainstream outlets vs. academic publications. In addition, Bill and Kevin converse about the best ways academics / thought leaders and public relations professionals can work together.

FIR on Higher Education with Kevin Anselmo is the communications podcast for academics, marketers, PR professionals and administrators working in an educational environment.

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/26 at 12:28 AM
Show Notes • Higher Education • (0) Comments • Permalink

Tuesday, December 24, 2013

FIR presents AllThingsIC with Rachel Miller, Episode 2: December 24 2013

Welcome to the second episode of All Things IC with Rachel Miller. In this podcast Rachel interviews Stephen Waddington, @wadds, President-Elect of the Chartered Institute of Public Relations about his latest book #BrandVandals, takes a look at company values and highlights some new voices in internal communication including internal communicator and introvert Helen Deverell.

You can find full notes to accompany this episode via Rachel’s blog so you can grab a cup of tea, sit back and relax and enjoy the show.

Thank you for listening, Rachel @AllthingsIC.

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About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
All Things IC with Rachel Miller is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 12/24 at 01:24 AM
Show Notes • AllthingsIC • (0) Comments • Permalink

Monday, December 23, 2013

The Hobson & Holtz Report - Podcast #735: December 23, 2013

FIR Podcast Network news: Debuts for ‘Inside PR’ and ‘Thought Leadership’ last week, ‘FIR Presents Higher Education with Kevin Anselmo’ will debut this week; Michael Procopio’s interview with Oracle’s Jill Rowley is up; Neville was the guest last week on ‘AMP Up Your Social Media’ with Glenn Gaudet;

Quick News: WhatsApp now has over 400 million monthly users, the New York Times outlines its native advertising plans, why PSA Peugeot Citroen ordered 10,000 BlackBerry handsets, how to trend #NotYourAsianSidekick; Ragan promo;

News That Fits: New social media services with different ideas: are we ready?; Dan York reports that ‘FIR On Technology with Dan York’ episode 1 is recorded and will be available soon; beware the Twitter mob and the example of Justine Sacco; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; six business cases for real-time marketing; Michael Netzley’s Asia Report: firms in APAC have dramatically improved their corporate responsibility reporting, but work remains; the survival of Brand Nigella in the face of an alleged PR smear campaign;

Season’s Greetings and Merry Christmas to everyone: we’re here next Monday as usual, ahead of the start to our 10th year; a reminder of three FIR Podcast Network shows coming this week; music from Jann Klose; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 23, 2013: An 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 30…

Posted by neville on 12/23 at 01:04 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Sunday, December 22, 2013

FIR Presents Thought Leadership with Mitchell Levy and Michael Procopio, Episode 2: Dec 23, 2013

Thought Leadership with Mitchell and MichaelWelcome to the second episode of Thought Leadership with Mitchell Levy and Michael J Procopio.

In this episode Mitchell and Michael interview Debbie Horovitch ( @Debbie_h2o ) founder of The Sparkle Agency (http://TheSparkleAgency.com). Debbie discusses her path to becoming a thought leader on producing Google+ Hangouts on Air and gives some tips on doing hangouts.

Thank you for listening and if you like what you hear, please spread the word!

This episode was sponsored, in part, by thinkaha.com, helping experts become thought leaders.

You can Connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 12/22 at 06:42 PM
Show Notes • Thought Leadership • (0) Comments • Permalink

Friday, December 20, 2013

Introducing “FIR on Higher Education with Kevin Anselmo”

The FIR Podcast Network is pleased to announce a new podcast on higher education that will begin on December 26, 2013. Presenter Kevin Anselmo explains…

FIR on Higher education

How can academics effectively promote their ideas to general audiences? What are the best ways to teach social media and public relations in the classroom? What is best practice for communicators and marketers within the world of higher education? How will MOOCs and new technology impact the industry?

These are among the questions that we will delve into in my new podcast: FIR on Higher Education, which is part of the For Immediate Release podcast network. Each FIR on Higher Education episode will consist of an interview with a professor, communicator, researcher, administrator or a journalist, among others. I will also look to receive reports from guest contributors (if you are interested, please let me know).

Podcasts have been a tremendous source of learning for me. There are several shows I listen to regularly that are my means to free and on-demand continuing education. At the top of my weekly listening is For Immediate Release: The Hobson and Holtz Report, a show hosted by two extremely knowledgeable communication professionals: Shel Holtz and Neville Hobson. Their weekly podcast is filled with all the latest news and insights regarding communications. I carefully listen to each episode and follow (and sometimes participate) in discussions that ensue in the FIR Podcast Community on Google+.

Shel and Neville decided to introduce new shows under the FIR name (which is already a very strong brand). In my opinion, this is a brilliant move. By bringing on shows focused on particular niches (such as strategy, internal communications and LinkedIn), the For Immediate Release podcast is extending its reach in a significant way. My goal with FIR on Higher Education is to complement this line-up of communication podcasts by offering a show particularly geared to individuals working within higher education. The industry has its own unique set of communications challenges and opportunities, and I intend to explore these different areas in the podcast.

As host, I will be looking to facilitate interesting discussions. It will be a great learning experience for me to interact and hear the insights of various stakeholders within higher education. If you are a dean, communicator, marketer, academic or administrator within higher education, my aspiration is that this will be a must-listen to show for you.

Shel’s and Neville’s show is brilliant not only for the insights they bring to the table, but because of how they leverage contributors and the overall FIR community. I would like to take a humble attempt to follow in their footsteps and foster a community with FIR on Higher Education. Therefore, if you work within higher education and would like to provide a regular update, please do let me know. In addition, feel free to pitch me stories and initiatives within higher education that you think should be covered.

The first episode of FIR on Higher Education with Kevin Anselmo will be posted on December 26th. Beginning in 2014, I will be publishing two shows per month. I am very excited about hosting this show, and am confident you will enjoy listening.

Look out for episode 1 on the 26th!

Kevin.

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

About The FIR Podcast Network

The FIR Podcast Network is a series of business podcasts founded by Neville Hobson and Shel Holtz. The anchor podcast in the network is The Hobson and Holtz Report, a weekly show presented since January 2005.

For information about FIR, to see show notes for the podcasts and to subscribe, visit www.forimmediaterelease.biz. You can also subscribe via iTunes and other podcast directories.

Posted by neville on 12/20 at 12:31 AM
Higher Education • News • (0) Comments • Permalink

Thursday, December 19, 2013

InsidePR Presents InsidePR 3.59: Trends and Fears for 2014

FIR Presents Inside PRWelcome to the first episode of Inside PR as an FIR Podcast Network show!

Martin here…

2013 is drawing to a close. And we know how busy people are with Christmas shopping, holiday parties and other seasonal celebrations. So we thought we’d keep it short and sweet and focus on one trend and one fear we have for 2014.

But first, I talk about PR Baton, a new initiative created by Dana Hughens, where PR people take part in a virtual relay on Instagram to visually showcase a day in the life of an industry pro. I was carrying the baton the day we recorded; here’s the photo I did to commemorate this episode.

Check out the PR Baton on Instagram, Twitter and Facebook.

Now onto the show.

Gini’s Trend:
Agencies need to evolve or they will disappear. She references a study saying CMOs are unhappy with the roles ad and PR folks play in driving results for their organization because most agencies haven’t integrated digital with traditional and aren’t accountable for results.

Gini’s Fear:
Not being able to integrate the four media types – paid, earned, shared and owned – in a strategic way. PR especially needs to focus on learning about paid.

Joe’s Trend:
It’s going to be a year of big getting bigger; not necessarily for everyone’s betterment, but because there’s so much momentum in that direction. However, with that he sees an opportunity for independents who put their focus on innovation.

Joe’s Fear:
PR is going to become even more commoditized than it already is.

Martin’s Trend:
I harken back to 1999 and invoke another C word (and not content, communications or connection) – convergence. Next year is going to require a convergence of transmedia storytelling skills and agencies will have to take risks to find and build the right team.

Martin’s Fear:
I reference a recent blog post that says while social media is fast, relationships and trust still take time. That’s something I hope we don’t forget.

What trends and fears to you have for 2014? We’d love to hear from you.

Happy holidays!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 02:50 PM
Show Notes • Inside PR • (0) Comments • Permalink

FIR Presents LinkedConversations with Chuck Hester, Episode 3: December 19, 2013

FIR Presents LinkedConversations with Chuck HesterWelcome to the latest episode of LinkedConversations with Chuck Hester.

Welcome to the latest episode of LinkedConversations with Chuck Hester. In this episode I take a look at Top 10 Overused LinkedIn Profile Buzzwords of 2013, according to a survey conducted by LinkedIn. The Linked blog article can be found here.

My special guest this week is Scott Valentine, the Founder of Valentine/Comms. He is an active member of the Calgary startup community, an investor and former executive of Mobovivo, an adviser to JOI Media and Troglo, and a mentor and speaker for Google’s NEXT program, Startup Calgary and Innovate Calgary.

Scott and I discuss how to use LinkedIn for content marketing campaigns and the value of getting to know your connections and deepening relationships.

Connect with Scott on LinkedIn or on Twitter at @ValentineComms.

Finally, I explain more adding a new position on your LinkedIn profile and how LinkedIn amplifies that message. I’ll relate the story of how I added Host/Producer of LinkedConversations to my profile and what happened next!

Plus, I am giving my listeners an early Christmas present by providing 25 percent off my LinkedIn Executive Profile Optimization services if you sign up by December 24, 2013.  Just contact me directly for details. Check out the program here.

Don’t forget if you want to subscribe to LinkedConversations via iTunes, just go here.

So thanks for listening and if you like what you hear, spread the word!

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed.

FIR presents LinkedConversations with Chuck Hester is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 12/19 at 09:46 AM
Show Notes • Linked Conversations • (0) Comments • Permalink

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